Welcome back to the Built for More podcast! I'm your host, Lane Taylor, and I couldn't be more excited to dive into today's solo episode. After the incredible interviews with Wyatt of Ice Barrel and Eric Hinman, I'll be shifting gears to share two powerful ways to utilize podcasting for your business and brand.

In this episode, we'll explore:

1. Leveraging the Audiences of Others: How to strategically build your network and tap into the power of guest appearances and cross-promotion.

2. Building Genuine Relationships: The art of fostering warm conversations with potential clients through your podcast, adding value, and solving problems effectively.

Whether you're new to podcasting or looking to refine your strategy, this episode is packed with actionable insights to boost your podcast's impact. Plus, I'll share some success stories from working with various businesses, including an iron and metal scrapyard that's achieved nearly a million views on their videos!

Don't miss out on these game-changing strategies to elevate your podcast and business. If you find value in this episode, please share it with fellow entrepreneurs. And as always, your five-star ratings and reviews help us grow and continue providing valuable content.

00:00 Leverage others' audiences to expand your network.

04:54 Guide others to value and ensure mutual benefit by directing them toward podcasting and providing valuable content.

08:27 We'll coach, strategize, and manage your podcast. This is a valuable marketing and outreach tool. We focus on leveraging audiences and building authentic relationships.

10:32 "Thank you for listening, please share and review."

Welcome to "Built For More," where we dive deep into stories that inspire resilience, innovation, and breakthroughs. Today, your host Lane Taylor is thrilled to have a great guest, Wyatt Ewing, the CEO and founder of Ice Barrel. In this episode, Wyatt shares the compelling journey from battling anxiety and leaving a high-stress corporate aviation job to innovating the world of cold therapy. Discover how cold plunges have not only reshaped his personal health, providing relief from anxiety and resetting the body's stress response, but have also propelled the establishment and growth of his business, Ice Barrel. From moving his family across the country for manufacturing, to overcoming skepticism and financial hurdles to ship over 2000 Ice Barrels in 2021 alone, Wyatt’s story is a masterclass in pursuing a vision with an infinite mindset. Wyatt also touches on how Ice Barrel fosters community through shared experiences, with many customers seeking cold therapy's benefits like reduced inflammation, enhanced mood, and improved energy. Whether you're looking for entrepreneurial inspiration, wellness tips, or just an incredible story, this episode has something for you. So settle in as we explore how embracing the cold can lead to a life built for more.

00:00 Host Lane Taylor welcomes Wyatt to discuss ice barrels and cold therapy.

04:30 Innovation in cold therapy for body recovery.

09:15 Practicing cold therapy led to life change.

12:47 Overcame challenges, achieved first big win.

15:18 Vision to share power of cold therapy.

18:08 Reset body stress with ice baths for optimization.

20:14 Focus on infinite mindset, journey over winning.

24:03 Bonding over challenging activities creates strong community.

26:46 Reeducating customer misconceptions, making cold therapy accessible.

30:02 Promote cold therapy on social media platforms.

Follow Lane & Wyatt on IG

@lanetaylor__

@icebarrell

Eric Hinman, a multifaceted hybrid athlete and serial entrepreneur joins the Built For More Podcast. Eric shares his philosophy on personal and professional growth, detailing his journey through various life chapters and the pivotal moments of transition that have shaped his path.

Episode Timeline:

- [00:00] Introduction and Guest Introduction: Meet Eric Hinman, hybrid athlete and entrepreneur.

- [05:00]Recognizing Life Chapters and Moving On: Eric discusses the importance of closing old chapters to welcome new beginnings.

- [10:06] Creating Connections and Adding Value: Insights into building successful wellness brands with a focus on community and authenticity.

- [24:41] Driving Force and Striving for Perfect Days: Eric shares his daily goals for perfection and progress in all aspects of life.

- [32:40] Encouragement to Embrace Your Potential: Eric motivates listeners to pursue their personal and professional goals with courage and determination.

With a focus on the wellness industry, he shares the critical elements behind successful brands—community building, engaging ambassadors, and genuine storytelling. Eric's approach to achieving 'perfect days' through consistent progress and disciplined living offers insights for anyone aiming to redefine success and live a fulfilling life. Tune in to discover how you can define your destiny and transform your approach to challenges and opportunities.

Make sure to follow eric on IG @erichinman