Jason Fairbourne, the founder and CEO of Yoodlize, joins Clint Betts and Garrett Clark on this episode of the Silicon Slopes Podcast. Yoodlize is a modern solution to renting anything from bikes, to grills, to kayaks, and even snorkel gear, from locals in your community. Jason has been an entrepreneur the majority of his life and they dive into his background, as well as lessons learned along the way. They talk about targeting distinct markets and expanding the rental scene throughout the states, particularly in dense markets where they had to adapt their gameplan. In a society where overspending culture isn't sustainable, people are rallying behind the mission of Yoodlize where communities are built and consumption is slashed. Tune in to learn more! "It's easy to teach somebody to be a manager and to run and execute a process. It's difficult to teach someone to be innovative and creative and to identify what a good market opportunity is."