By AdKings
The podcast currently has 11 episodes available.
Today we will be interviewing - Daniel Rodic
He is a Forbes Top 30 Under 30 list member and Head of Market Development in Clearbanc, the biggest eCommerce investor in the world.
In this episode, we will be diving deep into how eCommerce businesses should be funding their growth, covering marketing expenses, and scaling the business to the next level.
Timeline and What You’re Going to Learn:
[01:28] From selling a Gameboy unit online to becoming a game-changer in the eCommerce space!
[04:41] Testing out new business ideas, figuring out what works in the current market.
[09:40] Bringing his eCommerce skill set to Clearbanc. Revolutionizing the way an online business can raise funds.
[11:42] The three types of funding. How does Clearbanc's financing model work?
[16:04] What type of businesses qualify for funding at Clearbanc? What are the key criteria they look out for?
[19:16] The average time to get a capital advance at Clearbanc. It's incredibly fast!
[20:17] When is equity investment useful? What type of businesses should consider outside funding?
[23:49] Financing your business internally through subscriptions or pre-sale reservations.
[26:25] How can you bring cash upfront? It's all about your strategy.
[30:15] How to make the most out of the funding you get? How to look tactically at your different marketing channels?
[34:30] The advantage of running a lean operation in your eCommerce business.
[36:27] Exploring some overlooked areas to invest within your business.
Resources:
www.adkings.agency
www.clearbanc.com
Today we will be interviewing - Chloe Thomas
She was named one of the Top 50 Influencers in eCommerce in the UK. She is also a best selling author, international keynote speaker, and host of the award-winning eCommerce MasterPlan podcast. Presently, she focuses on helping companies plan, develop, and grow a successful eCommerce business.
In this episode, we will be diving deep into eCommerce retention methods, traffic sources, and the most frequent challenges all eCommerce businesses face.
Timeline and What You’re Going to Learn:
[00:57] Getting into the eCommerce industry as an escape route from a previous job, then becoming an expert in the field.
[02:04] The common mistakes eCommerce business owners are doing in their marketing. Don't give up too soon!
[06:35] What are some of the most overlooked marketing channels for eCommerce at the moment?
[08:00] Google ads versus Facebook ads. What are the pros and cons?
[12:29] How pandemic changed the marketing approach of many eCommerce businesses.
[13:43] Giving more focus on the softer side of marketing and humanizing your brand
[18:29] The Customer Master Plan Model and how you can turn first-time buyers into repeat buyers?
[24:43] How to measure your performance with the Customer Master Plan Model?
[26:48] The Five Why's Method and how you can use it to find solutions for your marketing challenges?
[28:40] The three best marketing practices you should consider for your eCommerce business. Expert speaks!
Resources:
www.adkings.agency
www.ecommercemasterplan.com
Today we will be interviewing - Chase Harmer
He is a successful serial entrepreneur, investor, speaker, and the CEO of PayCertify,a worldwide payments company.
As the Chief Executive Officer, Chase is the innovative mind behind PayCertify. He started his career in banking at the age of 19. Since then, he has built portfolios processing billions globally and has created several patents through his two decades of experience.
In this episode, we will be talking about how you, as an online merchant, can choose the right payment processors and increase your revenues by up to 10%, through frictionless worldwide payment processing, automated virtual cards, and secure fraud control.
Timeline and What You’re Going to Learn:
[00:42] Choosing the right payment processor for your online business. What are the key elements to consider?
[03:11] The challenge in using popular payment processors, such as Stripe and PayPal, when your business is scaling fast.
[05:38] Why you should consider having redundancy in your business? Don't put all your eggs in one basket!
[07:48] Virtual cards and the cashback ability with PayCertify. How to minimize fees and maximize rebates as an online merchant?
[13:07] Doing weekly bank transfers versus doing direct transfers.
[14:43] Dealing with the speed of payouts and reserves. Are there any specific industry norms?
[17:45] How does fraud protection work? The role of online payment processors in securing your account.
[20:52] Managing the chargebacks on the back end is a pain in the ass, and most of the time people lose!
[21:28] How much do eCommerce businesses lose to fraud? The increase in Cybercrime due to COVID-19.
Resources:
https://adkings.agency/
https://www.paycertify.com/
Today we will be interviewing - Kilian Markert
He is a go-to high-performance coach helping business owners scale to new heights without neglecting themselves, their health, and their performance.
If you are a business owner looking to become more efficient and to scale your business while still maintaining sanity, and being on top of your game, you’ve come to the right place.
In this episode, we will be talking about having the right mindset, energy & time management, establishing healthy habits, proper work environment, and how all these play an essential role in a person’s overall productivity.
Timeline and What You’re Going to Learn:
[01:03] Realizing his passion for personal development, then using that passion for building a business helping people. Capitalize on your strength!
[2:49] From life coaching to consulting, and the advantage of doing a mixture of both.
[4:59] What are the most common limiting beliefs that business owners have? You might be surprised at what the top one is!
[7:56] Identifying limiting beliefs by keeping track of your actions and knowing the difference between inspiration and desperation.
[12:28] How limiting beliefs are deeply rooted in the subconscious level of a person. It's time to replace old habits with better ones!
[17:15] How do you deal with external and internal expectations? Understanding the deeper reasons for your tendencies.
[18:53] When you have a problem waking up early in the morning, it's usually because you failed the evening before.
[21:52] What's the biggest energy and productivity booster? It's not sexy, but it's super effective!
