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Welcome back to the Bulletproof Studios podcast, today's episode is the final one of 2025 so we are taking some time to look back on the lessons we've learned from running our business this year.

We talk about the learning curves, the rollercoaster of emotions that comes with running a business and start to touch on what our plans are for 2026. Our next episode we'll go deeper into this and how we're setting our goals for the next year.

Thanks to everyone who has listened to the podcast so far this year, we're really excited to continue delivering more content, more guests and more insight into what it's like to run a business as husband and wife in 2026! See you then!

In today's episode we're going into one of the most frequently asked questions at our studio: "How do I make money from my podcast?"

So with a new year round the corner and many people adding "start a podcast" to their 2026 goals, we thought it was time for us to break down the different ways you can monetise your podcast effectively.

From sponsorships and advertising to leveraging viewership and creating lead magnets, we cover all the strategies that can help you see a return on your investment.

As always, thanks for listening and if you have any questions or any things we didn't mention that have worked for you - leave them in the comments below!

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This week we had the fantastic Chris Burns, aka, Storyteller Chris, sharing his journey on the podcast talking all about his journey into the marketing and copywriting world.

In our eyes Chris is the GOAT of all things copywriting and in this episode you'll hear about his transition from hospitality, to personal training to becoming a key player in the copywriting space.

He talks all about the importance of storytelling in marketing, shares valuable strategies for creating engaging content, and provides insights into how businesses and personal brands can connect with their audiences through their content.

We absolutely loved sitting down with Chris and this two hour episode just scratched the surface so we know he'll be back for part two (and part three).

So enjoy and take away some fantastic tips from Chris that we know will help you in your content and copywriting creation!

Connect with Chris on Instagram: https://www.instagram.com/storyseller_chris/

Download Chris' 5 Instant Email Upgrades: https://savage-scholar.kit.com/7887641af1?fbclid=PAQ0xDSwK3c-hleHRuA2FlbQIxMAABp_Wq4c7qsimblBTqTLsEk_Z7C06yRRS5G6LXy5aa0PUkDFdhN8hKF8bcfr4e_aem_GL66-QxKr1pgC_VX7TjvgQ&utm_source=ig&utm_medium=social&utm_content=link_in_bio

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Download the FREE Content Bucket Guide to help you plan your content:

https://bulletproofstudios.co/content-bucket-guide

In this episode, we break down the five content buckets we use to plan, post, and stay consistent without guessing what to post every day.

We cover what each bucket is for, real examples across different industries, and how to combine them into a simple monthly plan.

If you create content for a business, personal brand, or product, this episode will give you a clear structure you can reuse every month without wasting time or overthinking every post.

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Want to work with us? https://bulletproofstudios.co/enquiry

In this episode of the Bulletproof Studios podcast, we talk all about repurposing content and how to make your life a whole lot easier.

From taking one podcast recording and turning it into social media clips, email content, blog posts, and content across multiple marketing platforms, to tightening your core message and adjusting how you say things so it actually connects with your audience.

We share the tips we use, plus advice to help you grow your content audience and build your next content plan, without trying to reinvent the wheel every single time.

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Want to work with us? https://bulletproofstudios.co/enquiry

Apply for a FREE testimonial shoot with Bulletproof Studios:

https://bulletproofstudios.co/free-testimonial

This week we’re talking all things testimonials and reviews – why you don’t have enough of them, why the ones you do might not be the best, and how to turn your clients’ results into one of the strongest sales tools in your business.

We break down the different types of testimonials (written, photo and video), where each one works best, and why video still stands out in a world of fake Amazon reviews, Canva quote graphics and heavily edited before-and-afters.

We also get into the practical side: what questions to ask, how to make “normal people” not freeze on camera, how to incentivise reviews without sounding desperate, and how to automate the whole process so you’re not chasing feedback manually.

You’ll hear real examples from our own business and clients – from local companies with 20 years of trading and barely any reviews, to businesses using simple email and CRM automations to build social proof on autopilot.

We also share ideas on how to repurpose one good testimonial into website content, social content, email campaigns and even ad creatives.If you know your product or service is good but your social proof doesn’t reflect it, this episode will help you fix that and start letting your customers do more of the selling for you.

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This week we’re talking all things personal branding, what it actually is, what it’s not, and why most people get it completely wrong and overthink it.

A personal brand isn’t about becoming an influencer or chasing views. It’s about what people associate you with: your values, your actions, your results, and the stories you’ve actually lived.

We talk about how niche content often gets fewer views but higher conversions, and why lower vanity metrics can still build a stronger business.

We also talk about the temptation to do whatever gets attention, how to stay focused on the right audience, and how to keep showing up even when your content underperforms.

If you’re a business owner wanting to build trust, authority, and a brand that aligns with who you are, we hope this episode gives you the clarity and direction to do it properly.

As always, if you’ve got questions or want us to expand on anything, drop them below or send us a message.

And if you’ve already started building your personal brand, we’d love to hear what’s been working for you.

Follow us on Instagram - www.instagram.com/bulletproofstudios__Want to work with us? https://bulletproofstudios.co/enquiry