What is influence and how do designers build it? In this episode of New Layer, Tanner and Jasmine uncover the various ways designers can build influence in their lives and careers. Influence is built through showing up and having a presence, reflecting authority appropriately, leveraging information to build social proof, being consistent, and reciprocating influence from others. All this and more, in this week's episode of New Layer!

Mentioned in this episode:

How to Win Friends & Influence People - https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034/

Influence: The Psychology of Persuasion - https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X/