Count the ways you're chasing new business right now. Referrals, ads, emails, the newsletter you started and stopped. Now the harder question. How many are actually finished? Running isn't finished. A thing that's running can still be losing you money and you'd never know it.

You'll learn how to pick the one channel your numbers already point to, what finishing it really takes, and when you've earned the next one. You'll hear how a $4M caterer killed six lead sources, built the one already working, and made his new business boring. And boring is the most beautiful word there is!

Topics discussed:

Introduction (00:00)

Running isn't finished, and what that's costing you (00:30)

You don't have a lead problem, you have a seven-things-running problem (01:47)

What Scott got wrong for years at J&L Marketing (03:11)

Tony's catering company and the feast-or-famine whiplash (04:33)

Where his last 20 corporate accounts actually came from (07:04)

The hard call: killing six lead sources to build one (07:37)

How Tony built the referral channel into seven streams (08:54)

Why predictable beats exciting, and boring wins (10:45)

Level one: get the channel running without you (14:17)

Level two: five to seven streams feeding one channel (15:39)

Level three: tune each stream and turn the dials (18:38)

What predictable new business actually buys you (19:24)

Turn challenges into measurable results with the FREE Business Bourbon & Cigars Leadership Retreat Workbook: http://meplusultra.com/workbook

Subscribe so you don't miss any episodes:

Apple Podcasts: https://apple.co/3SN2fHn

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YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Connect with Me Plus Ultra:

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Connect with Scott Joseph:

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This episode was produced by Podcast Boutique https://www.podcastboutique.com

Eighteen months from now, your business will need a different person in your chair. Not a harder-working version of you. A different one, good at the decisions you're avoiding today.

In this episode, you'll write the job description for the owner your business will need before a crisis hands it to you: define the role by what it decides and what it puts down, block the time before you can fill it, and turn your one missing skill into a project with a teacher and a deadline. You'll walk out with something to build, not a list of what's wrong!

Topics discussed:

The person your business will need in 18 months (00:00)

Why most leaders meet that person the hard way (00:41)

Meet Dana: "who does the business need me to be?" (04:08)

The job description for a $35 million version of her company (05:47)

How Dana built the calendar and the skill before she was ready (06:45)

Move #1: define the role by what it decides, not its title (10:09)

Move #2: put the role on your calendar before you can fill it (11:47)

Move #3: turn the missing skill into a project, not a hope (13:23)

Why the real build is getting deliberately worse at your best skill (14:46)

The weekly discipline and the 90-day question (15:32)

Read the job description on purpose, before a crisis hands it to you (17:03)

Apply for the Me Plus Ultra Mastermind to connect with elite entrepreneurs who solve real problems together: https://MePlusUltra.com/hotseat

Subscribe so you don't miss any episodes:

Apple Podcasts: https://apple.co/3SN2fHn

Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU

YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Connect with Me Plus Ultra:

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This episode was produced by Podcast Boutique https://www.podcastboutique.com

Think about your last truly bad day in business, the kind where something broke that you never saw coming. Who did you actually call? Most owners have a phone full of contacts and almost nobody they can reach when it really counts.

You'll learn how to build your own board of five people before you ever need them: who belongs in each seat and why most owners pick wrong, the small, specific ask that earns a yes, and the light cadence that keeps the line warm. Build it while nothing's wrong, because the day you need it is the one day you can't!

Topics discussed:

The last bad day you didn't see coming (00:00)

Why you build the table before you need it (03:12)

How the "fourth box" started over a bourbon and a cigar (05:13)

The introduction worth more than the advice (07:30)

Move #1: selection — five seats by function, not friendship (09:40)

Move #2: the small, specific, give-first ask (13:13)

Move #3: cadence — keeping the line warm (15:44)

The best time to build is when nothing's wrong (18:16)

Claim 50% off your seat at the next Business Bourbon & Cigars Leadership Retreat, October 14–16, 2026 in Louisville, KY: https://meplusultra.com/BBC50

Apply for the Me Plus Ultra Mastermind to connect with elite entrepreneurs who solve real problems together: https://MePlusUltra.com

Subscribe so you don't miss any episodes:

Apple Podcasts: https://apple.co/3SN2fHn

Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU

YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Connect with Me Plus Ultra:

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Connect with Scott Joseph:

https://www.linkedin.com/in/ScottJoseph

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This episode was produced by Podcast Boutique https://www.podcastboutique.com

The most expensive document in your company isn't your lease or your payroll. It's your to-do list. You can close every item on it and end the year with a business that's less broken, but not one dollar more valuable.

