Business Breakthrough for Animal Therapists

In this week’s podcast I dive into a topic that can feel very personal and very painful- the honest truth that not everyone is going to like you in business.

You aren’t for everyone and everyone isn’t for you-you can be the most loveliest person, and a highly skilled practitioner - but not everyone is going to be a raving fan and that is ok.

The trap of trying to please everyone and how this impacts your expert status.

The risk of burnout and exhaustion through constantly saying yes.

The impact on your brand and founder story when you worry about what people think.

I’ll walk you through uncovering what’s underneath these beliefs, the power of identity work, and how you can choose new beliefs that will serve you better in business. 

I’d also love to invite you to take part in the 30 day coaching experience that I’m running throughout October. It’s 30 days of incredible coaching delivered via audio training, to support, inspire and uplift you. you  will literally be a different person by the end of the experience. 

Watch out for all the details across our social media channels (links below), and via our email list. 

Instagram: https://www.instagram.com/nkc_equestrian/

Website: www.nkcequestrian.com

In this week’s podcast I dive into a topic that can feel very personal and very painful- the honest truth that not everyone is going to like you in business.

You aren’t for everyone and everyone isn’t for you-you can be the most loveliest person, and a highly skilled practitioner - but not everyone is going to be a raving fan and that is ok.

The trap of trying to please everyone and how this impacts your expert status.

The risk of burnout and exhaustion through constantly saying yes.

The impact on your brand and founder story when you worry about what people think.

I’ll walk you through uncovering what’s underneath these beliefs, the power of identity work, and how you can choose new beliefs that will serve you better in business.

I’d also love to invite you to take part in the 30 day coaching experience that I’m running throughout October. It’s 30 days of incredible coaching delivered via audio training, to support, inspire and uplift you. you will literally be a different person by the end of the experience.

Watch out for all the details across our social media channels (links below), and via our email list.

Facebook: https://www.facebook.com/nkcequestriantraining/Instagram: https://www.instagram.com/nkc_equestrian/Website: ⁠www.nkcequestrian.com⁠

What if making more money isn't actually about learning another sales strategy, raising your prices or finding more clients?What if it starts with who you believe you are capable of becoming?In this video (and episode of the Business Breakthrough Podcast), I’m joined by Jason Brown from @brownreport. Jason is a podcaster, coach, author, investor and creator of the Five-Year Millionaire, for a conversation that goes far beyond money.This is a first for me to welcome an expert from outside the animal health industry! Jason shares his incredible journey from growing up with very little, to making six figures in the stock market in just six months, losing a quarter of a million dollars, becoming completely broke… and then rebuilding everything.But the most interesting part of his story isn't the money.It's the mindset that made him get back up.We talk about the beliefs we inherit about money, the voices that tell us to play small, why profit should be celebrated, and how to train your brain to stay focused on where you're going rather than constantly reacting to what's happening around you.And there is one question Jason asks himself that really stood out:“Do I have what it takes?”Not simply to make a million dollars, but to become the person capable of creating that level of value.In this video, we talk about:Why you never go broke taking a profitJason explains the story behind his famous “You Never Go Broke Taking a Profit” philosophy — and how failing to take a $100,000 profit taught him one of the biggest lessons of his investing career.The money beliefs you inheritedOur relationship with money is often shaped long before we start our businesses. Jason shares how the beliefs he grew up with influenced the way he thought about wealth — and how he had to consciously create a completely new money mindset.What happens when you refuse to quitJason lost a huge amount of money, but instead of deciding he wasn't capable, he asked a different question: Did I fail, or did I simply get smarter?That shift changed everything.Mindset is a muscleYou don't build an unshakeable mindset once and then have it forever. Jason describes belief as something you have to exercise — deliberately strengthening the voice that says I can figure this out rather than automatically listening to the voice that says I can't.My biggest takeawayThe amount of money you want to make isn't just a financial target- it's a personal development target.Because to create more, you often have to become more disciplined, more resilient, more decisive and more willing to challenge the beliefs you've been carrying for years.And sometimes the biggest thing standing between you and the next level of your business isn't your strategy.It's the story you're telling yourself about what's possible.So the question for you this week is:Who would you have to become to create the business and income you say you want?About Jason BrownJason Brown is a podcaster, coach, author and investor who teaches people about investing, the stock market and money mindset. After experiencing both significant financial success and a devastating financial loss, Jason rebuilt his wealth and went on to build a successful subscription-based business around investing. He has been trading for more than 20 years and has run his business for around 14 years.Learn more about Jason Brown and the Brown Report https://thebrownreport.com/

