Business and Management

By Marchell Ludy

Welcome to the Business and Management Podcast, where we discuss best practices to help professionals, and entrepreneurs achieve success as they defined it. This podcast is essentially responding to t... more

· Business

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Business and Management:

How many episodes does Business and Management have?

The podcast currently has 65 episodes available.

Business and Management episodes:

June 03, 2023 CEO LEADERSHIP LESSONS - from Chip Bergh the CEO of Levi's and former P&G Grooming President - 035
To learn more, visit https://www.marchellludy.com/
In this inspiring episode of the Business and Management Podcast, join host Marchell Ludy as he shares the remarkable CEO leadership lessons from Chip Bergh, the current CEO of Levi's and former Procter & Gamble President for the Grooming Business Unit.
Marchell recounts his personal experience with Chip Bergh during a challenging time and how the CEO's actions left a lasting impact. From the importance of putting your team's needs first to leading from the front lines, these valuable leadership principles are applicable in both military and business contexts.
Discover the significance of urgency, decision-making, and having a backup plan to thrive as a leader. Tune in to gain invaluable insights from this exceptional leader.
Don't forget to subscribe to the podcast for more episodes on business success and leadership excellence.
Follow Chip Bergh via his LinkedIn profile below
https://www.linkedin.com/in/chipbergh/
...more
8min
May 27, 2023 HOW TO DEFEND AGAINST COMPETITIVE ATTACK - Developing Defense Strategy for a Brand - 034
To learn more, visit https://www.marchellludy.com/
What to do if your brand is being attacked by strong competitors? Are we going to just sit back and watch, while your competitors are converting your users away, making you lose your market share, revenue, and profits?
Absolutely not! However, responding to competitive attacks requires us to stay calm and not be emotionally reactive. We need to think through the best defense strategy. In this episode, we will talk about the key principles of developing a defense strategy against a competitor's attack, such as right-sizing the response, protecting current loyal users, and counter-attacking the competitor's source of funding.
Links
Spotify: https://open.spotify.com/show/4H13OG15r5HGRjArb7grdy?si=f0aa625400c2490c
Facebook: https://www.facebook.com/marchellludypodcast/
Instagram: https://www.instagram.com/marchellludy/
Twitter: https://twitter.com/marchellludy
TikTok: https://www.tiktok.com/@marchellludy
Apple Podcast: https://podcasts.apple.com/us/podcast/business-and-management/id1660518087
Disclaimers
The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com

