Business Anchors

THE most important thing any marketer or business owner can do to drive revenue is…create an effective content ecosystem! Think of a content ecosystem like baking a delicious cake. If you have all of the right ingredients & combine & cook them in the correct way, you have a delicious cake. It’s the same with your content. If you have all the right content, distributed in the right places, in the right way, you’ll guide your customer through the perfect journey to becoming your customer. In this podcast, you’ll learn exactly how you can create your own content ecosystem (plus a real-life example of exactly how we do it).

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In these financially uncertain times, the ability to predict your revenue is more valuable than ever. Fortunately, we're here to help! You'll hear about five simple, actionable steps to help you generate predictable revenue for your business.

If you're interested in listening to the full episode this clip came from, check out 'E91: How To Start Generating Predictable Revenue Today'.

If you’re wondering what a creator-led business is, or if you're interested in how they are outperforming traditional business models, this episode is for you! In a world where influencers are influencing the masses, we're taking a deep dive into what it takes to run a successful creator-led business.

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With every major platform adapting to vertical content, Dan and Lloyd are going to discuss the key benefits of changing with the times. You’ll hear about the ways that platforms are rewarding content creators for embracing the change, and the startling data from only a month of Knowlton taking a vertical first approach. For more on the benefits of vertical video, check out ‘E106: How & Why Every Marketer Should Implement A Vertical Video First Approach (Backed By Data)’.

If you work in B2B Marketing or just want to learn more about how to use LinkedIn Ads to generated leads from senior decision makers, this is a must-listen. We recently generate a B2B contract worth £1 million for a client via a LinkedIn Ads campaign & we reveal everything we’ve learnt in this episode. Strap yourself in & get ready for a value-packed 40-minutes of LinkedIn insights & tips.

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One of the most difficult parts of producing great Marketing videos is getting inspiration & coming up with brilliant ideas in the first place! Well, in this clip you’ll find out exactly how we do it. If you’re interested in listening to the full episode this clip came from, check out ‘E84: Video Script Writing Secrets: How To Make Better Videos’. 

This IS NOT a preachy podcast about how terrible alcohol is & why you should give it up forever. We drink alcohol & enjoy it. But since the beginning of 2022, we started ‘having breaks’ from alcohol and it’s been a serious game-changer for us. If you’re looking to hear an honest insight into the benefits & drawbacks of ‘having breaks’ from alcohol, this is a must-listen.

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Understanding how to effectively use ‘empathy’ as a Marketing tool is vital if you’re looking to get the best results & stay ahead of your competitors (especially with the oncoming recession). Listen to this week’s Knowlton Nugget to find out how! If you’re interested in listening to the full episode that this clip came from, check out ‘E83: Paid Ads Are Dying (Everything you need to know)!’. 

If you’re not putting a lot of attention into attracting & retaining long-term clients, you are missing out BIG time! It can cost 5 X more to attract a new customer than it does to retain an existing one AND increasing customer retention rates by 5% increases profits by 25% - 95% (according to research done by Frederick Reichheld of Bain & Company). In this podcast, you’ll learn the specific steps we take to do exactly what this podcast says on the tin + lots of examples including a £200K case study from a client that has been with us for 5 years.

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2 years ago we started our podcast (Business Anchors) as an experiment. Today, almost all of our new customers mention Business Anchors. If you want to hear more podcasting tips we've learnt along the way, go & listen to ‘E82: How To Start A Podcast Your Audience Will LOVE’. 

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