To learn more, visit https://www.marchellludy.com/ 

This episode talks about how to fight inflation and other external headwinds, to make our business remains profitable. Cost of Goods Sold (COGS) is directly impacting the profit and the balance sheet of a business. Therefore, it is imperative to have robust Cost Saving and Cost Control programs in a business, to protect the profitability against inflation caused by oil price increases and commodities price increases. The key is to develop sustainable and ongoing Cost Saving Programs that will offset any commodities price increases. We will talk about examples of Cost Saving ideas, how to prioritize those ideas for execution, and how to establish Cost Saving Projects to bring those ideas into reality, hence immediately improving the Balance Sheet of the business.  

Disclaimers 

The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com 

May you extract the most benefits from this podcast. All the best!  

#hustle #work #grind #grit #podcast #business #management #businessowner #coach #coaching #businesscoach #businesscoaching #career #careercoach #careerguidance #careeradvice #leadership #leading #lead #marketing #advertising #advertisement #consumer #behaviour #ads #branding #brand #business #management #brandbuilding #brandmanagement #brandmanager #creativeagency #marketingdigital #marketingtips #marketingstrategy #online #onlinemarketing #hustle #culture #budaya #workplace #corporateculture #cultureshock #supplychain #inventory #cash #customerservice #customer #consumer #trade #cost #profit #revenue #profitandloss #entrepreneur #entrepreneurship #innovation #consulting #mentorship #logistics #finance #multinational #corporateculture #education #management #masterclass #mba #freemba #supplychain #media #digitalmarketing #onlinemarketing #socialmedia

To learn more, visit https://www.marchellludy.com/ 

This episode talks about (1) where to spend the marketing budget money and (2) how much to spend on each of the platforms. Marketing Media Mix Choices have always been puzzling marketers, especially as the media landscape keeps on changing with so many options such as National TV, Social Media platforms, Print Magazines, Outdoor Billboards, Radio, and so many others. Therefore, understanding the principles of (1) not spreading ourselves too thin to ensure sufficiency of awareness generation in each platform, as well as (2) Cascading Choices prioritization, are extremely crucial to allocate the Marketing Media Money properly to achieve the best ROI (Return on Investment) for the Marketing Money.  

Disclaimers 

The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com 

May you extract the most benefits from this podcast. All the best!  

#hustle #work #grind #grit #podcast #business #management #businessowner #coach #coaching #businesscoach #businesscoaching #career #careercoach #careerguidance #careeradvice #leadership #leading #lead #marketing #advertising #advertisement #consumer #behaviour #ads #branding #brand #business #management #brandbuilding #brandmanagement #brandmanager #creativeagency #marketingdigital #marketingtips #marketingstrategy #online #onlinemarketing #hustle #culture #budaya #workplace #corporateculture #cultureshock #supplychain #inventory #cash #customerservice #customer #consumer #trade #cost #profit #revenue #profitandloss #entrepreneur #entrepreneurship #innovation #consulting #mentorship #logistics #finance #multinational #corporateculture #education #management #masterclass #mba #freemba #supplychain #media #digitalmarketing #onlinemarketing #socialmedia

To learn more, visit https://www.marchellludy.com/ 

This episode talks about preserving the Cash Flow in the business by smartly managing the inventory. Because the inventory level is directly impacting the Cash Flow. Too much inventory means too much cash being locked in the form of products, limiting the business' ability to pay for overhead costs, such as salaries, as well as capital expenditures, such as buying new machines. We will talk about two methods of managing inventory to preserve the cash, which are (1) Product Segmentation and (2) Safety Stocks settings. By understanding whether the product segmentation is strategic or non-strategic, we can apply the right inventory strategy that best serves the business.  

Disclaimers 

The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com 

May you extract the most benefits from this podcast. All the best!  