May you extract the most benefits from this podcast. All the best!
...more
6min
May 20, 2023 IDEA BANK for INNOVATION - Developing Innovation Master Planning for Long-Term Brand Building - 033
To learn more, visit https://www.marchellludy.com/
Brand building is not something we do in a month or even a few years. It takes consistency of effort and long-term thinking beyond the day-to-day urgency. Therefore, solid Innovation Master Planning is the secret of a successful brand, that is able to launch impactful innovation again and again to the marketplace over many years and decades. This is the kind of brand that is able to sustain a consistent effort of launching meaningful innovation for its consumers. We will also talk about the key principles of how to develop an Innovation Master Plan so that you will never run out of ideas on how to launch new innovations to grow your business consistently.
Links
Spotify: https://open.spotify.com/show/4H13OG15r5HGRjArb7grdy?si=f0aa625400c2490c
Facebook: https://www.facebook.com/marchellludypodcast/
Instagram: https://www.instagram.com/marchellludy/
Twitter: https://twitter.com/marchellludy
TikTok: https://www.tiktok.com/@marchellludy
Apple Podcast: https://podcasts.apple.com/us/podcast/business-and-management/id1660518087
Disclaimers
The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com
May you extract the most benefits from this podcast. All the best!
...more
6min
May 13, 2023 WHY BUSINESS PLANNING - Integrated Business Planning - 032
To learn more, visit https://www.marchellludy.com/
In this episode, we will talk about the importance of the Integrated Business Planning process. One of the benefits is that Sales Planning and Operational Planning are in sync with one another. Without a solid Business Planning process, there will be a lot of problems - for example; the supply of products is not enough to meet the Sales Plan, and the produced inventory is too much compared to the sales target. Or the factory is making the wrong kind of products - not the products needed by the customers. We will also talk about how to build and implement the Business Planning process in your respective company and business.
Links
Spotify: https://open.spotify.com/show/4H13OG15r5HGRjArb7grdy?si=f0aa625400c2490c
Facebook: https://www.facebook.com/marchellludypodcast/
Instagram: https://www.instagram.com/marchellludy/
Twitter: https://twitter.com/marchellludy
TikTok: https://www.tiktok.com/@marchellludy
Apple Podcast: https://podcasts.apple.com/us/podcast/business-and-management/id1660518087
Disclaimers
The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com
May you extract the most benefits from this podcast. All the best!
...more
6min
May 06, 2023 HOW TO SET THE RIGHT PRICING - Pricing Strategy for a Brand - 031
To learn more, visit https://www.marchellludy.com/
One of the biggest questions to answer for business professionals is how to set the right pricing for the brand and its product lineups. Overprice will drive the consumers away to competitors. On the other hand, setting the price too low will hurt our revenue and profit. Pricing decisions should not be driven only by cost and profit numbers only. Pricing should be set based on the overall brand strategy and business model. Pricing decisions should be strategically based on what kind of consumers we want to target and how we want to position the brand. Therefore, in this episode, we will discuss some key principles on how to set the right pricing for the brand.
Links
Spotify: https://open.spotify.com/show/4H13OG15r5HGRjArb7grdy?si=f0aa625400c2490c
Facebook: https://www.facebook.com/marchellludypodcast/
Instagram: https://www.instagram.com/marchellludy/
Twitter: https://twitter.com/marchellludy
TikTok: https://www.tiktok.com/@marchellludy
Apple Podcast: https://podcasts.apple.com/us/podcast/business-and-management/id1660518087
Disclaimers
The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com
May you extract the most benefits from this podcast. All the best!
...more
6min
April 29, 2023 TOP TALENTS - How to become Top Talents in your company - for Personal and Career Growth - 030
To learn more, visit https://www.marchellludy.com/
Becoming a Top Talent in a company sounds so cool. But do you know what it takes to be identified as the Top Talent in your organization?
In this episode, we will talk about How to become Top Talents, a subset of employees that are identified as the top development candidate. They are prepared to be the Future Leaders of the company. The next Vice President, President, and even the future CEO. They are typically getting the most strategic projects, more crucible roles, and opportunities to get exposure and visibility to the higher management. As in any pyramid organization structure, typically, only a few percent of the employees are identified as Top Talents. While the Top Talents are going to get promoted to a higher level, the rest of the other employees typically stay where they are, move around on the same level, or find better opportunities elsewhere. Like it or not, that is the reality of the corporate world. We will talk about some of the key attributes of Top Talents so that you can immediately apply to yourselves to improve your capability and the chance to be identified as Top Talent in your company if you are interested in it.
Links
Spotify: https://open.spotify.com/show/4H13OG15r5HGRjArb7grdy?si=f0aa625400c2490c
Facebook: https://www.facebook.com/marchellludypodcast/
Instagram: https://www.instagram.com/marchellludy/
Twitter: https://twitter.com/marchellludy
TikTok: https://www.tiktok.com/@marchellludy
Apple Podcast: https://podcasts.apple.com/us/podcast/business-and-management/id1660518087
Disclaimers
The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com
May you extract the most benefits from this podcast. All the best!
...more
