Built By Me Podcast

In this episode of Built By Me, we welcome Lia Grimberg, founder of Radicle Loyalty, who shares her expert insights into creating effective and engaging loyalty programs. With a career spanning over 20 years working with Canada’s top brands like PC Optimum, Air Miles, and Hudson’s Bay, Lia dives into how businesses—big or small—can leverage loyalty programs to drive growth and foster lasting customer relationships.

Lia discusses how to make loyalty programs truly valuable without overwhelming customers, why data-driven personalization is key, and how to design perks that resonate. Whether you’re starting fresh or refreshing an old loyalty program, Lia’s insights provide actionable steps to align loyalty with your business goals.

Key Topics Covered:

• Crafting loyalty programs that balance personalization with privacy
• Non-monetary perks that make loyalty accessible for small businesses
• The difference between "cool" and "creepy" in customer data use
• Practical metrics to measure program success and improve customer retention

Connect with Lia Grimberg:

• LinkedIn: Lia Grimberg
• Radicle Loyalty: Radicle Loyalty on LinkedIn

Don’t forget to like, subscribe, and follow us on Instagram @builtbymepodcast for more insights on entrepreneurship!

In this episode of the Built By Me Podcast, we sit down with Caleb Wininger, founder of Lake State Cleaning and business coach at CONQUER, to discuss how Standard Operating Procedures (SOPs) can transform a business. Caleb shares his journey from starting as an "accidental entrepreneur" to building multiple businesses and achieving time freedom through delegation and systems.

We explore the importance of SOPs for scaling, how to implement them, and the common mistakes entrepreneurs make, like over-complicating systems or failing to monitor compliance. Caleb also gives practical advice on starting small, automating where possible, and empowering your team to contribute to process improvements.

Tune in to learn how to balance control, manage multiple businesses, and use tools like Google Docs and Slack to create simple, effective systems.

Key Takeaways:

• The importance of time freedom for entrepreneurs
• Start with small, manageable SOPs
• Delegate and trust your team for success
• Use simple tools like Google Docs and video for documentation
• Measure inputs, not just outputs, to avoid being in reaction mode

Connect with Caleb:

• LinkedIn: Caleb Wininger

Don’t forget to like, subscribe, and follow us on Instagram @builtbymepodcast!

 In this episode of the Built By Me Podcast, hosts Taina and Mo are joined by special guest Meaghan Likes, a CPA from Northern California with a unique focus on the home services industry. Meaghan shares her journey into accounting, explaining how she found her niche in helping home service businesses achieve financial clarity and success.

The conversation takes a personal turn as Meaghan recounts how she initially resisted her husband Jeff’s idea of starting a window cleaning business. However, she eventually embraced her role in managing the finances and operations, and in doing so, discovered her passion for financial literacy. Meaghan emphasizes the importance of understanding finances for small business owners and shares how she empowers others to achieve financial freedom through smart financial management.

Recorded live from a bustling convention, this episode also features lighthearted banter about the lively environment and the comfortable seating arrangements. Meaghan's expertise, combined with her engaging storytelling, makes for an insightful and entertaining episode.

Key Takeaways:

• Meaghan’s journey into accounting and why she specializes in home service businesses.
• The story behind Meaghan and her husband Jeff's window cleaning business and her initial reluctance to get involved.
• Why financial literacy is essential for small business owners to thrive.
• Practical steps business owners can take to manage their finances better and achieve financial freedom.

Join us for an episode full of financial wisdom and personal anecdotes that will inspire any small business owner to take control of their financial future!

In this episode of the Built By Me Podcast, we sit down with Bernie, the head of partnerships at 1SEO, a specialized marketing agency dedicated to service-based businesses. Bernie takes us deep into the world of Search Engine Optimization (SEO), sharing invaluable insights on how businesses can boost their organic online visibility and drive more qualified traffic.

Here's what we cover:

• The Power of SEO: Bernie explains why appearing in the top three organic search results on Google is crucial for any service-based business looking to attract more clients and maintain a strong online presence.
• Intent-Based Keywords: Learn how to identify and target the right keywords that align with your potential customers' search intent, leading to higher conversion rates and better user engagement.
• Pay-Per-Click (PPC) Strategies: Bernie breaks down the essentials of PPC campaigns and how they complement a robust SEO strategy to maximize your business’s online exposure.
• Building a Winning SEO Strategy: From on-page optimization to link-building tactics, Bernie covers the core components of a successful SEO strategy, giving you a roadmap to elevate your business’s digital marketing efforts.

