Burn The Rules with Chet Hirani

Most of how you're feeling at work right now is probably not your fault. That's not an excuse that's neuroscience.

As VP of Human Capital at Pure Harvest Smart Farms. Natalie has spent years studying how leaders behave under pressure, what the brain actually does when it feels threatened, and why calm is contagious in exactly the same way chaos is.

In this conversation, we get into the 3 leadership capabilities she believes will define who survives what's coming Emotional Intelligence, Adaptability, Resourcefulness and the deeply personal story that forged her entire philosophy. Her words on the adoption journey she went through: they made me jump through hoops, then lit those hoops on fire.

▶ IN THIS EPISODE

• The neuroscience of pressure: what happens in your brain when you feel threatened and why your thinking slows down exactly when you need it most
• Why calm is contagious and so is chaos and what that means for every interaction you have as a leader
• The Future Ready Set: EQ (Emotional Intelligence), AQ (Adaptability), and RQ (Resourcefulness) and why you can't learn any of them in a training room
• The adoption journey that changed her entire relationship with failure and why she's grateful for every hoop they lit on fire

Connect with Natalie:

Natalie on LinkedIn

Natalie on Instagram

Chapters

00:00 Navigating Current Challenges

04:45 Life in the Food Industry

07:44 Understanding Human Capital

10:15 The Role of Human Capital in Business

12:48 Breaking the Perfectionism Cycle

15:51 Leadership Capabilities for the Future

18:38 The Importance of Adaptability

21:24 Empowering Opinions and Respecting Others

25:55 Continuous Learning Beyond School

27:32 Understanding Pressure and Its Effects on Leadership

30:24 Recognizing Signals of Losing Control

32:06 The Importance of Seeking Support

33:52 Embracing Failure and Resilience

36:12 The Shift from Fear of Failure to Resourcefulness

38:53 The Journey of Adoption and Personal Growth

41:25 Finding Gratitude in Difficult Experiences

43:20 Patterns of Leadership Across Different Industries

48:32 Taking Action with Resourcefulness

49:59 Quickfire Questions and Personal Insights

52:37 Redefining Leadership

53:06 The Practice of Leadership

More on me:

Take the Pressure Pattern Check

For more information about me go to: chethirani.com

Get my Award Winning Bestselling book:

Burn The Rules Here

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Keywords:

Leadership, Resilience, Future Skills, Emotional Intelligence, Agri-tech, UAE,

In this episode, I'm making the argument that most leaders stopped thinking for themselves long before AI arrived. They outsourced their judgment to committees, consultants, data dashboards, and best practices they copied from whoever spoke at the last conference. AI didn't create the problem. It exposed it.

I break down the three ways leaders have been outsourcing their thinking for decades consensus addiction, data worship, and best-practice copying and share the stories from my own career that taught me what judgment actually is and why it can't be automated.

If AI is making you nervous, this episode will tell you exactly why. And it won't be the answer you were expecting.

The real revolution isn't artificial intelligence. It's actual intelligence. And the question at the end of this episode is a simple one: do you like what you see in the mirror?

More on me:

Take the Pressure Pattern Check

For more information about me go to: chethirani.com

Get my Award Winning Bestselling book:

Burn The Rules Here

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Keywords:
Leadership, AI, Judgment, Decision-Making, Leadership Crisis, Organizational Culture, Decision Autonomy, Leadership Development

What do you do when the world makes you visible for the worst possible reason and you have no control over the story being told about you? Michelle Raymond knows that feeling better than most.

She's a 25-year HR veteran who's worked inside some of the world's most complex organisations Amazon, BT, Deloitte. She's a non-executive director, a TEDx speaker, an author, and one of the most sharp-minded leadership strategists working today.

But none of that came easily. And none of it came first.

Before the career, the books, and the boardrooms there was a period where Michelle was being defined by a story she didn't write. And in the middle of it all, she made one decision that changed everything: she would never let anyone else control her visibility again.

This is one of the most honest conversations we've had on Burn The Rules. Don't miss it.

