Show Notes:

• 00:40: How has SEO influenced media relations for you?
• 8:16: What are pet peeves you have when SEOs try pitching?
• 11:03: Why you shouldn’t stress over blog links vs. money page links
• 14:27: Relationship building tips for marketers starting at zero
• 19:20: Personalizing pitches with scale
• 25:21: How to foster relationships outside your specific pitch needs
• 26:51: Determining a good send volume for campaigns
• 31:51: Why you shouldn’t ignore mid-tier, regional or niche publications
• 34:25: How to handle no responses and follow ups
• 40:49: Are press releases dead?
• 47:39: Must-listen We Earn Media episodes and favorite journalism tips

Show Links:

• Tune in to We Earn Media
• The “WSJ” Marketing Problem with Rand Fishkin
• Alan Henry of Wired episode
• Follow Britt on Twitter
• Follow Jackie on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send us an email

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