Video marketing has become one of your most essential marketing tools to date, regardless of your B2B niche or industry. Cisco reported that by 2022, online videos would make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. 

If your mission is to sell successfully to other businesses then listen to Mark and John’s mind-blowing B2B video marketing tips you can use to increase sales.

Did you know that companies that take on a structured approach towards conversion optimisation are twice as likely to see a large increase in sales?

Conversion Rate Optimisation is a necessary part of delivering better customer journeys. In this episode, Mark and John share the best website conversion practices they have picked up over their career.

It’s go time! Your marketing campaigns have paid off and you’ve been inundated with fresh leads to hopefully turn into sales. That last part hinges on your ability to strategically and effectively follow up on those leads without letting any fall by the wayside or scare them off by coming on too strongly. 

According to research, 80% of sales leads require five follow-ups after the initial contact, but only 8% of salespeople actually follow up this many times. 

In this episode, Mark and John discuss lead follow best practices to help you close more deals in less time.

Whatever the social network, there’s a right way and wrong way to use it, especially if your focus is on growing your business or career.

Understanding the etiquette and best practices will make you more successful using the platform to build your brand, attract new clients, and become less fearful of making a mistake or damaging your professional reputation.

In this episode, Mark and John talk about the do’s and don’ts of LinkedIn and how you can make the most of the social media channel.

The pandemic accelerated existing trends and forced the adoption of new ways of working. Organisations must reimagine their work and the role of offices in creating safe, productive, and enjoyable jobs and lives for employees.

In this podcast, John (Hybrid Anchor) and Mark (Marketing Mavens) discuss the future of the workplace post-covid.

Your potential to manage time determines your success or failure. The better you manage your time, the more you can achieve your work goals.

Time management is essential as it allows you to organise and take control of the important aspects of your life. Thus, you gain more potential to be productive if you know how to manage time better, better organise, and take charge of important events.

In this podcast, Mark Connolly (Marketing Mavens) and John Loudon (Hybrid Anchor) talk about effective time management techniques that will make you more successful at work.

Most people think of fear as a negative emotion. It is actually a very natural response that is a good thing because it indicates that you are pushing yourself and dreaming big. Fear appears when you embark on something great.

In this podcast, Mark Connolly (Marketing Mavens) and John Loudon talk about overcoming business fears and how you can use fear as a motivation.

It's a topic that not many talk about - Business Mistakes. In this podcast, John Loudon (Hybrid Anchor) and Mark Connolly (Marketing Mavens) discuss their business mistakes and how they overcame them.

In part 2 of this brand new business podcast, Mark Connolly (Marketing Mavens) and John Loudon (Hybrid Anchor) discuss the origins of getting into business.

In this podcast, they discuss the origins of entrepreneurship, in particular, how they took the step and what plans they put in place.

In this brand new podcast, Mark Connolly (Marketing Mavens) and John Loudon (Hybrid Anchor) talk about their career and how they got into the industry.

The episode introduces the makers of the podcast.