What if making more money isn't actually about learning another sales strategy, raising your prices or finding more clients?

What if it starts with who you believe you are capable of becoming?

In this episode of the Business Breakthrough Podcast, I’m joined by Jason Brown — podcaster, coach, author, investor and creator of the Five-Year Millionaire — for a conversation that goes far beyond money.

This is a first for the podcast to welcome an expert from outside the animal health industry! 

Jason shares his incredible journey from growing up with very little, to making six figures in the stock market in just six months, losing a quarter of a million dollars, becoming completely broke… and then rebuilding everything.

But the most interesting part of his story isn't the money.

It's the mindset that made him get back up.

We talk about the beliefs we inherit about money, the voices that tell us to play small, why profit should be celebrated, and how to train your brain to stay focused on where you're going rather than constantly reacting to what's happening around you.

And there is one question Jason asks himself that really stood out:

“Do I have what it takes?”

Not simply to make a million dollars, but to become the person capable of creating that level of value.

In this episode, we talk about:

Why you never go broke taking a profit

Jason explains the story behind his famous “You Never Go Broke Taking a Profit” philosophy — and how failing to take a $100,000 profit taught him one of the biggest lessons of his investing career.

The money beliefs you inherited

Our relationship with money is often shaped long before we start our businesses. Jason shares how the beliefs he grew up with influenced the way he thought about wealth — and how he had to consciously create a completely new money mindset.

What happens when you refuse to quit

Jason lost a huge amount of money, but instead of deciding he wasn't capable, he asked a different question: Did I fail, or did I simply get smarter?

That shift changed everything.

Mindset is a muscle

You don't build an unshakeable mindset once and then have it forever. Jason describes belief as something you have to exercise.

The importance of staying focused on your vision

Jason talks about creating a vision when he was flat broke and asking himself whether he had what it took to create enough value to make a million dollars.

The goal was about who he would have to become to achieve it.

Why “I'm not good with numbers” might not actually be the problem

We dig into the ways business owners avoid their numbers — and how “I'm not good with numbers” can sometimes be a convenient way of avoiding uncomfortable truths about sales, marketing or profitability.

Surrounding yourself with people who think bigger

One of Jason's strategies for continuing to grow his own mindset is being around entrepreneurs operating at different levels.

My biggest takeaway

The amount of money you want to make isn't just a financial target.

It's a personal development target.

Because to create more, you often have to become more disciplined, more resilient, more decisive and more willing to challenge the beliefs you've been carrying for years.

And sometimes the biggest thing standing between you and the next level of your business isn't your strategy.

It's the story you're telling yourself about what's possible.

About my guest- Jason Brown

Jason Brown is a podcaster, coach, author and investor who teaches people about investing, the stock market and money mindset. After experiencing both significant financial success and a devastating financial loss, Jason rebuilt his wealth and went on to build a successful subscription-based business around investing. He has been trading for more than 20 years and has run his business for around 14 years.

Learn more about Jason Brown and the Brown Report 

https://thebrownreport.com/

This week I'm sharing an amazing interview I recorded with Elle (Elizabeth) Hack who is a business mentor for canine professionals. 

Elle and I are truly aligned business buddies finding so much joy in supporting business owners to grow their business to help more animals.  

Watch this to discover more about the power of coaching, why everyone needs a coach, and the power of identity upgrades. 

_________________

More about my guest 

Elizabeth ( Elle) is on a mission to raise the animal care industry as a whole, helping Canine Professionals rise above the noise and become the go-to experts in their communities whilst creating more joy, profit and fulfilment in the process!

