In this episode of The Sassy Solopreneur podcast, Jamie delves into the concept of topical authority and how it's reshaping SEO strategies. She emphasizes the shift away from a keyword-centric approach and towards becoming an expert in a specific niche. This shift is attributed to Google's increasing focus on providing helpful, valuable, and original content to users, as highlighted by the Helpful Content Update in August 2022. The episode explains that Google now prioritizes matching topics to content relevance using natural language processing, moving away from simply matching keywords. It also advises food bloggers to focus on creating comprehensive, in-depth content that covers all aspects of a topic to signal topical authority to Google.

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