Building Success Habits

What if happiness wasn’t a lucky accident, but a habit you could build with intention? This episode dives into the surprising truth that happiness is not the result of success but the cause of it—and shows you how to bring more happiness into your daily life and business.

Many of us are waiting for the right circumstances to finally feel happy, but Donna Kunde and Londina Cruz reveal why putting happiness first completely transforms your results, your mindset, and even your business growth. Understanding happiness as a habit you can develop shifts everything, empowering you to create real, lasting change from within.

What You Need to Know

• Happiness is a habit, not a destination. You can learn to be happy just like you learn any other skill.
• Pursuing happiness is not selfish. In fact, your personal happiness tends to uplift those around you.
• Lasting happiness is only found in the present moment—not in the regrets of the past or the hopes of the future.
• You actively cultivate and develop happiness. It is not something you arrive at by chance.

Donna Kunde and Londina Cruz explore ideas from Dr. Maxwell Maltz’s "Psycho-Cybernetics," challenging the myth that achievement brings happiness, and instead highlighting the powerful role that your mindset and habits play. They also remind us that we are naturally created to be happy, as you can see in the pure joy of babies.

What You Need to Do

• Practice the habit of happiness daily. Start with morning meditation or a few moments of reflection on things that genuinely make you happy.
• Remind yourself that choosing happiness is not taking away from others. Your happiness is a positive force for everyone you encounter.
• Keep your focus on what is happening right now. Notice and savor what brings happiness in the present instead of waiting for some future event.
• Take regular actions that cultivate your happiness, much like working out or learning a new skill.

Your Next Step

Decide today to intentionally build your happiness habit. Start small by dedicating time each morning to focus on what makes you happy, and continually bring your attention back to the present. Explore the resources and community at IBGR, and connect with Donna Kunde and Londina Cruz for more tools to help happiness fuel your next level of success.

Are you pushing hard toward your goals, only to find the ideas just won’t come and solutions feel out of reach? What if relaxing could actually move you further ahead, not just leave you feeling refreshed?

What you need to know

Success is not all about hustling. This episode breaks open the science and stories behind why letting go—through relaxation and rest—actually helps your creative mind solve problems and generate fresh solutions. Donna Kunde and Londina Cruz guide you through the power of your “success mechanism” and how simple habits like sleeping on it, taking short breaks, and consciously relaxing at work can spark surprising breakthroughs. Their discussion pulls key lessons from Maxwell Maltz’s Psycho Cybernetics, sharing real-life moments and fascinating insights about creativity, stress, and the magic that comes when you step back.

What you need to do

• Practice letting go: When stuck on a challenge, stop forcing it and walk away. Allow your subconscious to work out the answer.
• Build micro-breaks into your day: Try a power nap or even just a few moments of mental relaxation with simple phrases like, “I feel more and more relaxed.”
• Become present: Focus on one thing at a time and respond consciously to each moment, instead of multitasking and scattering your energy.
• Experiment with “sleeping on it”—tackle tough decisions or problems by approaching them with a fresh mind the next day.
• Notice physical signs: Check your body for tension during your day, relax your shoulders, and breathe deeply.

Your Next Step

Next time you hit a roadblock, resist the urge to power through. Pause, relax, and trust your mind’s creative machinery. Want to take this further? Grab the show notes, explore Psycho Cybernetics for yourself, and tune in next week when Donna and Londina share how happiness plays a key role in success. Your best insights might be only a nap away.

Ready to stop spinning your wheels and start letting success come to you? What if relaxing, not hustling, was the very habit that could help you reach your goals faster? In this episode, Donna Kunde and Londina Cruz break down what it really means to relax your way to success and why your best ideas and opportunities only show up when you stop forcing and start allowing.

This concept matters because so many business owners feel stuck in a cycle of constant doing—overthinking the past, worrying about the future, and trying to juggle a million things at once. But real growth and creativity can’t happen in that state. Learning to step back, be present, and trust your inner success mechanism is the key to making better decisions and seeing real progress, without that endless tension that drains your energy.

What You Need to Know

Multitasking is a myth. You really can’t do your best work while splitting your focus. Both

Donna and Londina explain that trying to do too many things at once just invites confusion and keeps you from being productive.

Your creative mind only works in the present. All the stress comes from living in the past or jumping ahead to the future. When you focus on what you can do right now, you give your brain what it needs to solve problems and spark new ideas.