▶ IN THIS EPISODE

• Why most big organisations treat their people like lanyards and what they're losing because of it
• Being made redundant on maternity leave and how it became the catalyst that drove her entire career
• The difference between making noise and making a sound and which one actually gets you further
• Her TED talk, her personal story, and the promise she made that became her life's mission

Chapters

00:00 Introduction and Connection

03:07 Navigating Change and the Queen of Pivot

07:28 Understanding Employee Value in Corporations

11:19 Lessons from Boardroom Leadership

17:09 The Importance of Simplifying Communication

20:03 The Impact of Networking on Personal Brand

25:13 The Reality of Following Your Passion

30:05 Burning Rules and Taking Control

34:35 Trust and Personal Experience in Organizations

40:09 Corporate Introversion and Leadership

43:35 Visibility and Personal Challenges

53:59 Retention Strategies for Talent Loss

57:29 Final Thoughts and Quickfire Questions

01:01:01 Redefining Leadership

01:01:29 The Practice of Leadership

Connect with Michelle:

Michelle Raymond's Book - David's Guide to Goliath

Michelle Raymond's Instagram

Michelle Raymond's LinkedIn

The Talent Revolution

More on me:

Take the Pressure Pattern Check

For more information about me go to: chethirani.com

Get my Award Winning Bestselling book:

Burn The Rules Here

Connect, Follow & Subscribe:

LinkedIn

Youtube

Instagram

Facebook

TikTok

It was 2010. I'm standing on a stage in front of 250 people and I'm falling apart.

Hands shaking. Voice cracking. Eyes locked on the floor because I knew if I made contact with a single person in that audience, I was done. I was a corporate leader who could run multi-million pound programmes and sit across from a C-suite board without flinching. And I couldn't get through five minutes on a stage without wanting to disappear.

But here's what I've realised since: the problem wasn't the stage. It wasn't the audience. It wasn't the lights or the room.

It was me.

This is the conversation nobody wants to have, because the problem isn't fear. The problem is what you're doing with it.

▶ IN THIS EPISODE

• The lie that high-performing leaders tell themselves every day and why 'waiting for the right time' is just fear wearing a suit
• The client story: a senior leader promoted to a global role who started falling apart and what we uncovered when we stopped talking about strategy
• From 2010 disaster to TEDx red dot and what those 12 years taught me about fear, readiness, and what it means to own your story
• The three disguises fear uses on leaders: perfectionism, over-preparation, and comparison and how to call each one out
• Why awareness without action is just entertainment and the three moves you can make today, not this weekend, today

▶ THE THREE MOVES DO THESE TODAY

Not this weekend. Not when you've had time to think about it. Today.

• Name the fear you've been disguising call it what it is, out loud if you have to, because fear loses power the second you stop pretending it's something else
• Flip your what ifs write down the three what ifs running your decisions, then rewrite them. 'What if I fail' becomes 'what if this works.' That's not positive thinking. That's accurate thinking.
• Take one imperfect action send the message, book the meeting, start the project, have the conversation. It doesn't have to be good. It has to be real.

Chapters

00:00 Facing the Fear of Public Speaking

03:46 Understanding Fear as a Leadership Challenge

06:30 The Role of Fear in Leadership Growth

09:44 Transforming Fear into Action

12:27 Identifying and Overcoming Disguised Fears

15:18 Taking Action Against Fear

16:38 Redefining Leadership

17:07 The Practice of Leadership

More on me:

Take the Pressure Pattern Check

For more information about me go to: chethirani.com

Get my Award Winning Bestselling book:

Burn The Rules Here

Connect, Follow & Subscribe:

LinkedIn

Youtube

Instagram

Facebook

TikTok

Keywords:

leadership, mindset, self-sabotage, confidence, decision-making, overcoming fear

What happens when you look at a billion-dollar industry, realise it's been stealing from the people doing all the work, and decide to burn the whole model down? Abdullah Abbas did exactly that.

He's the founder of Helpy a platform disrupting the Gulf services market with zero commission, a Netflix-style subscription model, and a culture that operates more like a family than a corporate machine. He started working at 16 on a market stall. Built his first business in Mayfair while at uni. Failed at a few. Kept going. And never once looked stressed doing it.

In this conversation, we got into what it actually looks like to lead without a rulebook. How you handle pressure when the database leaks. Why silence is sometimes the most powerful thing you can say. And the one question every entrepreneur should ask before taking advice from anyone.