Elizabeth is a sought-after business coach, expert speaker, and the Amazon Best-Selling author of "Fetch More Clients: Effectively Market and Grow your Canine Business in 6 weeks."  

Visit Elle's website here- https://caninecarehub.com

This week I'm sharing an amazing interview I recorded with Elle (Elizabeth) Hack who is a business mentor for canine professionals. 

Elle and I are truly aligned business buddies finding so much joy in supporting business owners to grow their business to help more animals.  

Listen now to discover more about the power of coaching, why everyone needs a coach, and the power of identity upgrades. 

_________________

More about my guest 

Elizabeth ( Elle) is on a mission to raise the animal care industry as a whole, helping Canine Professionals rise above the noise and become the go-to experts in their communities whilst creating more joy, profit and fulfilment in the process!

Elizabeth is a sought-after business coach, expert speaker, and the Amazon Best-Selling author of "Fetch More Clients: Effectively Market and Grow your Canine Business in 6 weeks."  

Visit Elle's website here- https://caninecarehub.com/

What can saying yes to the right opportunities do for your career?

In this episode of the Business Breakthrough Podcast, Nicola is joined by Nicole Graf, whose career in the equestrian industry is a brilliant example of the power of networking, curiosity and being willing to say yes — even when an opportunity feels intimidating.

Nicole shares how her career has taken her through riding, journalism, business and technology, and how the connections she made along the way have opened doors to opportunities she could never have predicted.

From her first media assignment at Badminton Horse Trials in 1995 — where she was famously known as “the internet girl” — to her work with innovative equestrian technology, Nicole explains why building relationships and being open to opportunities can be just as important as technical expertise.

We also talk about the importance of not waiting until you feel ready.

Nicole shares how she has approached situations that initially felt daunting, why she believes you should pursue your ideas, and how both successes and failures can teach you something valuable.

Alongside the networking conversation, Nicole introduces some of the exciting technology she is involved with, including the Equestic Saddle Clip and Coach Copilot, giving us a glimpse into how innovation is changing the way riders, coaches and equestrian professionals work.

In this episode, we discuss:

• Why networking is one of the most valuable skills you can develop

• How to build a network naturally rather than simply collecting contacts

• Why you never know where one conversation might lead

• Nicole's career journey through riding, journalism and business

• Her experience at Badminton Horse Trials in 1995

• What it was like being known as “the internet girl”

• How to approach opportunities that feel intimidating

• Why saying yes can open doors you didn't even know existed

• Why you shouldn't wait until you feel completely ready

• How to turn both successes and failures into learning opportunities

• The importance of approaching people with curiosity and gratitude

• How relationships can create opportunities within the equestrian industry

• The role of new technology in the future of equestrian sport and coaching

• Nicole's work with Equestic and the Saddle Clip

• How Coach Copilot is using AI to support riders and coaches

Nicole's advice for equestrian professionals -

You don't have to have your entire career mapped out.

Sometimes the biggest opportunities come from saying yes to something that initially feels outside your comfort zone.

Build relationships. Be curious. Ask questions. Put yourself forward.

And don't be afraid of getting it wrong — because the things that don't work can be just as valuable as the things that do.

About my guest Nicole Graf 

Nicole Graf is Chief Marketing Officer at Equestic, where she leads brand, product marketing, and go-to-market strategy for the company's AI-powered training tools, including the EQ Saddle-Clip, a detailed horse motion sensor and the EQ Coach-Copilot app which captures a coach's voice during a lesson and turns them into AI-generated training summaries and personalized prompts, so riders never lose the insight from a session once they've left the ring. With over 20 years in the equestrian industry, Nicole has built her career at the intersection of elite sport, brand strategy, and horse welfare.

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Connect with Nicole and Equestic

To find out more about Equestic visit www.equestic.com.

What can saying yes to the right opportunities do for your career?

In this episode of the Business Breakthrough Podcast, Nicola is joined by Nicole Graf, whose career in the equestrian industry is a brilliant example of the power of networking, curiosity and being willing to say yes — even when an opportunity feels intimidating.

