Marketing is not just about getting clients; it’s also about attracting the right ones and learning to say ‘no’ to the wrong opportunities. In this episode, Ryan and Perryn discuss how construction companies can utilize SEO, digital marketing, and AI tools to target ideal clients while avoiding low-quality projects.

Learn how to:

• Use marketing and SEO to attract high-value clients

• Identify your Ideal Client Profile (ICP) and prioritize profitable projects

• Leverage AI tools like ChatGPT for prospect research and lead generation

• Use website visitor identification tools to discover hidden opportunities

• Say yes to the right clients and no to the wrong ones

If you are a general contractor, trade contractor, or construction business, this episode provides actionable strategies to help you grow your business efficiently.

Learn more at https://altcmo.net/

Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:LinkedIn: https://www.linkedin.com/company/altcmo/Instagram: https://www.instagram.com/altcmo/

Explore our latest articles and news:

Blog: https://altcmo.net/blog/

News: https://altcmo.net/news/

Get in touch or learn more about our team:

Contact Us: https://altcmo.net/contact-us/

About Ryan Kovach: https://altcmo.net/ryan-kovach/

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/ 

About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/ 

In this episode of Building Momentum, Ryan Kovach and Perryn Olson delve into one of the most crucial aspects of digital marketing: selecting the right keywords. They explain how keyword research impacts visibility, lead generation, and long-term growth for construction companies.

From understanding buyer intent to balancing high volume and niche keywords, Ryan and Perryn share strategies to target the right audience and stay ahead of competitors. They also cover common mistakes businesses make when picking keywords and how to avoid them.

If you want to improve your SEO, attract qualified leads, and maximize your marketing ROI, this episode will give you practical steps to build a smarter keyword strategy.

Learn more at https://altcmo.net/

Connect with AltCMO and Learn More

Follow AltCMO on social media to stay updated on industry insights and news:

LinkedIn: https://www.linkedin.com/company/altcmo/

Instagram: https://www.instagram.com/altcmo/

Explore our latest articles and news:

Blog: https://altcmo.net/blog/

News: https://altcmo.net/news/

Get in touch or learn more about our team:

Contact Us: https://altcmo.net/contact-us/

About Ryan Kovach: https://altcmo.net/ryan-kovach/

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/ 

About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/ 

Is AI about to end recruiting as a career? In this episode, Ryan Kovach and Perryn Olson dive deep into the bold prediction that AI tools may replace recruiters within the next six months. They discuss how AI is transforming the hiring process, from sourcing candidates and scheduling interviews to enhancing the candidate experience and reducing hiring costs.

The conversation examines the rise of AI-powered search, the importance of cultural fit in hiring, and why industries like construction must adapt rapidly. They also share real-world examples of how AI is already being used in staffing, marketing, and sales to eliminate repetitive tasks and focus on what truly matters.

If you want to understand how AI could disrupt talent acquisition, recruiting, and the construction industry, this episode is for you.

Learn more at https://altcmo.net/

Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:LinkedIn: https://www.linkedin.com/company/altcmo/Instagram: https://www.instagram.com/altcmo/

Explore our latest articles and news:

Blog: https://altcmo.net/blog/

News: https://altcmo.net/news/

Get in touch or learn more about our team:

Contact Us: https://altcmo.net/contact-us/

About Ryan Kovach: https://altcmo.net/ryan-kovach/

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/ 

About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/ 

In this episode of the AltCMO podcast, Ryan Kovach and Perryn Olson dive into the top ways construction and trades companies can spot if their SEO and digital marketing agencies are truly delivering value. They discuss common pitfalls, such as paying for services that don't yield results, the importance of website speed, SSL certificates, effective Google Business Profile management, click fraud prevention, and how to optimize landing pages and images for improved SEO results.

If you're a construction executive or marketing coordinator, this episode will arm you with practical tips to protect your marketing budget and maximize ROI. From avoiding geographic bidding errors to ensuring your website is both fast and secure, they cover essential strategies for optimizing the effectiveness of your digital marketing efforts.

Visit https://altcmo.net/ to learn more about Alt CMO's fractional CMO services, customized specifically for the construction industry.

