If you’ve ever been in a client-facing position it’s pretty easy to differentiate between a good client relationship and a not-so-good one. Good client relationships make you feel like a true partner to your client. They trust and listen to you, and you feel good about the work you do for them. As a result, your relationship builds and expands into bigger and better things, either through longevity, additional projects or business, or the biggest compliment—referrals to other clients. But building a strong relationship goes beyond delivering on what your contract says, although that’s of course crucial. In this podcast Mark and John give you some tips to help you wow your clients every day and further boost your reputation as a strong partner.

Clients are generally the lifeline of any business. It should come as no surprise that a significant source of stress for any business owner are bad clients. What does a bad client look like? Most business owners probably can picture them vividly after having dealt with a few of them. They are the ones who have high demands, only to come up short when it’s time to pay the invoice. Some of them might come up with excuses as to why they deserve more than what was initially agreed upon. What are those red flags though? And if you miss these warnings, how should you deal with difficult customers? In this podcast, Mark and John offer insights on how to deal with difficult clients.

Still trying to be everything to everyone?  A broad business that appeals to as many customers as possible sounds fantastic on the surface.  That is until you realise that you’ll be competing with endless pre-established companies, all of which have greater brand awareness than you.  Being broad, or generalised means you have a harder time standing out among a sea of similar organisations. At the same time, you’ll find yourself struggling for presence.  So, how do you survive as a small fish in a big pond?  Simple. All you need to do is find your niche market.  In this episode, Mark and John show you how niche market saves you money, improves your marketing return on investment, and elevates your chances of earning recognition as a truly unique brand.

Still trying to be everything to everyone?  A broad business that appeals to as many customers as possible sounds fantastic on the surface.  That is until you realise that you’ll be competing with endless pre-established companies, all of which have greater brand awareness than you.  Being broad, or generalised means you have a harder time standing out among a sea of similar organisations. At the same time, you’ll find yourself struggling for presence.  So, how do you survive as a small fish in a big pond?  Simple. All you need to do is find your niche market.  In this episode, Mark and John show you how niche market saves you money, improves your marketing return on investment, and elevates your chances of earning recognition as a truly unique brand.

Still trying to be everything to everyone?  A broad business that appeals to as many customers as possible sounds fantastic on the surface.  That is until you realise that you’ll be competing with endless pre-established companies, all of which have greater brand awareness than you.  Being broad, or generalised means you have a harder time standing out among a sea of similar organisations. At the same time, you’ll find yourself struggling for presence.  So, how do you survive as a small fish in a big pond?  Simple. All you need to do is find your niche market.  In this episode, Mark and John show you how niche market saves you money, improves your marketing return on investment, and elevates your chances of earning recognition as a truly unique brand.

Still trying to be everything to everyone? A broad business that appeals to as many customers as possible sounds fantastic on the surface. That is until you realise that you’ll be competing with endless pre-established companies, all of which have greater brand awareness than you. Being broad, or generalised means you have a harder time standing out among a sea of similar organisations. At the same time, you’ll find yourself struggling for presence. So, how do you survive as a small fish in a big pond? Simple. All you need to do is find your niche market. In this episode, Mark and John show you how niche market saves you money, improves your marketing return on investment, and elevates your chances of earning recognition as a truly unique brand.

And here - Getting your company’s culture right is as important as nailing your business strategy. 

Every company has its own unique culture, it’s just that many don’t know what it is.

A strong, positive company culture creates a great place to work with loyal and productive staff supporting your business growth.

How do you start building a positive company culture?

In this podcast, we shall guide you through steps for building one. Whether you are a start-up or a big company, this episode will help you connect the dots and help you in shaping your company culture.

When it comes to connecting with customers, one of the biggest challenges companies face is understanding who they are and how that defines the way they buy.

Unsurprisingly, different generations think and behave differently.

In generational marketing, customers are segmented and targeted by generation, determined by the year they were born. Currently, we have four main generations: baby boomers, generation X (Gen X), generation Y (millennials), and generation Z (Gen Z). Each generation has its own set of beliefs, preferences, and shared experiences, which influence the way they think and act. 

In this podcast, we’ll examine the best marketing strategies for targeting different generational demographics. 

Enjoy!

In our increasingly interconnected, online world, a natural and gradual shift in the sales space from traditional methods to digital selling had already been occurring. However, the pandemic accelerated this shift and made it inevitable for businesses to adopt these practices sooner rather than later. If you or your sales team previously practiced more traditional, in-person sales methods, the shift to digital selling may have happened haphazardly in a reaction to current events.

As the world continues to settle into the new normal and the sales methods of the past fall to the wayside, it is important to fully understand the potential of digital selling and why to leverage it in your business. In this episode, Mark and John discuss digital selling and their favourite tools and tips.

In this podcast we tackle a different subject - neurodiversity.

“Neurodiversity is the idea that neurological differences like autism and ADHD are the result of normal, natural variation in the human genome.”

More than ever, we need new perspectives, different ideas and broader ways of thinking to solve the big problems of our time.

This is where a neurodiverse workforce can really benefit a business. Many businesses have caught on to the benefits of inclusion, but there are still lots of opportunities for thinking bigger and embracing different ways of thinking.

In this episode, Mark and John discuss how we can celebrate the strengths that diversity can bring but how we must also be proactive in our support.