Decision-making is always in your control. Each choice is a fresh start, and you’re never stuck unless you refuse to choose differently next time.

Worrying after a decision is a waste. If you need to analyze something, do it before you act—afterward, trust your process and remember you can always adjust.

What You Need to Do

Consciously bring your mind back to the present moment whenever it starts drifting into anxiety about the past or future. Practice noticing where your thoughts are, then gently return to what’s actually in front of you.

Make it a habit to focus on just one task at a time. Whether you’re working, studying, or planning, train yourself to give it your full attention.

Plan for the future, but stop living there. Use your vision for inspiration, not as a place to escape or worry.

When a decision is made, let it go. If you don’t get the results you wanted, make a new choice rather than replaying old moves in your head.

Remember, real creative breakthroughs happen in a relaxed state—so look for moments throughout your day to step back and breathe.

Your Next Step

Try applying just one habit from today’s episode: pick a task, give it your full attention, and see how it feels. Choose to relax into your own path to success—starting now.

Relaxation isn’t a luxury—it’s your secret weapon for success. If you’ve ever felt like hustling harder isn’t getting you anywhere, this episode will show you a fresh path forward.

Most of us are taught that grinding away is the only route to achievement, but what if stepping back and giving yourself space is the real game-changer? Donna Kunde and Londina Cruz dive into how letting go, being present, and stopping the multitasking myth can unlock creativity and move you ahead in life and business.

What You Need to Know

• Worrying before making a decision is natural, but once the choice is made, it’s time to move forward. Don’t look back and second-guess yourself—focus on the next step.
• Living in the present moment helps you avoid regret about the past and anxiety about the future. It also frees up your creative resources and allows your mind to work at its best.
• Multitasking is a myth. Human brains are not built to do multiple important tasks at once, and pretending otherwise just splits your attention and slows your progress.

What You Need to Do

• Give yourself time and space before making important choices. Think through the possibilities, then decide and commit.
• Build the habit of consciously engaging with what you’re doing right now. Ask yourself, “What can I do in this moment to move toward my goals?”
• Let go of multitasking. Tackle one task at a time and allow your brain to focus on what’s truly important. If you catch yourself jumping between things, gently guide yourself back to finishing what’s at hand.

Your Next Step

Download the show notes and keep them nearby. Use them to remind yourself to pause, stay present, and stop chasing after split focus. Try choosing one area in your life or business today where you can slow down and approach it with full attention—you might discover your breakthrough waiting in that calm space.

Ever feel like the harder you push, the further success seems to slip away? What if the key to reaching your goals wasn’t working more, but relaxing more intentionally?

There’s a reason so many people feel stuck or frustrated in their journey toward achievement. According to Donna Kunde and Londina Cruz in this episode of Building Success Habits, “Relax Your Way to Success,” the constant urge to force outcomes and multitask may actually be sabotaging our natural, built-in mechanisms for progress. This episode teaches listeners how to let go, trust their instincts, and discover greater ease—and better results—along the way.

What you need to know

• Your brain’s success mechanism works best when not jammed up by constant conscious effort. As Donna Kunde shares, when we overthink or rely solely on conscious planning, we end up blocking creative solutions.
• Relaxation isn’t laziness. It’s a practical tool that allows your subconscious mind to work for you rather than against you.
• Multitasking doesn’t work, and the hosts remind us that our brains aren’t wired to handle too many things at once. Trying to do it all can actually slow your progress.
• Staying present and focused in the moment allows creativity and solutions to surface naturally. When you set your goal and then focus on the present, your instincts help guide course corrections.

What you need to do

• Pause and examine how much you’re trying to force or control outcomes. Notice if you’re overthinking your goals or juggling too many tasks at once.
• Practice being present. Take time regularly to settle your thoughts, relax your body, and focus on the current moment instead of worrying about the future or past.
• Trust your mind’s creative process. After setting your goal, allow space for ideas and solutions to arise by stepping back instead of micromanaging every step.
• Notice your impulse to multitask, and instead, give your full attention to each task before moving on to the next.

Your Next Step

Try a simple daily experiment: Choose one goal or task, and intentionally relax before you work on it. Take a few deep breaths, focus on what is (not what you think it should be), and see if a new solution or easier flow emerges. Then, reflect on your experience and share it with others in the “Build My Business Today” Facebook group mentioned by Donna Kunde and Londina Cruz. This episode is your invitation to experiment with relaxation as a path to genuine progress.