Topics covered:

• Identifying SEO firms that don’t deliver results

• Why website speed and mobile optimization matter

• Importance of SSL certificates for user trust and Google ranking

• Using click fraud software to save ad budget

• Proper Google Business Profile ownership and management

• The role of landing pages in PPC campaign success

• Optimizing images for SEO and web performance

• The new llms.txt file for AI and search engines

• How to audit vendors and hold them accountable

Subscribe for more expert insights in construction marketing and growing your business.

Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:LinkedIn: https://www.linkedin.com/company/altcmo/Instagram: https://www.instagram.com/altcmo/

Explore our latest articles and news:

Blog: https://altcmo.net/blog/

News: https://altcmo.net/news/

Get in touch or learn more about our team:

Contact Us: https://altcmo.net/contact-us/

About Ryan Kovach: https://altcmo.net/ryan-kovach/

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/ 

About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/ 

Welcome to Episode 2 of our podcast, "Why Contractors Can't Afford to Ignore SEO." In this insightful conversation, Ryan Kovach and Perryn Olson delve into the critical role that SEO plays for contractors, particularly those in the trades and construction industries.

Discover why many mid-level contractors are missing out on massive opportunities by neglecting SEO and online visibility. Hear real stories about how SEO drives talent acquisition, lead generation, and helps contractors stand out in a competitive market. Discover the evolving digital landscape, including the impact of AI on search and marketing strategies that can enhance your brand and attract top talent.

If you are a contractor or work in the construction industry and want to grow your business, build your brand, and recruit effectively, this episode is a must-listen.

Connect with AltCMO to elevate your marketing game with industry-specific fractional CMO services built for construction and trades: https://altcmo.net/

Timestamps and key topics covered:

• The "gold rush" of AI and SEO in 2025

• How blue collar workers find jobs through Google search and why SEO is more critical than ever

• Common misconceptions about SEO in the trades industry

• Why mid-sized contractors particularly suffer from ignoring SEO

• The importance of storytelling and culture on contractor websites

• Real-life success stories of SEO winning deals and clients

• How AI is reshaping SEO and search behavior

• Tips for contractors to start leveraging SEO and digital marketing now

Stay tuned for more episodes and subscribe for expert insights tailored to the construction industry.

#ConstructionMarketing #SEOforContractors #DigitalMarketing #ContractorSEO #ConstructionIndustry #AIinMarketing #LeadGeneration #TalentAcquisition #ConstructionBusiness #AltCMO

Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:

LinkedIn: https://www.linkedin.com/company/altcmo/

Instagram: https://www.instagram.com/altcmo/

Explore our latest articles and news:

Blog: https://altcmo.net/blog/

News: https://altcmo.net/news/

Get in touch or learn more about our team:

Contact Us: https://altcmo.net/contact-us/

About Ryan Kovach: https://altcmo.net/ryan-kovach/

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/ 

About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/ 

Welcome to the first episode of AltCMO’s new podcast, Building Momentum. Our hosts, Ryan Kovach and Perryn Olson, are fractional CMOs with decades of experience marketing construction companies. They discuss the transformative changes reshaping construction marketing today. This episode explores how AI, generative search, and innovative marketing strategies are revolutionizing the way construction and trade companies attract clients and top talent.

They discuss generational shifts, the importance of modern digital marketing tools, and how embracing AI-driven technologies can help companies remain competitive in an evolving market. You will learn why traditional marketing methods are no longer enough and how data, personalization, and reputation management play critical roles in today’s construction business landscape.

Ryan and Perryn share insights on talent acquisition challenges, the decline of traditional job boards, and why marketing is essential not only for lead generation but also for building stronger pipelines and attracting top talent. 

Whether you are a construction business owner, A/E/C marketer, or industry professional, this episode provides valuable knowledge to prepare for the future of construction marketing.

Visit us at https://altcmo.net/ to discover how our fractional CMO and SEO services can help build momentum for your construction brand.

#ConstructionMarketing #AIinConstruction #FractionalCMO #DigitalMarketing #TalentAcquisition #AltCMO

Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:

LinkedIn: https://www.linkedin.com/company/altcmo/

Instagram: https://www.instagram.com/altcmo/

Explore our latest articles and news:

Blog: https://altcmo.net/blog/

News: https://altcmo.net/news/

Get in touch or learn more about our team:

Contact Us: https://altcmo.net/contact-us/

About Ryan Kovach: https://altcmo.net/ryan-kovach/

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/ 

About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/