[23:11] Treating your body as a vehicle for your performance. Make sure you care for it well.
[25:19] How limiting your intake of sugar helps you achieve a better gut biome. Fixing the deficiencies in your body through healthy food choices.
[28:52] An interesting way to eat potatoes without absorbing the starchy carbs.
[30:19] The harmful effects of sitting for hours. Getting a standing desk really helps!
[33:32] Starting your day in a proactive state versus a reactive state. You have to protect your attention.
[37:26] How to manage your time effectively when you have a lot on your plate?
[41:03] Splitting your work hours and allocating portions of that time for different types of work or tasks.
Resources:
https://adkings.agency
https://kilianmarkert.com
Today we will be interviewing - Alex Wyatt.
Join Darius Kunca and Deividas Mikocionis talk about how to crush during BFCM.
Timeline and What You Will Learn:
[01:18] Deividas shares about their plan of going more aggressively with SMS and adding live shopping campaigns to their whole strategy this year.
[3:29] How their pre-Black Friday strategy helped their BFCM sales.
[5:41] Adding a “bait” during live shopping and using the Livescale.tv streaming platform for this campaign.
[8:07] How to keep your BFCM strategies simple.
[11:07] Why the "Buy 2, Get 1 Free" offer is very popular with customers.
[12:27] The role of psychology and economics in crafting irresistible offers.
[13:40] Using dedicated landing pages for BFCM tends to over complicate things.
[16:58] Darius and Deividas discuss the different platforms to run traffic from.
[19:59] Running pre-sale campaigns using VYPER.IO software.
[22:12] How many creatives are needed for Black Friday?
[23:47] You need to figure out how to increase the signups on the SMS and how to get as many emails before the Black Friday as possible.
[26:03] The eCommerce growth hacks group by Sugatan and their article on Influencer Marketing.
Resources:
Connect with Built to Scale!
Today we will be interviewing - Magnus Jern
He is a founder/co-founder of 7 companies, a pioneer and thought leader in mobile apps, clean water technology, innovation and human centric design.
Currently, Magnus is a chairman of TAPP Water, a European company, that empowers ordinary people to easily get clean and healthy water straight from their tap.
In this Episode we will be talking about how to implement PR in your marketing strategy and how PR supported by paid advertising is much better than advertising alone.
[01:11] Starting a life with computers. From passion to business!
Connect with Built to Scale!
YouTube
AdKings Agency Website
Today, we will be interviewing - Robert Sherman
He is the CMO of Iron Neck, an Austin (Texas) based company, that develops innovative strength training equipment for sports, fitness and rehabilitation.
Their flagship product, Iron Neck, was first developed in 2012 and re-launched in 2016, in response to the concussion epidemic seen in sports.
Now his products are being used by thousands of pro and casual athletes in the NFL, UFC, F1, International Rugby, martial arts and military.
And today we will be talking about evolving your products, brand message and marketing while keeping an eye on your customers and using their own words.
[01:11] Creating a product and refining it through the years. Strengthening your neck muscles because no one thinks of it.
Connect with Built to Scale!
YouTube
AdKings Agency Website
Today, we will be interviewing - Eric Bandholz.
He is a founder of Beardbrand.com, a company that sells high-quality beard products and aims to change a perspective towards beardsmen. In their own words, their mission is “to make men awesome”.
Eric has over 10 years’ experience in marketing, sales, and design.
He first launched Beardbrand in 2012 as a way to unite beardsmen and build a
The company has now grown into a 7 figure business with over 1.5M subscribers on Youtube.
And today we will be talking about turning your passion into a full-time job, having a bigger brand mission, and building an organic traffic Youtube empire.
[01:21] From beard care products to developing haircare products with different scents. Eric says they’re the best!
Connect with Built to Scale!
YouTube
AdKings Agency Website
Join Darius Kunca and Jennifer Harvey from Chic Sparrow as they chat about starting her business from her kitchen table to being able to hire over 20 people. Jennifer shares how she found a market gap to fill with her products, how she’s in control of her own business, and how she cares for her employees during the pandemic. Stay tuned, and enjoy the podcast!
Outline of the Episode:
[01:01] How Jennifer started. An act of kindness straight into a business!
[06:40] Not compromising on quality and taking pride in the work that you do.
[07:58] The power of organic growth and the move to advertising to get new clients. She had 80% of returning customers!
[11:15] Creating videos to answer common questions. Some online platforms are just not made for your business.
[13:22] Focusing on digital marketing due to a lack of a big enough marketing in her local area.
[14:39] Reactions to adding features and changing materials on her products and moving to standard sizes from customized orders.
[18:36] The benefits of being the CEO of a company – you can do the things you want!
[20:38] Being involved in the business of growing people. She learned sign language for her first employee!
[25:37] Helping your employees during the pandemic, even to the point of cutting down your savings to provide for them.
[28:07] Getting out of your own way, being organized, and taking breaks.
[31:56] The joy of getting your hands dirty and being able to communicate the right message.
[35:24] The pandemic closing things down since March.
[36:37] Regrets with not adapting the Lean methodology and advertising a lot earlier.
[38:48] The value of journaling, spending wisely, and treating your team more important than your products.
Resources:
Chic Sparrow Website
Chic Sparrow Facebook
Chic Sparrow YouTube
Chic Sparrow Instagram
Chic Sparrow Pinterest
Connect with Built to Scale!
YouTube
AdKings Agency Website
The podcast currently has 11 episodes available.