It doesn’t matter if you support dogs or horses, gaining referrals from vets in your area is super helpful, but most practitioners find this really hard. 

In this week’s podcast I’ll be diving into the EXACT steps you need for veterinary referrals: 

1. Clarity - who 

2. Value - what are you going to offer? 

3. Remove resistance 

4. Reach out and invite

5. Re-engage

6. Remove more resistance 

If you’d like to fill your diary or schedule and gain new clients then you need to be inside The Expert Academy. This powerful 12 week coaching program kicks off 9th March, and this is where you will learn how to market your services, create new offers, and build a rock solid mindset so that you no longer doubt yourself or overthink. 

Join us here https://expertacadmey.nkcequestrian.com/

When it comes to attracting new clients, and welcoming sales there’s four key areas that over 90% of equine and canine practitioners miss, and in this week’s podcast episode I’m going to unpack these.

1.Swapping working with ‘anyone’ for truly aligned clients 

Working with clients that you really love, those who appreciate the work you do, and match your energy and personality is the most fulfilling and rewarding thing you can do. Working with ‘anyone’ because I need clients is a fast ticket to burnout.

Remember it’s your business, you get to call the shots, so decide who you’d like to work with - both the animals and the people. 

2.Absolute clarity on the results you offer and the ripple impacts. 

Most practitioners and bodyworkers are selling a session, or package, in short they are selling a time-block of their skills- but that’s not what people want to buy. 

We buy to solve problems, and the ripple effects of you helping my animal are huge. Get clear on what these are, and start using this in your marketing.

3. Trusting yourself and staying in ‘your lane’ avoiding shiny object syndrome

There’s a lot of noise online, and it’s easy to get into the trap of feeling that you need to be like other people. Another therapist is offering x, so maybe you do too ? That voice can take hold, and before you know it you’re jumping from one idea to another. Instead trust yourself and go all in on your selected services, and commit to marketing these to the fullest. 

4.Taking aligned action and getting right out of your comfort zone

It’s easy to think you are taking action to welcome your next clients, but most equine or canine practitioners are simply repeating what they’ve done before (despite it not giving them the results they want), or are dabbling. Posting inconsistently on social media, and a few local facebook groups, hoping that clients will find them. 

What about listening to those nudges, reaching out to the vet you’ve always wanted to work with and doing the things that slightly scare you? 

Have fun taking action on these four points, and if you’re looking to grow your animal practitioner business then please do join me 25th February 8pm GMT/ 12noon PT/ 3pm ET for my new masterclass- Attracting Your Next 10 Clients in 30days without selling sleazy or salesy. 

Simply register at the link below to join- a replay will be sent out afterwards

The number one question I’m asked is how to attract more clients, or make more sales as an equine or canine practitioner, and today I’m going to help you with this.

This week’s episode is all about uncovering your hidden resistance to attracting new clients or making more sales. Yes that sounds crazy I know. Why would you have resistance to welcoming new clients, or making more money? Trust me, we all have blocks around the goals that we want to hit.

In this episode I’ll be supporting you to dive into this resistance, and I’ll be unpacking the most common blocks around visibility, increased responsibility, time and money.

I’ve also included some practical strategies to help you reframe and release this hidden resistance. 

Enjoy, and do reach out to me on social media and let me know how you are getting on with the exercises in this week’s episode.

Welcome to this weeks podcast, where I'll be walking you through how to have a bigger impact, and serve more animals than ever before!

This is not about working more.

This is about your next level.

Making strategic moves that allow you to serve, and live your biggest mission.

Here's what I'm walking you through..

• Claiming your biggest dream/ mission
• Operating and re-aligning with your next level identity
• Dropping the overwhelm story
• Deciding your best move- the one that supports you, and allows you to live your mission and serve more animal

Right now we are gathering the next group of change makers in the animal industry, so our next cohort of Expert Academy Mastery.

If you're ready to serve more animals then this coaching program is for you. EAM is where you get to become a leader, live your mission and up level your marketing and sales strategies once and for all.

Discover more about Expert Academy Mastery here

Book a call to see if this program is the best fit for you here

Today I’m looking at how you can create extraordinary success in 2026, and I’ll be talking about three key areas:

• Claim Your Vision
• Identity shifting 
• Aligned action 

If you want your 2026 to look different to last year then you need a new way of operating, not simply repeating 2025's approaches and hoping for different results. 

Embracing Bold Visions for Success

I would love you to claim your boldest visions and desires for the year, and go bigger than ever before, like my client, in The Expert Academy, who has linked her income goal to a dream trip to the Maldives.

I find two common goal-setting patterns: repeating last year's goals with minor adjustments and setting overly ambitious goals that get scaled back. 

Identity Shifting 

Shifting your identity to match your desired future selves and to trust their intuition and internal compass for guidance, is the fastest way to achieve ANY goal. I invite you to practice new energy states and listen to their inner wisdom to achieve your extraordinary vision for 2026.