You'll learn the difference between the fix-it list that runs your week and the build list that changes what your company is actually worth. Scott gives you three filters for choosing the one thing worth building this quarter, the discipline to protect it, and permission to let a few things stay broken for 90 days!

Topics discussed:

The most expensive document in your company (00:00)

Less broken, but not a dollar more valuable (01:10)

The best year that added zero value (03:46)

The fix-it list vs. the build list (07:32)

The most respectable hiding place in business (13:05)

Three filters: compounding, constraint, ownership (13:56)

One protected construction block a week (18:30)

Permission to stay broken for 90 days (20:10)

What are you actually building this quarter? (21:22)

Turn challenges into measurable results with the FREE Business Bourbon & Cigars Leadership Retreat Workbook: http://meplusultra.com/workbook

Apply for the Me Plus Ultra Mastermind to connect with elite entrepreneurs who solve real problems together: https://MePlusUltra.com

Subscribe so you don't miss any episodes:

Apple Podcasts: https://apple.co/3SN2fHn

Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU

YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Connect with Me Plus Ultra:

https://www.instagram.com/me_plus_ultra/

https://www.facebook.com/MePlusUltra/

https://www.facebook.com/groups/1011061052968028/

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Connect with Scott Joseph:

https://www.linkedin.com/in/ScottJoseph

https://www.instagram.com/scotttjoseph/

https://www.facebook.com/ScottTJoseph/

https://x.com/ScottTJoseph1

This episode was produced by Podcast Boutique https://www.podcastboutique.com

Your most expensive asset isn't your top client or your best hire. It's the quality of thinking you bring to every decision. And most leaders are giving that away for free before 9am.

In this episode, you'll learn the three shifts that happen when leaders protect their highest-quality thinking time: decisions made from your sharpest position instead of your most depleted one, a team that builds real judgment because you stopped being constantly available, and energy that compounds instead of degrades. Thinking time isn't a luxury. It's an operating asset!

Topics discussed:

What three uninterrupted hours would change in your business (00:00)

The strategy gap is really a think gap (00:30)

A Costa Rica phone call you weren't expecting (02:21)

Why protected thinking time is an operating decision, not a personal indulgence (05:15)

Michael Poro's three words: simple gets done (05:40)

Shift #1: decisions made from your sharpest position, not your most depleted one (06:51)

Shift #2: your team gets stronger because you stop being always available (09:12)

Shift #3: your energy compounds instead of depletes (11:00)

The 90-day question worth sitting with (15:30)

Turn challenges into measurable results with the FREE Business Bourbon & Cigars Leadership Retreat Workbook! http://meplusultra.com/workbook

Subscribe so you don't miss any episodes:

Apple Podcasts: https://apple.co/3SN2fHn

Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU

YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Connect with Me Plus Ultra:

https://www.instagram.com/me_plus_ultra/

https://www.facebook.com/MePlusUltra/

https://www.facebook.com/groups/1011061052968028/

https://x.com/Me_Plus_Ultra/

Connect with Scott Joseph:

https://www.linkedin.com/in/ScottJoseph

https://www.instagram.com/scotttjoseph/

https://www.facebook.com/ScottTJoseph/

https://x.com/ScottTJoseph1

This episode was produced by Podcast Boutique https://www.podcastboutique.com

Revenue tells you how your quarter performed. Legacy tells you why it was worth building at all. Two businesses are being built inside yours right now: the P&L you're tracking, and the second story being built whether you watch it or not.

In this episode, you'll learn the four operational moves that build something lasting: defining what your name will mean before the market does, investing in relationships with no visible ROI, holding a standard you'd keep even without an exit, and letting people see what you actually value. Exit and legacy reinforce each other!

