Building Margin

This is Part 4 of Steve Coughran’s book Building Margin. In this section, Steve shows contractors how to reclaim financial margin by focusing on free cash flow over paper profit—calculating gross margin and break-even revenue, using the four profit levers (pricing, COGS, overhead, volume), and tracking simple efficiency metrics (LTGP:CAC, ROL, ROIC) to stop leaks and price with confidence.

Win a free custom KPI Dashboard for your business. Apply now before the September 10th drawing: coltivar.com/kpis

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Most leaders build strategies focused on growth—but forget the one thing that actually sustains it: capital. In this episode, Steve reveals the two most common reasons strategies fail, and why execution alone won't save you. 

You’ll learn why most plans fall flat, how to avoid the "growth kills cash" trap, and the missing financial link that can make or break your entire company. This isn’t about frameworks on a whiteboard—it’s about making real choices, backed by numbers, to build a business that actually creates value (not just more stress). 

Disclaimer:
The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.

This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. 

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What does it take to be a truly strategic CFO in today’s construction industry? In this episode, Steve sits down with Brad Collins, CFO of Barrett Industries—a regional construction leader and part of global infrastructure giant Colas. 

They dive deep into how finance leaders can drive real business value beyond spreadsheets, why strategic alignment across teams matters, and what CFOs can do to shift from being number crunchers to strategic partners. Brad shares insights on regional autonomy, KPI execution, operational efficiency, and the true ROI of financial leadership—plus, what he wishes he knew five years ago. If you're building a finance team or leading a P&L, this one’s packed with practical, hard-won advice. 

Disclaimer:
The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.

This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. 

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Most business owners say they have a strategy. But is it actually creating value? Or is it just a poster on the wall? 

In this episode, Steve breaks down the 3 types of companies when it comes to strategy—and how most end up stuck in the middle, grinding hard without getting ahead. You'll learn how to test whether your strategy is really working using one critical metric. Plus, he shares the one simple question to ask your team today that will instantly reveal if your strategy is clear, or just noise. 

If you want to grow your business and increase profit, this is the clarity you’ve been missing. 

Disclaimer:
The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.

This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. 

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Want to grow your business? Download your free roadmap today: coltivar.com/growth 

Steve sits down with special guest Jeff Calabro, President of SDI Services—a solar and drilling subcontractor recently acquired by Solv Energy. Jeff shares the raw truth about scaling a construction business without losing margin, control, or your mind. 

From building a team that actually shows up, to pricing jobs right, to staying lean during rapid growth—this episode is packed with lessons from someone who’s been in the trenches. If you're a contractor chasing revenue but feeling the squeeze on profit, Jeff's story will hit home. 

Disclaimer:
The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.

This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. 

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Want to grow your business? Download your free roadmap today: coltivar.com/growth 

Your brand, pricing, and portfolio are either setting you apart or silently sabotaging your business. Steve shares the gut-punch moment that exposed a painful truth about his sales process, and how that single experience forced a complete reinvention of his contracting business. 

You’ll hear the real story behind a humiliating client meeting, why that failure became the best thing that ever happened to his business, and what contractors must rethink if they want to charge more, win better work, and scale profitably. If your work is good but your profits aren’t—this one's for you. 

Disclaimer: 
The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.

This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. 

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Want to grow your business? Download your free roadmap today: coltivar.com/growth 

You can do $10M, $50M, or even $100M in revenue and still be broke. That’s the brutal truth behind many construction companies today. 

In this episode, Steve breaks down the critical difference between profit and cash flow—and why net profit on your income statement can lie. You’ll learn why even “profitable” businesses go bankrupt, how working capital and CapEx quietly drain your cash, and the financial benchmarks every contractor should know. 

Whether you’re trying to get a grip on your numbers, protect your margins, or stop stressing about payroll, this episode will help you avoid the most dangerous financial traps in construction. 

Disclaimer: 
The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.

This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. 

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Want to grow your business? Download your free roadmap today: coltivar.com/growth 

Most contractors think a 30% markup means a 30% margin. It doesn’t, and that mistake could be costing you tens of thousands of dollars every year. In this episode, Steve shares the simple pricing math most builders and trades miss and how it wrecks your margins without you even knowing. 

If your jobs look good in the field but leave you wondering where the money went, this one’s for you. Because getting your pricing wrong doesn’t just hurt profit, it creates a ripple effect across the entire business. Don’t let a math mistake drain your cash flow. 

Disclaimer: 
The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. 

This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. 

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Want to grow your business? Download your free roadmap today: coltivar.com/growth 

Your profit looks great. So why does your bank account feel like it’s bleeding? 

In this episode, Steve breaks down the hidden financial gap that’s quietly wrecking good businesses. If you’ve ever wondered how you can show a healthy margin on paper but still struggle to make payroll or invest in growth, you’re not imagining it. This is the hard truth most owners miss. 

Disclaimer: 
The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. 

This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. 

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coltivar.com

Want to grow your business? Download your free roadmap today: coltivar.com/growth 

Watch the estimating series now: youtube.com/@building-margin 

Tired of guessing where the money went after every job? In this episode of Building Margin, learn why most contractors’ job costing reports are always off and how to fix it. You'll learn how poor labor tracking, unassigned costs, and broken feedback loops between estimating and accounting distort your numbers. Discover how to align your estimating and job costing systems to finally get accurate margins, bid with confidence, and stop losing money in the dark. 

Perfect for construction business owners, estimators, and project managers who want real financial clarity on every job. 

Book your free strategy call: coltivar.com/schedule-your-call 

Disclaimer: 
The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. 

This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. 

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