Abdullah Abbas is the founder and CEO of Helpy a service marketplace platform operating across the Gulf region, built on a zero-commission model designed to put money back in the hands of the people actually doing the work. He's also a multi-sector entrepreneur who's built businesses across concierge services, hospitality, food and beverage, and tech. Originally from the UK, based in the Middle East.

Connect with Abdullah:

LinkedIn

Linktr.ee

Chapters

00:00 Introduction and Personal Background

01:30 The Concept of Helpy

08:53 The Role of a CEO and Entrepreneurial Life

13:02 Abdullah's Entrepreneurial Journey

17:47 Learning from Mistakes and Overcoming Negativity

27:38 Taking Control of Your Decisions

30:16 The Value of Advice and Wisdom

32:35 Navigating Pressure in Business

40:02 The Importance of Self-Reflection

46:10 Leadership and Active Listening

50:33 The Power of Silence and Change

55:00 Taking Action and Making an Impact

More on me:

Take the Pressure Pattern Check

For more information about me go to: chethirani.com

Get my Award Winning Bestselling book, Burn The Rules

Connect, Follow & Subscribe:

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Youtube

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Facebook

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Keywords

Entrepreneurship, Leadership, Business Growth, Middle East, Startup, Pressure Management, Business Advice, Personal Development

Most leaders are following a rulebook they never agreed to. One that says control is leadership, vulnerability is weakness, and success is a title on a business card. In this raw solo episode, Chet tears up that rulebook and shares the personal moments that forced him to see it for what it really was a trap.

From a health scare that stopped everything, to a redundancy he celebrated, to a 180-mile bike ride that broke him down and rebuilt him from the inside out Chet gets real about why the old rules of leadership are broken, the three specific rules that need burning, and what it actually looks like to lead from within.

If you’ve ever felt stuck, drained, or like you’re performing a version of leadership that doesn’t feel like you this is the episode to listen to.

[00:00] The rulebook nobody questioned — Chet lays out the unwritten rules most leaders follow without realising it
[02:21] The moment everything cracked — a health scare, a misdiagnosis, and the reckoning that followed
[03:30] The redundancy that changed everything — why Chet celebrated losing his job
[04:15] Old Rule #1: Control equals leadership — the micromanaging boss story and why trust is the real strategy
[05:30] Old Rule #2: Don’t show weakness — leading a restructuring while doubting himself behind closed doors
[07:00] Old Rule #3: Success is the title — the trap that catches the most ambitious people
[08:00] The 180-mile bike ride — where the 5 States of Optimisation were born
[09:45] Your move — three things to do today to start burning the rules
[11:30] Close — Chet’s challenge to you and how to go deeper

Key Takeaways:

The rulebook is invisible but powerful. Most leaders are operating from a set of inherited beliefs about what leadership should look like work harder, don’t show weakness, protect your position. These rules were never agreed to, but they run everything.

The old rules collapse under pressure. They hold up when things are going well. But when life hits a health scare, a redundancy, a moment of real crisis they offer nothing. That’s when leaders realise they’ve been performing, not leading.

Control isn’t leadership trust is. Micromanagement doesn’t build capable teams. It builds dependency. Real leadership means letting go of the reins and trusting people to deliver.

Vulnerability isn’t weakness it’s the foundation of trust. The strongest leaders are the ones who can say “I don’t have all the answers, but I’m working through this with you.”

Success isn’t the title it’s alignment. When what you do matches who you are, that’s sustainable performance. Everything else is a mask with a salary attached.

More on me:

Take the Pressure Pattern Check

For more information about me go to: chethirani.com

Get my Award Winning Bestselling book, Burn The Rules

Connect, Follow & Subscribe:

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In this engaging conversation, Ron Thurston shares his extensive journey in the retail industry, discussing his experiences with various brands and the evolution of his leadership style. He emphasizes the importance of frontline workers and the impact of technology, particularly AI, on customer experience. Ron also highlights the significance of networking and building relationships, as well as the lessons learned throughout his career. He reflects on his books, which aim to empower individuals in the retail sector and beyond, and encourages listeners to embrace their own potential and the value of their experiences.