Topics discussed:

Introduction (00:00)

The two businesses being built inside yours (01:12)

Revenue tells you "how"; legacy tells you "why" (07:00)

Move #1: decide what your name will mean before the market does (07:26)

Move #2: invest in relationships with no visible ROI (09:05)

Move #3: hold a standard you'd keep even without an exit (10:42)

Move #4: let people see what you actually value (13:33)

The Giving Hope gala — what consistency produces over time (14:51)

The October BBC Leadership Retreat in Louisville (16:19)

Join Scott at the next Business Bourbon & Cigars Leadership Retreat, October 13–15, 2026 in Louisville, Kentucky. Visit meplusultra.com/bbc50 for 50% off your ticket.

Subscribe so you don't miss any episodes:

Apple Podcasts: https://apple.co/3SN2fHn

Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU

YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Connect with Me Plus Ultra:

https://www.instagram.com/me_plus_ultra/

https://www.facebook.com/MePlusUltra/

https://www.facebook.com/groups/1011061052968028/

https://x.com/Me_Plus_Ultra/

Connect with Scott Joseph:

https://www.linkedin.com/in/ScottJoseph

https://www.instagram.com/scotttjoseph/

https://www.facebook.com/ScottTJoseph/

https://x.com/ScottTJoseph1

This episode was produced by Podcast Boutique https://www.podcastboutique.com

That key seat you keep hiring around? The one where the right person feels too expensive or too far out of reach? It's costing you more than the salary ever would.

In this episode, Scott Joseph tells the story of a Starbucks conversation that turned one underperforming dealership into 19 stores and a multiple-nine-figure exit. You'll learn how to name the single role that changes your math, how to hire for where you're going instead of where you sit today, and how to protect that hire long enough to let it compound!

Topics discussed:

Introduction (00:00)

The Starbucks coffee that became a nine-figure exit (01:29)

The friend, the dealership, and the one piece of advice (02:28)

From 90 units to 900: what the right operator made possible (04:58)

Hire for the business you're building, not the one you have (06:46)

Principle #1: name the single role with disproportionate return (07:39)

Principle #2: hire for where you're going, not where you are (09:07)

Principle #3: give them the authority their responsibility requires (12:09)

Principle #4: protect the relationship for the compounding to show up (14:01)

The two questions every leader should sit with right now (16:58)

Claim 50% off your seat at the next Business Bourbon & Cigars Leadership Retreat, October 13–15, 2026 in Louisville, KY: https://meplusultra.com/BBC50

Apply for the Me Plus Ultra Mastermind to connect with elite entrepreneurs who solve real problems together: https://MePlusUltra.com

Subscribe so you don't miss any episodes:

Apple Podcasts: https://apple.co/3SN2fHn

Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU

YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Connect with Me Plus Ultra:

https://www.instagram.com/me_plus_ultra/

https://www.facebook.com/MePlusUltra/

https://www.facebook.com/groups/1011061052968028/

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Connect with Scott Joseph:

https://www.linkedin.com/in/ScottJoseph

https://www.instagram.com/scotttjoseph/

https://www.facebook.com/ScottTJoseph/

https://x.com/ScottTJoseph1

This episode was produced by Podcast Boutique https://www.podcastboutique.com

That ceiling you've hit even after years of success? It's usually not your strategy. It's the gap between the version of you that built your last chapter and the one that's supposed to build the next.

You'll learn why the outreach you'd delete might be the one your next chapter depends on, how to tell when you've outgrown the version of yourself your business was built on, and four moves to close it, from separating identity from accomplishment to protecting your first three hours each day. Working harder isn't the problem. Working harder as the wrong version of yourself is!