#hustle #work #grind #grit #podcast #business #management #businessowner #coach #coaching #businesscoach #businesscoaching #career #careercoach #careerguidance #careeradvice #leadership #leading #lead #marketing #advertising #advertisement #consumer #behaviour #ads #branding #brand #business #management #brandbuilding #brandmanagement #brandmanager #creativeagency #marketingdigital #marketingtips #marketingstrategy #online #onlinemarketing #hustle #culture #budaya #workplace #corporateculture #cultureshock #supplychain #inventory #cash #customerservice #customer #consumer #trade #cost #profit #revenue #profitandloss #entrepreneur #entrepreneurship #innovation #consulting #mentorship #logistics #finance #multinational #corporateculture #education #management #masterclass #mba #freemba #supplychain #media #digitalmarketing #onlinemarketing #socialmedia

To learn more, visit https://www.marchellludy.com/ 

This episode discusses the key principles to generate creative marketing ideas to support sustainable business growth. Based on the learning, it is important to balance data-crunching activities with getting inspiration by simply talking to the consumers, at their homes, at the stores, and while they are using the products. It is critical to differentiate and not to imitate when entering a category in which strong competitors are already in place. It may be good to be better, but it is always better to be different. These principles should guide business owners and marketers on how to build great marketing campaigns for their businesses.  

Disclaimers 

The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com 

May you extract the most benefits from this podcast. All the best!  

#hustle #work #grind #grit #podcast #business #management #businessowner #coach #coaching #businesscoach #businesscoaching #career #careercoach #careerguidance #careeradvice #leadership #leading #lead #marketing #advertising #advertisement #consumer #behaviour #ads #branding #brand #business #management #brandbuilding #brandmanagement #brandmanager #creativeagency #marketingdigital #marketingtips #marketingstrategy #online #onlinemarketing #hustle #culture #budaya #workplace #corporateculture #cultureshock #supplychain #inventory #cash #customerservice #customer #consumer #trade #cost #profit #revenue #profitandloss #entrepreneur #entrepreneurship #innovation #consulting #mentorship #logistics #finance #multinational #corporateculture #education #management #masterclass #mba #freemba #supplychain #media #digitalmarketing #onlinemarketing #socialmedia

To learn more, visit https://www.marchellludy.com/ 

This episode talks about Visible Leadership, why we need to be Visible Leaders, and how to be more Visible Leaders in a working environment for our career and personal growth. We will take examples of famous leaders in history, such as Julius Caesar, Alexander the Great, and Napoleon, and learn the importance of being a visible leader during battles. Next, we will talk about the psychological barriers for us to be visible leaders and what can we do to overcome them.  

Disclaimers 

The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com 

May you extract the most benefits from this podcast. All the best!  

#hustle #work #grind #grit #podcast #business #management #businessowner #coach #coaching #businesscoach #businesscoaching #career #careercoach #careerguidance #careeradvice #leadership #leading #lead #marketing #advertising #advertisement #consumer #behaviour #ads #branding #brand #business #management #brandbuilding #brandmanagement #brandmanager #creativeagency #marketingdigital #marketingtips #marketingstrategy #online #onlinemarketing #hustle #culture #budaya #workplace #corporateculture #cultureshock #supplychain #inventory #cash #customerservice #customer #consumer #trade #cost #profit #revenue #profitandloss #entrepreneur #entrepreneurship #innovation #consulting #mentorship #logistics #finance #multinational #corporateculture #education #management #masterclass #mba #freemba #supplychain #media #digitalmarketing #onlinemarketing #socialmedia

To learn more, visit https://www.marchellludy.com/ 

In this episode, we will talk about Project Management's Triple Constraints, which are Scope, Time, and Resources. We will discuss in detail how one component influences the others, and how to balance those triple constraints so that the project can be successfully done. More importantly, we will discuss how to manage clients' unrealistic expectations, by prioritizing the most important component - may it be scope, time, or resources.  

Disclaimers 

The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com 

May you extract the most benefits from this podcast. All the best!  

#podcast #podcastindonesia #indonesianpodcast #indonesia #indonesian #business #management #businessowner #businesscoach #businesscoaching #career #careercoach #careerguidance #careeradvice #leadership #leading #lead #marketing #advertising #advertisement #consumer #behaviour #ads #branding #brand #business #management #brandbuilding #brandmanagement #brandmanager #creativeagency #marketingdigital #marketingtips #marketingstrategy #online #onlinemarketing #hustle #culture #budaya #workplace #corporateculture #cultureshock #supplychain #inventory #cash #customerservice #customer #consumer #trade #cost #profit #revenue #profitandloss #entrepreneur #entrepreneurship #innovation #consulting #mentorship #logistics #finance #multinational #corporateculture

To learn more, visit https://www.marchellludy.com/ 

In this episode, we will talk about the importance of being Politically Savvy in the office. To be politically intelligent does not mean being manipulative to achieve your personal interest at all costs. It means the ability to assess the situation and then build strong relationships with the most powerful people, which can help you achieve your organization's goal, as well as helping to propel your career forward. One specific example is by developing a strong and sincere relationship with the CEO's Secretary, the most informally powerful person in the office. By being Politically Savvy, you will become a more effective influencer in your organization.  