Whether you’re just starting your journey in digital marketing or looking to refine your existing strategy, this episode is packed with practical advice and actionable tips to help you succeed online.

Tune in to gain insights from an SEO expert and learn how to dominate your market by leveraging the power of search engines!

Listen now on Spotify, Apple Music, and YouTube!

In this episode, we’re joined by Ross McDaniel, a growth marketer and founder of Fencepost, a marketing agency dedicated to helping home service businesses—like roofers, electricians, and lawn care professionals—generate high-quality leads and five-star reviews.

Ross shares his insights on the importance of digital marketing, SEO, and maintaining an online presence, especially for businesses that have traditionally relied on word-of-mouth referrals. He walks us through actionable steps to boost visibility, including claiming your Google business listing, gathering regular customer reviews, and creating content that showcases your work.

The discussion highlights the 'local growth formula,' which focuses on visibility, competency, social proof, and referrals. Ross also touches on the effective use of Google and Facebook ads, the significance of having a feedback loop for tracking lead quality, and how content creation can drive brand awareness. Whether you’re starting on a shoestring budget or looking to optimize your existing strategies, this episode offers valuable insights to help your home service business thrive.

Key Takeaways:

• Start digital marketing with a focus on Google ads.
• Claim your Google business listing and regularly collect reviews.
• Use the 'local growth formula' to drive visibility and trust.
• Track the quality of leads and adjust your strategy iteratively.

Don’t Miss: Join us in Nashville from August 23rd-24th to catch live interviews with industry experts at the NiceJob booth!

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The Local Growth Formula PDF: https://drive.google.com/file/d/1JQGK6BaXnGSE4FiTRZaBdpbrBtdxe1Wx/view?usp=sharing 

Amazing news! The Built By Me Podcast is hitting the road! Hosts Taina and Mo are going to be at the Huge Convention on August 23-24 in Nashville. We’ll be interviewing some amazing titans in the industry live at the show. Come visit us at the NiceJob Booth, we’d love to meet you. See you then!

In this episode, we dive into improving customer experience across various home services industries. Our speakers share valuable insights on responding to customer reviews, investing in customer service, setting technician standards, and ensuring quality and consistency. We also discuss the importance of shared mission and core values, the role of empathy and active listening, and the necessity of addressing negative reviews promptly. The conversation highlights the significance of starting with the end in mind, creating recurring revenue, and surrounding yourself with like-minded individuals to grow your business. Tune in to learn how prioritizing relationships, community, and quality can transform your home services business.

Key Takeaways:

- Implement job follow-ups to catch issues early and turn them into positive reviews.
- Respond to negative online reviews with a solution-oriented approach.
- Call customers after jobs to get feedback and catch potential issues early.
- Avoid shortcuts that compromise customer experience in the long term.
- Hire employees who embody company values and take ownership of

As always don't forget to like, comment, and subscribe and follow us on social media @builtbymepodcast 

Wanna get more 5-star reviews for your business? Check out NiceJob: https://get.nicejob.com/

Join us for Episode 6 of the Built By Me Podcast featuring Allen Lee! 🎙️ In this insightful conversation, we explore entrepreneurship, coaching, and business growth. Allen shares his journey from starting a handyman business to becoming a successful coach and content creator.

Key takeaways include the importance of humility, mentorship, and surrounding yourself with the right people. Learn how implementing systems, delegating tasks, and creating high-quality content can help you navigate challenges and grow your business.

Highlights:

Allen's entrepreneurial journey and the growth of his handyman business
The role of mentorship and coaching in overcoming hurdles
Balancing work-life and maintaining a positive mindset
The impact of YouTube on business growth and community upliftment
Committing to a 100-day video challenge and its rewards
Don't forget to like, comment, and subscribe for more inspiring stories and practical advice!

#BuiltByMePodcast #Entrepreneurship #BusinessGrowth #Coaching #AllenLee #HandymanBusiness #YouTubeSuccess

In this episode, we delve into the world of home service businesses with expert Dave Moerman, founder of Home Service Business Coach. Discover proven strategies for growing your business through delegation, systemization, and strategic planning. Dave shares his journey from running a student painting company to building a successful pressure washing business, highlighting the importance of a strong online presence, content creation, and effective coaching.

