Feeling drained by forcing yourself into rigid business models is a clear sign you're working against your own nature, and in this episode, co-hosts Gwen Bortner and Tonya Kubo are flipping the script to focus on building your company around your natural strengths. Gwen and Tonya delve deep into why many entrepreneurs struggle when following advice that isn't aligned with their core selves and explore how understanding your innate gifts can be the key to unlocking sustainable success and preventing burnout. They discuss the difference between operating in your zone of excellence versus your zone of genius, and share practical tips for identifying your natural tendencies and designing a business that truly energizes you. Tune in for a candid conversation about ditching the "shoulds" and embracing what makes you uniquely brilliant in business.