On this episode of the 3C Podcast, Brett talks with Eric Sendelbach, Fathom’s Product Leader, CTO, and Co-Founder. Coming from an engineering background, Eric gives his outside perspective on B2B marketing. He compares bad marketing and gated content to being trapped inside a casino. Eric is excited to join the team and help Fathom grow.

0:00 Intro
2:50 Conversation with Eric
9:00 Improving the consumer experience
12:55 Casino and golf analogies
19:30 Content, what’s working what not
21:45 Gated content
26:22 Exciting future of Fathom
29:10 Outro

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