Built4Profit Podcast

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#entrepreneurship #franchisebusiness #outdoordlightingperspectives #podcast 

In this Built4Profit Podcast episode, hosts interview Ethan Fields of Bloomin’ Blinds in Nashville about his transition from a pharmaceutical career to owning a window coverings franchise. Ethan explains how Bloomin’ Blinds has expanded from repairs into interior window coverings like blinds, shades, shutters, drapery, motorization, and outdoor products such as retractable screens and awnings, noting shades as a major current trend. 

He shares why he pursued business ownership to be more present for his family, how he found the franchise through a LinkedIn outreach and a six-month discovery process, and why he ultimately left his job six months after launching in 2022 when the semi-absentee model wasn’t working. 

 👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.  

Get to know Bloomin' Blinds:  https://www.bloominblinds.com/nashville/ 

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#entrepreneurship #franchisebusiness #podcast 

This Built4Profit Podcast episode argues many business owners miss $5,000–$15,000 annually by treating their CPA relationship as year-end compliance instead of proactive tax planning. 

Elizabeth and Sha share key topics to discuss with a CPA, including whether the business has the right entity structure, how to pay yourself and determine a reasonable salary, and whether strategies like the Augusta Rule or putting kids on payroll apply. 

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Send us your guest nominations for 2026: https://iq4profit.com/speaking-630887

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#entrepreneurship #franchisebusiness #outdoordlightingperspectives #podcast 

Built4Profit Podcast hosts Sha and Elizabeth interview Rob Clark of Outdoor Lighting Perspectives, discussing the $3.5B outdoor lighting industry projected to reach $5.6B by 2027 and how lighting enhances mood, curb appeal, and the inside-looking-out experience. 

Rob explains his sales process, including walking the property, using an AI-powered app to preview lighting variations, and doing nighttime demos with battery-powered lights. He describes starting from home with a van, moving into a shared office with storage units for lighting and holiday products, the value of franchise community, seasonal workload realities, and lessons on pursuing passion, taking calculated risks, and scaling to three locations while prioritizing family.

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Get to know Outdoor Lighting Perspectvies:  

Grand Rapids 
- Website: https://www.outdoorlights.com/grand-rapids/ 
- Facebook: https://www.facebook.com/OLPGrandRapids/ 
- Instagram: https://www.instagram.com/outdoorlights_grandrapids/ 
- LinkedIn: https://www.linkedin.com/company/outdoor-lighting-persepectives-of-grand-rapids/ 
- TikTok: https://www.tiktok.com/@outdoor.lights.gr 
- YouTube: https://www.youtube.com/@OutdoorLighting-Grand_Rapids 

Traverse City 
- Website: https://www.outdoorlights.com/traverse-city/ 
- Facebook: https://www.facebook.com/OLPTraverseCity/ 
- Instagram: https://www.instagram.com/outdoorlights_traversecity/ 
- LinkedIn: https://www.linkedin.com/company/outdoor-lighting-persepectives-of-traverse-city/ 

Lansing 
- Website: https://www.outdoorlights.com/lansing/ 
- Facebook: https://www.facebook.com/OLPLansing 
- Instagram: https://www.instagram.com/outdoorlights_lansing/ 
- LinkedIn: https://www.linkedin.com/company/outdoor-lighting-persepectives-of-lansing/ 

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#entrepreneurship #franchisebusiness #koalainsulation #podcast 

On the Built4Profit Podcast, hosts welcome Cory Lyons, Brand President of Koala Insulation, to discuss why franchising works best when franchisors and franchisees operate as aligned partners with proven systems and brand guardrails. 

Cory shares insulation insights, explains common blown-in materials (fiberglass and cellulose from recycled newspapers) and why insulation must stay fluffy to remain effective. He also outlines Koala’s growth from residential retrofit into commercial, industrial, and new builds, its franchisee-first approach, and how peer networks drive franchisee performance and reduce recipe-changing. 

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Get to know Koala Insulation:  https://koalainsulation.com/ 

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#entrepreneurship #franchisebusiness #artofdrawers #podcast 

On the Built for Profit Podcast, hosts interview Jennifer Lyons, Art of Drawers franchisee in Dallas, about building a mobile, home-based business retrofitting custom pullout drawers into existing cabinetry. Jennifer shares her path from startup experience to an eight-year career break as a stay-at-home mom, and then using a franchise consultant to evaluate options and choose Art of Drawers for ownership and flexibility. 

She discusses overcoming imposter syndrome in an unfamiliar industry, relying on franchisor and franchisee community support, handling early setbacks like a no-show installer on her first job, and developing habits like a positive mindset. Key lessons include learning the business yourself before hiring a team and defining “profits for purpose” as both financial success and schedule control to be present for family. 

 👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.  

Get to know Art of Drawers: https://www.instagram.com/artofdrawersdallas/

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#entrepreneurship #franchisebusiness #podcast #AFCurgentcare

On the Built4Profit Podcast, hosts interview Aaron Zucker, who has acquired assets in 21 states and surpassed $100M in transactions!

Zucker shares how he fell into entrepreneurship as a college junior by buying a bar in Tuscaloosa through seller financing, then discovered commercial real estate after realizing landlords “collect rent and play golf.” After building a leasing career in Atlanta and Charlotte and learning at family office, he left a high-paying job to start his own value-add retail real estate business and later pursued franchising, selecting AFC Urgent Care for its recession and e-commerce resilience. 

He explains his mindset shaped by grandparents who survived the Holocaust, his use of EOS to focus on quarterly “rocks,” and ZIG’s model of partnering with experienced multi-unit operators to scale with limited equity or debt. He closes by advising listeners to follow their gut.

 👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.  

Send us your guest nominations for 2026: https://iq4profit.com/speaking-630887

• Subscribe: @Built4ProfitPodcast 
• Find IQ4Profit on LinkedIn: /iq4profit/
• Find Elizabeth on LinkedIn: /elizabethrosenbergmm
• Find Sha on LinkedIn: /shagrondin
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#entrepreneurship #franchisebusiness #podcast 

On the Built4Profit Podcast, we unpack the strategies, systems, and mindset behind successful entrepreneurs and franchisees, turning experience into actionable insights. 

In this April Fool’s Day special of the #Built4ProfitPodcast, Sha and Elizabeth share the “dirty four” habits that business owners think are responsible but actually drain time. They explain how these patterns create self-inflicted stress, limit profitability, and keep owners from focusing on their unique ability, offering takeaways like committing to hiring, making proactive decisions (including using a #CEOday), delegating with accountability, and changing habits rather than waiting for the calendar to clear. 

 👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.  

Send us your guest nominations for 2026: https://iq4profit.com/speaking-630887

• Subscribe: @Built4ProfitPodcast 
• Find IQ4Profit on LinkedIn: /iq4profit/
• Find Elizabeth on LinkedIn: /elizabethrosenbergmm
• Find Sha on LinkedIn: /shagrondin
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#entrepreneurship #franchisebusiness #ledgers #podcast 

On the Built4Profit Podcast, the hosts interview Claude Campbell of Ledgers USA in Greensboro, a brand new to the U.S. after operating in Canada, about how Ledgers differs from traditional CPA firms by focusing on proactive planning, relationship-based service, and helping clients understand the story behind their numbers. 

Claude explains services including bookkeeping, payroll, tax compliance, and year-round tax planning offered via flexible packages and monthly subscriptions, plus one-off entity setup. He highlights common small-business mistakes such as waiting too long to make an S-corp election, often beneficial around $60K–$80K in net earnings to reduce self-employment taxes, and mentions the #AugustaRule as another overlooked strategy. 

 👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.  

Get to know Ledgers: https://ledgersusa.com/Greensboro-nc/  

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#entrepreneurship #franchisebusiness #cortz #podcast 

On the Built4Profit Podcast, the hosts interview Dina Shinault, a #Cortz franchisee who operates in Palm Beach and Houston, about the rapid growth of pickleball and the business behind building, resurfacing, repainting, and maintaining outdoor courts (including #pickleball, #padel, and #basketball) for HOAs, homeowners, and government entities. 

Dina explains why she chose a non–brick-and-mortar #franchisemodel, describing a low-overhead operation run from a truck and storage, using upfront client payments to cover materials. She discusses staffing with a supervisor and helper, lessons learned about seasonal slowdowns after launching in late October, and how franchisor David Klembith provides support and added a recurring maintenance program. 

 👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.  

Get to know Cortz: https://palmbeachcounty.cortz.com/ 

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#entrepreneurship #franchisebusiness #wyndhamhotelsandresorts #podcast 

On the Built4Profit Podcast, hosts Elizabeth and Sha interview Tesh Patel, Senior Director of Franchise Development at Wyndham Hotels & Resorts, and unpack how the hotel industry is largely franchise-based and often owned by individuals, families, or partnerships. 

Patel explains his role developing Wyndham’s select-service brands in the Southeast, including La Quinta, Microtel, Hawthorne Suites, and the newer Echo Suites, created post-COVID to meet demand in the economy extended-stay segment with 200+ deals signed and about 15 open! 

He shares his upbringing working in a 28-room motel, how AAHOA helped fight discrimination, and why success depends on commitment, hands-on leadership, strong key managers, service, and proactively managing reviews. 

 👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.  

Get to know Wyndham Hotels: https://development.wyndhamhotels.com/

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