Thoughts become things. What you see in your mind is what you’ll hold in your hand. The law of cause and effect isn’t just philosophy—it’s the key to rewriting your business story and building the habits that shape your success.

What you believe internally drives every result externally. When you own this connection, change is possible. Many of us feel challenged when growth feels slow or when doubts creep in. But recognizing you have the power to recreate your reality and steer your habits is the foundation to achieving more in business and life.

What You Need to Know

Your thoughts spark an emotion, your emotions fuel your actions, and those actions build your results. Both Donna Kunde and Londina Cruz stress that your current habits and identity are the “cause,” and your life’s results are the “effect.” Even when old beliefs try to hold you back, you’re always in control of the next move. Growth often comes during tough times—comfort zones stall progress. Ownership over your decisions means you can start fresh at any moment, no matter past setbacks.

What You Need to Do

Guard your thoughts and keep them aligned with what you want to create. When setbacks happen, don’t dwell or give up—make the U-turn and start again. Create daily catalysts: reach out to prospects if you’re in sales, or sit down to write if you’re building your brand. Take each step, even small, toward the identity and habits of the successful business person you wish to become. Cultivate actions filled with abundance, appreciation, and generosity. Celebrate progress, not just outcomes.

Your Next Step

Start by asking yourself: What single habit can I shift today to move closer to my desired result? Embrace the journey, be gentle and forgiving with yourself, and choose to act from a place that feels deserving of good outcomes. Tune in to the episode for practical stories and advice from Donna Kunde and Londina Cruz on training your mind, taking ownership, and using the law of cause and effect to build lasting success habits.

Everyone is hypnotized—but not in the way you think. In this episode, Donna Kunde and Londina Cruz pull back the curtain to reveal how our beliefs quietly shape our business outcomes, and what smart business owners do to break free.

If your habits and results keep repeating themselves no matter what you try, you might be stuck under the spell of old, limiting beliefs. The truth: business success starts in your mind, long before you see it in your bank account. When you upgrade your thinking, everything changes.

What You Need to Know

Most people rarely use rational thinking to question and update their beliefs. According to "Psycho-Cybernetics" by Dr. Maxwell Maltz, our negative behaviors and patterns begin with hidden beliefs about ourselves, the world, or others. Examples from the episode: feeling undeserving of success, believing the world is hostile, or acting from guilt that isn’t even yours. All judgment is self-judgment, and what you see outside is a reflection of your inner world.

What You Need to Do

Take a closer look at your beliefs:

• Ask yourself: Why do I believe this? Is there any rational reason for this belief? Where did it come from? Could I be mistaken?
• Challenge your assumptions. Would you treat someone else as harshly as you treat yourself in a similar situation?
• If your beliefs don’t serve you, release them. You can choose differently, starting now.
• Anchor your shift. Draw a line, as Tony Robbins calls it, and decide “never again” when an unwanted pattern shows up.

Your Next Step

Write down the beliefs driving your negative patterns. Question them. Replace what no longer serves you. Take at least one action today to reinforce your new, empowering beliefs. If you’re ready to dig deeper, check the show notes for resources and exclusive bonuses to help you move forward.

Change begins within, and that’s where your next level of business success starts.

Everyone is hypnotized—but most don’t realize it. The beliefs you hold about yourself dictate your business results, often keeping you stuck at the same level year after year. In this episode, Donna Kunde and Londina Cruz pull back the curtain on how smart business owners overcome those limiting beliefs to break through invisible income ceilings.

We all carry stories about who we are and what we can achieve. These stories, often shaped by repetition and past experiences, create powerful boundaries in our personal and professional lives. As business owners, learning to identify and rewrite these limiting beliefs is not just mindset work; it’s the path to unlocking new levels of success.

What You Need to Know

• Limiting beliefs function like internal hypnosis, setting an invisible thermostat in your business and life.
• Changing your self image is less about willpower and more about consistent, repeated thoughts and new ideas.
• Feelings of inferiority or “not enoughness” come not from facts, but from the meaning we assign to experiences.
• The subconscious mind does not question your input—it simply acts on what you consistently feed it, whether helpful or harmful.
• Focusing on past failures only serves to create more of the same, while imagining your future self and goals paves the way toward change.

