This is Part 1 of Steve Coughran’s book Building Margin. The introduction shows why contractors struggle with thin profits and cash flow, the trap of chasing volume over margin, and why systems—not hustle—create sustainable, profitable construction businesses.

LinkedIn | YouTube

coltivar.com

This is Part 4 of Steve Coughran’s book Building Margin. In this section, Steve shows contractors how to reclaim financial margin by focusing on free cash flow over paper profit—calculating gross margin and break-even revenue, using the four profit levers (pricing, COGS, overhead, volume), and tracking simple efficiency metrics (LTGP:CAC, ROL, ROIC) to stop leaks and price with confidence.

Win a free custom KPI Dashboard for your business. Apply now before the September 10th drawing: coltivar.com/kpis

LinkedIn | YouTube

coltivar.com

This is Part 7 of Steve Coughran’s book Building Margin. Steve reframes growth as a margin-first, systems-led discipline—not a volume push. He shows how to set a safe growth ceiling with ROIC, say no to low-value work, install simple systems to scale, and keep growth aligned with purpose so the business gets stronger, not just bigger.

Win a free custom KPI Dashboard for your business. Apply now before the September 10th drawing: coltivar.com/kpis

LinkedIn | YouTube

coltivar.com

This is Part 1 of Steve Coughran’s book Building Margin. The introduction shows why contractors struggle with thin profits and cash flow, the trap of chasing volume over margin, and why systems—not hustle—create sustainable, profitable construction businesses.

Win a free custom KPI Dashboard for your business. Apply now before the September 10th drawing: coltivar.com/kpis

LinkedIn | YouTube

coltivar.com

This is Part 3 of Steve Coughran’s book Building Margin. In this section, Steve unpacks the margin crisis, showing how it creeps in quietly through strategic drift, profit erosion, and liquidity crunch. He explains why top-line growth can hide real problems, why confusion is more costly than competition, and how clarity and alignment are the foundation for protecting profit and cash flow.

Win a free custom KPI Dashboard for your business. Apply now before the September 10th drawing: coltivar.com/kpis

LinkedIn | YouTube

coltivar.com

This is Part 5 of Steve Coughran’s book Building Margin. In this section, Steve shows how most contractors stall from misalignment, not lack of effort. He explains the Coltivar Strategy Blueprint and how to tie strategy, incentives, and execution rhythms together so teams row in the same direction and build real margin.

Win a free custom KPI Dashboard for your business. Apply now before the September 10th drawing: coltivar.com/kpis

LinkedIn | YouTube

coltivar.com

This is Part 8 of Steve Coughran’s book Building Margin. Steve shows how to turn data into decisions—closing the visibility gap, shifting from lagging to leading indicators, and building a culture where estimating, field, and finance interpret the same KPIs. The focus: track free cash flow first, use a tight KPI set, and run “insight sprints” so action protects margin.

Win a free custom KPI Dashboard for your business. Apply now before the September 10th drawing: coltivar.com/kpis

LinkedIn | YouTube

coltivar.com

This is Part 10 of Steve Coughran’s book Building Margin. In this section, Steve brings the framework full circle, showing that margin is more than profit—it’s power. He explains how financial, operational, and leadership margin create the space to scale with clarity, stability, and conviction, turning chaos into confidence and giving owners the freedom to build businesses that last.

LinkedIn | YouTube

coltivar.com

This is Part 2 of Steve Coughran’s book Building Margin. In this section, Steve answers “why another book” and “why now,” showing that contractors don’t have a hustle problem—they have a capacity problem. He explains how nonstop noise, rising complexity, and AI-era demands crush leaders without structural margin, and introduces a framework built for construction to create space, clarity, and sustainable scale.

Win a free custom KPI Dashboard for your business. Apply now before the September 10th drawing: coltivar.com/kpis

LinkedIn | YouTube

coltivar.com

This is Part 6 of Steve Coughran’s book Building Margin. In this section, Steve explains why most strategies fail not from bad ideas but from lack of rhythm. He shows how Coltivar helps contractors install a cadence of structured review that keep teams focused, accountable, and moving in sync so strategy turns into execution.

Win a free custom KPI Dashboard for your business. Apply now before the September 10th drawing: coltivar.com/kpis

LinkedIn | YouTube

coltivar.com