7min
April 22, 2023 INNOVATION PACE - Setting Speed Limit - How to Set the Right Rhythm for Innovation Programs - 029
To learn more, visit https://www.marchellludy.com/
Running innovation programs in a business is like running a marathon. We must pace ourselves! Sprinting too fast, we will lose our breath, draining our manpower. Jogging too slow, we will be falling behind competitors. In this episode, we will talk about how to set the right speed limit, so that the innovation pace can follow the right rhythm following the category we play and the consumers we serve. We will also talk about the key principles of how to set the right innovation tempo for the business, what to do, and what not to do in terms of innovation rhythm.
Links
Spotify: https://open.spotify.com/show/4H13OG15r5HGRjArb7grdy?si=f0aa625400c2490c
Facebook: https://www.facebook.com/marchellludypodcast/
Instagram: https://www.instagram.com/marchellludy/
Twitter: https://twitter.com/marchellludy
TikTok: https://www.tiktok.com/@marchellludy
Apple Podcast: https://podcasts.apple.com/us/podcast/business-and-management/id1660518087
Disclaimers
The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com
May you extract the most benefits from this podcast. All the best!
...more
6min
April 15, 2023 HOW TO LAUNCH BRAND RESTAGE - Reinventing Existing Brands - 028
To learn more, visit https://www.marchellludy.com/
This episode discusses the key principles of how to reinvent existing brands. There are many reasons why we want to do a Brand Restage of our current brands. such as the arrival of new technology to upgrade, refreshing outdated packaging designs, and competitive actions.
Brand restage can be done in several ways, such as packaging design changes, product formula upgrades, a new positioning, or a combination of those options. We will discuss what needs to be considered when launching a brand restage, to make sure that we do not alienate existing users, while we keep adding more new users.
Links
Spotify: https://open.spotify.com/show/4H13OG15r5HGRjArb7grdy?si=f0aa625400c2490c
Facebook: https://www.facebook.com/marchellludypodcast/
Instagram: https://www.instagram.com/marchellludy/
Twitter: https://twitter.com/marchellludy
TikTok: https://www.tiktok.com/@marchellludy
Apple Podcast: https://podcasts.apple.com/us/podcast/business-and-management/id1660518087
Disclaimers
The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com
...more
5min
April 08, 2023 COURAGEOUS LEADERSHIP - Behaving Like Courageous Leaders for Personal and Career Growth - 027
To learn more, visit https://www.marchellludy.com/
This episode talks about Courageous Leadership, why we need to be Courageous Leaders, and how to be more Courageous Leaders in a working environment for our career and personal growth.
For a business to win in the tough competitive market, each team member, from every level, must lead. Sometimes this means leading a team, project, or organization; other times it means taking the initiative to get things done. It even means following and supporting others when they are better positioned to lead.
We will discuss five examples of behaviors of Courageous Leaders, that we can apply to our personal and professional lives.
In the end, by behaving like Courageous Leaders, we can lead our organization more effectively.
Links
Spotify: https://open.spotify.com/show/4H13OG15r5HGRjArb7grdy?si=f0aa625400c2490c
Facebook: https://www.facebook.com/marchellludypodcast/
Instagram: https://www.instagram.com/marchellludy/
Twitter: https://twitter.com/marchellludy
TikTok: https://www.tiktok.com/@marchellludy
Apple Podcast: https://podcasts.apple.com/us/podcast/business-and-management/id1660518087
Disclaimers
The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com
May you extract the most benefits from this podcast. All the best!
...more
5min
April 01, 2023 COOKING INNOVATIONS - How to Launch Brand Innovation Programs - 026
To learn more, visit https://www.marchellludy.com/
How to bring your great business ideas into reality? How do we turn Vision into real-life Innovation?
This episode discusses launching innovations, similar to cooking that special meal. It takes a lot of ingredients and people to work together to come up with delicious food that delights consumers.
So, the same is true, “it takes a village to launch an innovation.” We will need people from different specialties and functions, to make it work. For example, Research and Development, Marketing, Sales, Supply Chain, and Finance, to name the core functions.
Then, we will also talk about how to select the best ideas for the product launch. The principle here is to start small, test the best ideas, and only launch the most promising ideas massively.
Lastly, we will deep dive into the nitty gritty details of turning the ideas into reality and how to transform business Vision into Execution by chartering a Project Team.
Then, we can enjoy the fruits of our labors, witnessing how the innovation delights the consumers and how the numbers are increasing in terms of Revenue and Profit on the Balance Sheet.
Links
Spotify: https://open.spotify.com/show/4H13OG15r5HGRjArb7grdy?si=f0aa625400c2490c
Facebook: https://www.facebook.com/marchellludypodcast/
Instagram: https://www.instagram.com/marchellludy/
Twitter: https://twitter.com/marchellludy
TikTok: https://www.tiktok.com/@marchellludy
Apple Podcast: https://podcasts.apple.com/us/podcast/business-and-management/id1660518087
Disclaimers
The Business and Management Podcast is for general informational purposes only. All of the content is based on my point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com
May you extract the most benefits from this podcast. All the best!
...more
4min

FAQs about Business and Management:

How many episodes does Business and Management have?

The podcast currently has 65 episodes available.