Too often, PR centered podcasts are centered around "storytelling" and fluff tips. Not this episode.

Today, Caroline sits down with Britt Klontz and Jackie Lambert of We Earn Media to get into the weeds on pitching. How many emails do you send for a campaign? How much should you care about backlink metrics? Most importantly: how do I get a journalist to open my email?!

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Show Notes:

00:40: How has SEO influenced media relations for you?

8:16: What are pet peeves you have when SEOs try pitching?

11:03: Why you shouldn't stress over blog links vs. money page links

14:27: Relationship building tips for marketers starting at zero

19:20: Personalizing pitches with scale

25:21: How to foster relationships outside your specific pitch needs

26:51: Determining a good send volume for campaigns

31:51: Why you shouldn't ignore mid-tier, regional or niche publications

34:25: How to handle no responses and follow ups

40:49: Are press releases dead?

47:39: Must-listen We Earn Media episodes and favorite journalism tips

Show Links:

Tune in to We Earn Media

The “WSJ" Marketing Problem with Rand Fishkin

Alan Henry of Wired episode

Follow Britt on Twitter

Follow Jackie on Twitter

Follow Caroline on LinkedIn

Produced by Cara Brown

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