This week, Matt chats with Spencer Powell, Founder @ Builder Funnel, an inbound marketing agency for the home improvement industry. They discuss the concept of inbound marketing and how your home improvement business can implement it this year. 

#BuiltBy Ep. 21 ft. Kyle Powers, Consultant @ Tony Hoty Consulting

BuiltBy #20 ft. Sam Eiler , Co-Founder @ Boostpoint 

In this episode, Matt talks with Mark Harari, Vice President at Remodelers Advantage (and soon to be acclaimed author). 

They discuss:

📖Mark's upcoming book, "Lobster on a Cheese Plate," set to release on December 8th, and how your business can stand out from the competition. 

🌲From selling lumber to becoming a marketing pro - Mark's journey to helping remodelers make smart, strategic marketing decisions. 

📲Why your brand should be a focus point - especially early on in your home improvement business. 

To connect with Mark, check him out on LinkedIn at https://www.linkedin.com/in/markharari/ or preorder his book at https://www.amazon.com/Lobster-Cheese-Plate-Attract-Clients/dp/0578746352. 

To learn more about Hatch, the business messaging platform for home improvement companies, visit https://www.usehatchapp.com.

In this episode of #BuiltBy 🛠, Matt chats with David Pollard, Co-Founder of Liv Companies LLC, an award-winning full-service remodeling business based in Chicago.

Matt chats with Rich Harshaw, founder and CEO of Level 10 Contractor about how he coaches business' to refine their marketing identity.   They discuss:  🚿 A hotel experience that shaped Rich's idea about "identity."  👎🏻 What a "platitude" is, and why they're hurting your website right now.  📝 Five values to shaping your business' identity. 🔌 The importance of power, precision, and passion in your marketing.    Want to learn more? To learn more about Level 10 Contractor - level10contractor.com.  To learn more about BuiltBy and Hatch -  usehatchapp.com.

On this week's #BuiltBy 🛠, Matt sits down Luke Hansen, Founder and CEO at CompanyCam.  CompanyCam is a powerful job site documentation app that puts contractors more control over project management and allows them to remotely connect and collaborate.   The two discuss:  🏠 Luke's background in home improvement, and how that helped him get a head start when founding CompanyCam.  💡 Marketing techniques that CompanyCam employs that home improvement companies can take advantage of.   😰 Overcoming the "paralysis of perfection" when it comes to creating content.   🤝 Luke's thoughts on hiring and building a great team.   For more information on CompanyCam, visit https://www.companycam.com.   For more information on BuiltBy and Hatch, visit https://www.usehatchapp.com.

As the #1 remodeling business on Qualified Remodeler’s Top 500 list, there are two things that set Power Home Remodeling apart from other remodeling companies  - their emphasis on customer and employee satisfaction.    

In this week’s #BuiltBy 🛠, Matt chats with Bennett Andelman, Vice President of Marketing Communications at Power Home Remodeling.    

In this episode, they discuss:   

🏠 Bennett’s transition from marketing agency to home remodeling.    

👥 The makeup of Bennett’s marketing team and how he built it.    

📝 The importance of a Brand DNA study to determine your business’ positioning.    

🎰 His first big win after joining PHR - what got the momentum rolling.    

3️⃣ Power Home’s three-pronged outreach strategy for potential hires, current employees, and customers.   

🔥 Their biggest business differentiator - placing a premium on talent and employee satisfaction.    

To learn more about Power Home Remodeling: Powerhrg.com   

To learn more about Hatch: Usehatchapp.com

Do you know what homeowners actually want?  In this week’s #BuiltBy, Matt chats with Patrick O’Toole, SVP & Owner at Sola Group, Inc., which publishes renown industry publication Qualified Remodeler.  Recently, Qualified Remodeler partnered with Guild Quality to publish the 2020 Customer Satisfaction Report, a survey of 100,000 consumers who recently had a home project completed. The report outlines the primary positive and negative qualities the homeowner experienced during the process.   Matt and Patrick discuss:  The biggest findings from this year’s customer satisfaction report.  Consumer desires that home improvement businesses struggle to satisfy.  QR’s Top 500 report and the traits that make a great business stand out from a good business.  Where most companies are turning for leads now that home shows are cancelled or rescheduled.  Increase in optimism and business - how can businesses handle the chaos?   Learn more about QR and read the report at: https://www.qualifiedremodeler.com/qr-guild-quality-customer-satisfaction-report-2020/  Learn more about Hatch at Usehatchapp.com

This week, Matt chats with Kevin McKenzie, M.S., co-owner and data scientist at home improvement digital marketing firm Built Right Digital.   They discuss:  

Learn more about Built-Right Digital at builtrightdigital.com and connect with Kevin on LinkedIn at linkedin.com/in/kevinmmckenzie/  Learn more about business messaging platform Hatch at usehatchapp.com.