Tune in to discover:

Why small and mid-size companies should be doing even more marketing.The Bullseye Approach to marketing.How companies with little marketing experience can overcome the biggest challenge of launching a successful marketing program.How to take advantage of the areas where the marketing bullseye actually overlap.How non-marketing executives, such as business owners, can overcome marketing challenges.What company leaders must track to know their marketing efforts are paying off.

Gudema helps companies from MIT startups to the Global 2000 increase their revenue by focusing on the fastest, least expensive and most cost-effective programs to get more leads and sales. He is the founder and president of a marketing consultancy called revenue & associates. Before that, Gudema founded a marketing agency that he grew into one of the top four in its national market before he successfully exited.

A frequent speaker on marketing and business at regional and national events, Guedema is also a prolific writer on the topic. He's been published in The Harvard Business Review, MarketingProfs, IDG Connect Marketer, Chiefmartec, TechTarget, VentureBeat, Content Marketing Institute and Econsultancy sites.