Today's guest is Desiree Verdejo. She left her career as an attorney and is now the founder of Hyper Skin. As a Black woman with acne-prone skin that’s subject to dark spots and hyperpigmentation, Desiree Verdejo never saw people who looked like her in the skincare space. That’s why she set out to create a simple, results-oriented, multicultural skincare brand that celebrates and offers products for everyone’s skin in its various stages.
Even though hyperpigmentation is a $5 billion industry, Desiree said there were previously no products on the market that were thoughtfully formulated to treat this common skincare concern. Educated as a lawyer, Desiree pivoted careers to operate her own boutique, Vivrant Beauty, in Harlem from 2015 to 2018. She was surrounded by a plethora of brands, but few could remedy her hyperpigmentation.
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That’s when she had a “light bulb” moment and decided to create Hyper Skin, which launched in 2019.
Connect w/ Hyper Skin
Website - www.hyperskin.com
Instagram - https://www.instagram.com/hyperskin/
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The episode is sponsored by: thebeautycpa.com