Topics discussed:

The kind of growth that has nothing to do with revenue or headcount (00:00)

The signal success can quietly mask (02:19)

How almost deleting a LinkedIn message can cost you (03:38)

Why you're the last to see your own blind spots (05:25)

The buried beliefs and assumptions steering your decisions (06:30)

What becomes possible when you build from who you actually are (08:08)

Why the right work feels lighter even when it's harder (08:43)

Step #1: separate what you've achieved from who you are (11:49)

Step #2: name the assumptions you've been avoiding (13:11)

Step #3: write your personal mission in terms of impact (14:35)

Step #4: protect the first three hours of your day (15:47)

Tired of feeling stuck? Download our FREE Limitless Growth eBook for strategies for continuous improvement, time management, and leadership skills that make an impact: https://meplusultra.com/growth/

Apply for a Me Plus Ultra Sessions observer seat and watch a real working session before you decide if it's the right fit: https://meplusultra.com/hotseat

Subscribe so you don't miss any episodes:

Apple Podcasts: https://apple.co/3SN2fHn

Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU

YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Connect with Me Plus Ultra:

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Connect with Scott Joseph:

https://www.linkedin.com/in/ScottJoseph

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This episode was produced by Podcast Boutique https://www.podcastboutique.com

That problem you've been working on for months, the one your advisors keep refining but never quite cracking? The answer probably already exists. It's just not in your circle.

In this episode, you'll hear two real Me Plus Ultra moments. A $9M tax liability eliminated over lunch. A $100K decision reframed in twenty minutes. Then four things any operator can do to build the kind of access that compounds. The most expensive problem in your business is probably already solved in someone's head. The only question is whether you're in the room to hear it!

Topics discussed:

Introduction (00:00)

The $9M lunch: how Claudio's client eliminated a tax liability over a meal (02:36)

Why John Garcia's question solved what Claudio's standard approaches couldn't (03:31)

The 20-minute reframe: Alex Griffiths' $100K decision (05:06)

How Overfuel got preferred vendor status overnight (06:49)

The mechanic: proximity to people who've operated where you're going (08:13)

Step #1: get honest about who's actually in your circle (09:14)

Step #2: pursue conversations that reframe, not just answer (10:49)

Step #3: treat proximity as a strategic investment, not a social expense (13:35)

Step #4: show up to give, not to extract (15:18)

Apply for the Me Plus Ultra Mastermind to connect with elite entrepreneurs who solve real problems together: https://MePlusUltra.com/sessions

Subscribe so you don't miss any episodes:

Apple Podcasts: https://apple.co/3SN2fHn

Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU

YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Connect with Me Plus Ultra:

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https://www.facebook.com/MePlusUltra/

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Connect with Scott Joseph:

https://www.linkedin.com/in/ScottJoseph

https://www.instagram.com/scotttjoseph/

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https://x.com/ScottTJoseph1

This episode was produced by Podcast Boutique https://www.podcastboutique.com

Your plans aren't dying because of bad strategy or weak people. They're dying in the 72 hours nobody is watching.

In this episode, you'll learn why agreement in the room is the most dangerous moment of your planning process, the three specific things that kill execution after everyone walks out, and the simple bridge one operator installed to drop his execution gap from 15% to under 5%, recovering $2.5 million in a single quarter. Agreement is not ownership!

Topics discussed:

Introduction (00:00)

Why winning plans die after agreement (02:44)

The question that lands like a brick (05:19)

Killer #1: the inbox drowns the plan (07:25)

Killer #2: the reasoning dies faster than the decision (10:31)

Killer #3: collective ownership is fake ownership (15:00)

The bridge: start list, decision brief, 48-hour verification (18:24)

Drift doesn't announce itself (20:16)

What to install this week (20:24)

Apply for the Me Plus Ultra Mastermind to connect with elite entrepreneurs who solve real problems together: https://MePlusUltra.com/sessions

Subscribe so you don't miss any episodes:

Apple Podcasts: https://apple.co/3SN2fHn

Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU

YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Connect with Me Plus Ultra:

https://www.instagram.com/me_plus_ultra/

https://www.facebook.com/MePlusUltra/

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Connect with Scott Joseph:

https://www.linkedin.com/in/ScottJoseph

https://www.instagram.com/scotttjoseph/

https://www.facebook.com/ScottTJoseph/

https://x.com/ScottTJoseph1

This episode was produced by Podcast Boutique https://www.podcastboutique.com