Key Topics Discussed:

1. Entrepreneurial Journey:
   • Transition from a student painting company to a thriving pressure washing business.
   • Achieving financial freedom by overcoming "golden handcuffs."
2. Growth Strategies:
   • Importance of delegation and identifying strengths.
   • Systemization and strategic planning for scaling your business.
3. Online Presence and Content Creation:
   • Leveraging podcasts and YouTube channels to provide value and attract clients.
   • Building a professional image with a well-designed website and positive reviews.
4. Coaching and Mentoring:
   • Dave's approach to coaching business owners in sales, service, and operations.
   • The role of mentoring and community in business growth.
5. Balancing Passion and Education:
   • Combining entrepreneurial pursuits with formal education.
   • Using reading as a tool for learning new skills and enhancing business acumen.
6. Team Building and Delegation:
   • Training past clients to become coaches and expand the team.
   • Importance of a happy team for client satisfaction.
7. Scaling Without Franchising:
   • Focusing on systems and employee training over franchising.
   • Benefits and drawbacks of franchising in home services.
8. High-Ticket Coaching Programs:
   • Offering high-value coaching for entrepreneurs seeking scalability.
   • Three pillars of Dave's coaching program: hiring, financial management, and lead generation.

Quotes to Remember:

• "Happy team = happy clients."
• "Investing in coaching = time freedom."

Guest Bio: Dave Moerman is the founder of Home Service Business Coach with over 15 years of experience in the pressure washing industry. He started Revive Services Ltd. and grew it into a profitable business, allowing him to coach and mentor other entrepreneurs. Dave is passionate about helping business owners achieve financial independence and work-life balance through effective delegation, systemization, and strategic planning.

Connect with Dave Moerman:

• Home Service Business Coach Website
• Revive Services Ltd. Website

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In this episode, we dive into the unique experiences of female entrepreneurs thriving in male-dominated industries. Join us as Christine Hodge, CEO of ClearView Washing LLC, shares her inspiring journey from paralegal to CEO, where she has successfully grown her company's revenue by over 200% and doubled its staff.

We talked about:

• Embracing Diversity and Inclusivity: Christine and our speakers discuss the critical importance of fostering diverse and inclusive workplaces. They share personal stories of overcoming challenges and the benefits of diverse perspectives in business decision-making.
• Balancing Work and Family: The conversation explores the balancing act of managing professional responsibilities alongside family life. Christine provides insights into setting boundaries, prioritizing tasks, and maintaining a healthy work-life balance.
• Journey to Entrepreneurship: Christine reveals her transition from an unfulfilling corporate job to becoming a stay-at-home mom, and eventually taking the reins as CEO of ClearView Washing. Her story underscores the value of showing children the potential of hard work and entrepreneurship.
• Gender Dynamics in Business: As a female leader in a male-dominated industry, Christine discusses her strategies for building credibility and navigating gender biases. She emphasizes the importance of leveraging diverse perspectives and maintaining professional respect in family-run businesses.
• Business Growth and Strategies: Learn about the innovative marketing strategies and business processes that have driven ClearView Washing's impressive growth. Christine and her partner share how they have effectively complemented each other’s strengths to achieve their goals.
• Delegation and Overcoming Impostor Syndrome: Christine opens up about her struggles with delegating tasks and impostor syndrome. She shares her journey towards becoming more comfortable with delegation and the importance of recognizing and valuing one's own contributions.

If you enjoy this episode, please leave us a rating, and don't forget to like, comment, and subscribe to our channel and follow us on Instagram @builtbymepodcast

In this episode of the Built By Me podcast, Shady and Monia, the owners of BTRMLK a fried chicken restaurant in London, Ontario, share their inspiring journey. Starting as a small pop-up at home, they have now expanded to two successful locations within three years. 

We talk about: 

1. The importance of experimenting and staying true to your creative vision in building a successful business.

2. The unexpected growth that can result from starting small, such as with a pop-up, and the need to adapt to increasing demand. 

3. The significance of having better processes in place, especially when facing challenges like increased attention and demand due to social media exposure.

Join us as we delve into their story and learn from their experiences.

You can listen to the episode on Apple Music and Spotify and don't forget to like, comment, and subscribe to our channel and follow us on Instagram @builtbymepodcast