Aligned Action

As part of your extraordinary 2026 I invite you to take aligned action for achieving your business goals. All actions can work, the key is to choose the right action at the right time, considering your energy and inner guidance. 

The Business Growth Summit 2026

If you’re listening to this episode at the right time to create an incredible year of growth then I invite you to join The Business Growth Summit scheduled for January 21-23, where I will be guiding practitioners through three days of coaching focused on vision, mindset, sales and marketing, and tech systems. The summit will take place at 4 PM UK time, and replays will be available for a short time. 

Join The Business Growth Summit 2026 https://challenge.nkcequestrian.com/summit

Becoming Her - 2026 Masterclass

https://xhbqdckou5ide0ysbtzo.app.clientclub.net/courses/offers/be17e1dd-2265-484b-9bc6-1b56eff44958

Could running an event be the key to your business success in 2026? 

In this week’s podcast episode I talk to you about hosting events for drawingThe 2025 Healthy Horse Conference. I explore various event formats, including online and in-person gatherings, and share insights into how events can benefit brands and practitioners. 

I’ve included some quick tips for those looking to start hosting events, emphasizing the potential of events to elevate business growth.

The episode includes my thoughts on successful event marketing strategies, highlighting the effectiveness of paid ads with various creatives and leveraging partnerships with influencers who share similar audiences. 

I hope this inspires you to run your own event in 2026!

Meet Stacy Hamer from The Equine Institute on this week's podcast episode, who was such an interesting guest. 

Listen to learn more about:

• Spotting a gap in the market- as Stacy has done with Home Schooling students. 

• The need to educate owners (and professionals) to become easier clients for vets, to support the decline in graduating veterinarians pursuing equine practice, and the high numbers of vets in the UK who are considering leaving the profession.

• AI and how equestrian and animal focused businesses can be taking advantage of AI technology right now to make life so much easier!

You can learn more about The Equine Institute, and their range of programs which include courses for horse owners, professional-level courses for vet techs and bodyworkers, and a unique niche in providing science credit content for homeschool students worldwide at the links below.

https://equineinstitute.org/

https://www.facebook.com/theequineinstitute/

https://www.instagram.com/helpinghorses/

Don't forget to subscribe to the podcast so that you never miss an episode!

Meet Julia Alebrand from Saddlefit 4 Life and discover how Julia’s passion for horse welfare and education led to her role at Saddlefit 4 Life, and how she is making a positive impact on the equestrian industry. 

In  this episode you’ll learn about some saddle busting myths, what equine practitioners can do to prevent more horses suffering with ill fitting tack and how to approach this conversation with a client. 

We are releasing this episode hot on the heels of Julia’s talk at The 2025 Healthy Horse Conference, where she detailed how to map the horse to assess saddle fit, and this was a really popular talk.

My favourite quote from this podcast is … 

“We train our horses to change their shape, but we don’t change their saddles”.

Saddlefit4Life have very kindly gifted listeners a free copy of the book ‘Suffering in Silence’ - simply visit the link below to grab your copy of the book 

https://saddlefit4lifeacademy.com/suffering-in-silence-pdf-book-2/

Meet Liz Daniels from EquiTeam and discover the ins and outs of running a membership. 

Liz Daniels is a busy lady, she’s an equestrian coach, the co-founder of EquiTeam, founder of Custard PR, wife, mother and horse owner. 

In this week’s podcast interview Nicola speaks to Liz about:

• The role of passion in building multiple businesses

• The power of giving back to the industry

• Running a business with your best friend 

• The highs (and lows) of a subscription or membership model income stream 

• Getting started with your next business idea 

Liz is a fantastic guest, and you will get a lot out of this podcast episode- enjoy!

Today on the podcast I’m joined by Laura Clinton, the founder of Equicantis. Laura’s business journey is really interesting from working full time as a Equine Musculoskeletal Therapist to setting up Equicantis, which is a cloud-based web application that allows practitioners to manage their business AND create bespoke, professional exercises for your clients using a library of over 360 equine and canine exercises.

Listen to the podcast to learn about:

🎤How Laura turned a challenge she faced as a practitioner into a successful business and how Equicantis disrupted the market introducing a high quality exercise library for animal therapists. 

🎤How she has overcome communication issues and her tips for making smoother communication. 

🎤 Laura’s thoughts on how you can take an idea into a business and the need to just get started 

It’s a great episode and I think you’ll really enjoy listening. 

You can sign up to Equicantis and get a free 2 week trial here

⁠https://equicantis.com/pricing/⁠

You can find Equicantis on Instagram and Facebook at the links below. 

https://www.instagram.com/equicantis/

​​https://www.facebook.com/Equicantis

Please do take literally 10 seconds to subscribe to the podcast, and if you’ve enjoyed today’s episode then please do share this on your social media.