What You Need to Do

• Catch yourself repeating old stories and consciously question, “Why do I believe this about myself or my results?”
• Interrupt negative self talk and replace it with new, empowering beliefs using repetition over time.
• Focus on your imagined future and consistently act as if you are already the person who has achieved your desired result.
• Use rational thinking to break the guilt and self blame cycle—stop dwelling on past mistakes and shift attention to what you want to create.
• Be consistent with your new self image until it starts feeling natural and your business results follow.

Your Next Step

Start today by writing down one belief or story you want to change. Ask yourself, “Why do I see myself this way?” and then craft a new belief to focus on. Repeat it daily and act in alignment with this new self image. The real breakthrough comes when you realize you are not bound by your past—your success can start with the thoughts you choose right now.

For more tools and insights, tune in to the rest of the Building Success Habits series.

You might not realize it, but your mind is being hypnotized every day—by your own self-talk, your surroundings, and your experiences. Limiting beliefs quietly shape your business and your life in more ways than you think. If you’re ready to break free and tap into your true potential, this episode will show you how smart business owners get out of autopilot and actually rewire their thinking for lasting success.

When it comes to growth, most of us focus on strategy, tools, and hustle. But the real work happens inside your mind. You are living out patterns that became habits through repetition and relaxation, not force. The beliefs that hold you back were formed slowly, sometimes without you noticing. Changing them means understanding how they took root—and learning the process to plant better ones.

What You Need to Know

• According to Donna Kunde and Londina Cruz, everyone is hypnotized by ongoing self-talk, the environment, and past experiences, whether they’re aware of it or not.
• Lasting change happens not by sheer willpower, but by planting new beliefs through techniques like visualization and meditation.
• Old habits and thoughts crept in quietly over time; the process of replacing them requires deliberate relaxation and slower, consistent repetition.
• For business owners, staying stuck in old patterns often means sticking with familiar but ineffective team members or processes, just out of comfort.
• Your background self-talk can work for or against you, depending on what you feed your subconscious throughout your day.

What You Need to Do

• Pause and truly examine your everyday thoughts and beliefs. Awareness is the first step for any real change.
• Practice visualization and relaxation techniques to open your mind to new beliefs that will support your business goals.
• Catch yourself in autopilot—notice when you’re reacting in old, habitual ways and gently shift toward your chosen beliefs.
• Make use of resources like IBGR’s app or podcasts to keep empowering messages playing in the background as you work or exercise.
• Build awareness around the comfort zones that keep you stuck and make a conscious choice to challenge them, one small step at a time.

Your Next Step

Start today: pick one limiting belief you want to change and set aside five minutes for quiet visualization or meditation. Notice what you’re repeating to yourself throughout the day, and consciously choose a new, empowering thought to plant in its place. Keep IBGR’s Building Success Habits podcast playing in the background and let the wisdom guide your internal dialogue—your business will begin to shift as your beliefs evolve.

If you’re not exercising your imagination, you’re missing out on the main ingredient of success. Today, Donna Kunde and Londina Cruz crack open why imagination is the true launching pad for building the life and business you want, and how you can start putting it to work for you, right now.

Imagination isn’t just for daydreamers. It’s what sets the successful apart. If all you rely on is what you already know, your potential stays limited. But when you start using your imagination—consciously and intentionally—you build new possibilities, create future memories, and change the way you act and react in all aspects of your life.

What You Need to Know

• Imagination is the starting point of all success, even more important than knowledge.
• “The theater of your mind” is real; you are always watching a movie in your head. The genre is up to you.
• You can consciously shift your inner script at any moment, moving from destructive to creative imagination.
• Brain, mind, and body are connected—visualizing your future can literally change your wiring and even influence your DNA.

What You Need to Do

• Make imagination an intentional daily exercise. Start small, with 1 to 5 minutes a day, and work up to 30 minutes.
• Think about your “mind movie” and choose the genre you want to live.
• Visualize yourself as your future self—who you want to be, what you want to achieve. Use all your senses, and allow yourself to feel it in your body.
• Do this in whatever way suits you best: walking, sitting, eyes open or closed. Consistency is more important than method.

Your Next Step

Set aside time today to step into your own theater of the mind. Decide what kind of movie you want your life to be. Take the first few minutes to imagine the person and the success you want. Stick with it every day this week. And get ready, because next episode Donna Kunde and Londina Cruz dig into hypnosis and how it impacts your beliefs and habits—with fresh practical steps for smart business owners.