Founder Thesis

Building NextGen Marketeers | Varun Satia @ Kraftshala


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MBA is the go-to postgraduate degree in India. But there are two major issues students face. On one hand, where a minor chunk gets selected to the top institutes, the irrelevant curriculum fails to prepare students for what lies ahead in corporate life.

In this edition of Founder Thesis, Akshay Datt speaks with Varun Satia, Founder and CEO of Kraftshala, India's largest online learning platform for marketing and sales.

Varun is an alumnus of FMS, Delhi and has worked at Nestle before starting his entrepreneurial journey. He started Kraftshala as a project in 2016 to help students understand what real-world sales and marketing look like. And today Kraftshala has collaborated with numerous sales and marketing professionals and students from top B-Schools in the country and has helped them to build careers in this field.

Tune in to this episode to hear Varun speak about how Kraftshala is challenging the traditional higher education ecosystem in India.

What you must not miss!

  • Varun’s experience of working as a brand manager
  • The Kraftshala model of learning
  • The road for the future

...more
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