Connect with Ron:

LinkedIn

RonThurston.com

Chapters

00:00 Introduction and Background

04:04 Ron Thurston's Retail Journey

06:48 The Impact of AI on Retail

09:24 Celebrating Frontline Workers

11:49 Navigating the Changing Job Market

14:20 The Role of Technology in Retail

17:05 Books and Their Impact

19:35 Optimizing Human Potential

22:18 Building Relationships in Retail

24:51 The Importance of Networking

27:26 Finding Identity and Confidence

30:39 Optimizing Human Potential Through In-Person Connections

33:41 The Evolution of Leadership Styles

36:49 Unlearning Self-Imposed Rules

39:22 Navigating Pressure Moments in Leadership

43:57 The Importance of Sharing Experiences

49:40 Making Decisions with Integrity

51:07 Engaging with Your Community

More on me:

Take the Pressure Pattern Check

For more information about me go to: chethirani.com

Get my Award Winning Bestselling book, Burn The Rules

Connect, Follow & Subscribe:

LinkedIn

Youtube

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Facebook

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Keywords

Retail, Leadership, Technology, AI, Frontline Workers, Networking, Personal Growth, Books, Human Potential, Customer Experience

Chet unpacks the real cost of avoidance in leadership and why the decision you delay becomes background noise that affects everything your energy, tone, speed, and trust.

You’ll understand:

• The four hidden costs of avoidance
• Why leaders delay decisions
• The difference between discomfort and danger
• How to remove noise instead of chasing perfect outcomes
• A clean structure for handling difficult conversations
• Why clarity doesn’t require guilt

If there’s something sitting in your head right now that you haven’t dealt with this episode will help you move.

Leadership doesn’t give you certainty.
It gives you responsibility.

More on me:

Take the Pressure Pattern Check

For more information about me go to: chethirani.com

Get my Award Winning Bestselling book, Burn The Rules

Connect, Follow & Subscribe:

LinkedIn

Youtube

Instagram

Facebook

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Keywords

Lead From Within, Leadership decisions ,Avoiding hard conversations, Leadership under pressure, Decision avoidance, Emotional intelligence in leadership, Setting boundaries at work, Handling difficult conversations, Leadership mindset, Remove decision fatigue, Pressure Pattern Check

Chet and Danial Kaabi explore the journey of entrepreneurship, focusing on the challenges and rewards of running Horizon Offshore Marine Services. Danial shares insights into the importance of partnerships, the pressures of being a CEO, and the necessity of maintaining a work-life balance. He emphasizes the role of physical fitness in managing stress and the significance of support systems in navigating the complexities of leadership. The discussion highlights the realities of startup life, the need for delusion and determination, and the impact of personal experiences on professional growth. In this conversation, Danial Kaabi shares his insights on leadership, emphasizing the importance of building trust and respect within teams. He discusses the significance of relationships in business, the need for vulnerability, and the power of honesty in communication. Danial reflects on his leadership style, shaped by his experiences and observations, and highlights the challenges of maintaining emotional balance as a leader. He encourages listeners to embrace their individuality in leadership and to be comfortable in uncomfortable situations, ultimately advocating for a more personal and authentic approach to management.

Connect with Danial:

LinkedIn

More on me:

Take the Pressure Pattern Check

For more information about me go to: chethirani.com

Get my Award Winning Bestselling book, Burn The Rules

Connect, Follow & Subscribe:

LinkedIn

Youtube

Instagram

Facebook

TikTok

Keywords:

CEO, entrepreneurship, leadership, family, offshore marine, business challenges, work-life balance, personal growth, startup journey, managing expectations, leadership, trust, relationships, vulnerability, honesty, emotional intelligence, business culture, management style, personal growth, CEO insights

Chet discusses the concept of 'noise' in leadership, emphasising that it is not workload that drains leaders but rather the internal state they operate from. He introduces a framework called the 'five states of optimisation' to help leaders diagnose their behaviour under pressure and offers practical strategies for resetting their state to lead more effectively. Chet encourages leaders to take control of their emotional temperature and to run a 'noise scan' to identify areas for improvement.

Takeaways

• Noise is the real drain, not workload.
• Your state sets your standard.

Chapters

00:00Understanding Noise in Leadership

04:16The Five States of Optimisation

07:09Practical Strategies for Resetting Your State

Take the Pressure Pattern Check

For more information about me go to: chethirani.com

Get my Award Winning Bestselling book, Burn The Rules

Connect, Follow & Subscribe:

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