Disclaimers 

The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com 

May you extract the most benefits from this podcast. All the best!  

#podcast #podcastindonesia #indonesianpodcast #indonesia #indonesian #business #management #businessowner #businesscoach #businesscoaching #career #careercoach #careerguidance #careeradvice #leadership #leading #lead #marketing #advertising #advertisement #consumer #behaviour #ads #branding #brand #business #management #brandbuilding #brandmanagement #brandmanager #creativeagency #marketingdigital #marketingtips #marketingstrategy #online #onlinemarketing #hustle #culture #budaya #workplace #corporateculture #cultureshock #supplychain #inventory #cash #customerservice #customer #consumer #trade #cost #profit #revenue #profitandloss #entrepreneur #entrepreneurship #innovation #consulting #mentorship #logistics #finance #multinational #corporateculture

To learn more, visit https://www.marchellludy.com/ 

This episode discusses why you need to build the brand, versus just selling products. Otherwise, your products will soon become just a mere commodity. Because a brand is a product with a soul. We will talk about the characteristics of a strong brand, such as being Decisive, Distinct, and Desirable. An example of how to build a strong brand with unique characteristics will be given.  

Disclaimers 

The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com 

May you extract the most benefits from this podcast. All the best!  

#podcast #podcastindonesia #indonesianpodcast #indonesia #indonesian #business #management #businessowner #businesscoach #businesscoaching #career #careercoach #careerguidance #careeradvice #leadership #leading #lead #marketing #advertising #advertisement #consumer #behaviour #ads #branding #brand #business #management #brandbuilding #brandmanagement #brandmanager #creativeagency #marketingdigital #marketingtips #marketingstrategy #online #onlinemarketing #hustle #culture #budaya #workplace #corporateculture #cultureshock #supplychain #inventory #cash #customerservice #customer #consumer #trade #cost #profit #revenue #profitandloss #entrepreneur #entrepreneurship #innovation #consulting #mentorship #logistics #finance #multinational #corporateculture

To learn more, visit https://www.marchellludy.com/ 

This episode will dive deep into Volume Forecasting. We will discuss in depth the components of Volume Forecasting, which are Awareness, Trial, and Repeat. An example of calculation will be given to apply the concept. 

The Volume Forecasting case study discussed in this podcast is as follows: 

- Target Population: 100 million people 

- Awareness Level: 10% or 10 million people 

- Trial Rate: 50% of those who are aware or 5 million people 

- Trial Consumption: 1 unit x 5 million people = 5 million units 

- Repeat Rate: 20% of those who tried or 1 million people 

- Repeat Consumption: 1 unit x 2 times buying/year x 1 million people = 2 million units per year 

- Total Sales Volume Forecast = Trial Consumption + Repeat Consumption = 5 million + 2 million = 7 million units per year  

Disclaimers 

The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com 

May you extract the most benefits from this podcast. All the best!  

#podcast #podcastindonesia #indonesianpodcast #indonesia #indonesian #business #management #businessowner #businesscoach #businesscoaching #career #careercoach #careerguidance #careeradvice #leadership #leading #lead #marketing #advertising #advertisement #consumer #behaviour #ads #branding #brand #business #management #brandbuilding #brandmanagement #brandmanager #creativeagency #marketingdigital #marketingtips #marketingstrategy #online #onlinemarketing #hustle #culture #budaya #workplace #corporateculture #cultureshock #supplychain #inventory #cash #customerservice #customer #consumer #trade #cost #profit #revenue #profitandloss #entrepreneur #entrepreneurship #innovation #consulting #mentorship #logistics #finance #multinational #corporateculture

To learn more, visit https://www.marchellludy.com/ 

This episode introduces the main strategies to increase the Sales volume of your business and company. We will deep dive into the Penetration Strategy, mostly suited for new brands entering the market, focusing on gaining new consumers. And then the Consumption Strategy, on how to make your existing loyal customers consume more of your products. Examples are given for each strategy, so you can immediately apply the concept to your business.