Nicole shares how her career has taken her through riding, journalism, business and technology, and how the connections she made along the way have opened doors to opportunities she could never have predicted.

From her first media assignment at Badminton Horse Trials in 1995 — where she was famously known as “the internet girl” — to her work with innovative equestrian technology, Nicole explains why building relationships and being open to opportunities can be just as important as technical expertise.

We also talk about the importance of not waiting until you feel ready.

Nicole shares how she has approached situations that initially felt daunting, why she believes you should pursue your ideas, and how both successes and failures can teach you something valuable.

Alongside the networking conversation, Nicole introduces some of the exciting technology she is involved with, including the Equestic Saddle Clip and Coach Copilot, giving us a glimpse into how innovation is changing the way riders, coaches and equestrian professionals work.

• Why networking is one of the most valuable skills you can develop

• How to build a network naturally rather than simply collecting contacts

• Why you never know where one conversation might lead

• Nicole's career journey through riding, journalism and business

• Her experience at Badminton Horse Trials in 1995

• What it was like being known as “the internet girl”

• How to approach opportunities that feel intimidating

• Why saying yes can open doors you didn't even know existed

• Why you shouldn't wait until you feel completely ready

• How to turn both successes and failures into learning opportunities

• The importance of approaching people with curiosity and gratitude

• How relationships can create opportunities within the equestrian industry

• The role of new technology in the future of equestrian sport and coaching

• Nicole's work with Equestic and the Saddle Clip

• How Coach Copilot is using AI to support riders and coaches

You don't have to have your entire career mapped out, sometimes the biggest opportunities come from saying yes to something that initially feels outside your comfort zone.

Build relationships. Be curious. Ask questions. Put yourself forward.

And don't be afraid of getting it wrong — because the things that don't work can be just as valuable as the things that do.

About my guest Nicole Graf 

Nicole Graf is Chief Marketing Officer at Equestic, where she leads brand, product marketing, and go-to-market strategy for the company's AI-powered training tools, including the EQ Saddle-Clip, a detailed horse motion sensor and the EQ Coach-Copilot app which captures a coach's voice during a lesson and turns them into AI-generated training summaries and personalized prompts, so riders never lose the insight from a session once they've left the ring. With over 20 years in the equestrian industry, Nicole has built her career at the intersection of elite sport, brand strategy, and horse welfare.

_____________

Connect with Nicole

To find out more about Nicole and her work with Equestic, visit www.equestic.com.

Are you working harder than ever, but your business still feels stuck?

You’re seeing clients, answering messages, creating content, keeping up with admin, investing in CPD and trying to do all the things...

But when you look at your revenue, your client pipeline or your future plans, it doesn’t feel like the progress matches the effort.

In this episode, we’re talking about one of the biggest challenges faced by animal professionals and small business owners:

Being busy is not the same as growing.

It’s possible to be completely exhausted from your business and still not be spending your time on the things that actually create growth.

In this episode, we explore:

✨ Why being busy can become a trap ✨ The difference between working in your business and working on your business ✨ Why filling your diary doesn’t always lead to business growth ✨ The three types of work every business owner needs to balance ✨ How I built my business on just 10 hours a week by becoming more intentional with my time ✨ Why CEO time is essential if you want to build a profitable, sustainable business ✨ How to complete a simple time audit and identify what is actually moving your business forward

In this episode, I share the three types of work every business owner needs to focus on:

1. Client Work

The appointments, treatments, assessments and services that generate income today.

2. Business Growth

The activities that create future opportunities, including marketing, content creation, networking, partnerships, sales conversations and client follow-up.

3. CEO Time

The strategic work that allows your business to grow, including reviewing your numbers, planning, improving systems and making decisions for the future.

The biggest shift happens when you stop asking:

"How can I fit more into my day?"

And start asking:

"What will actually move my business forward?"

This week, I challenge you to complete a simple time audit.

Look at everything you do and ask:

Did this make me money?

Did this attract future clients?

Did this improve my business?

Or...

Was I just keeping myself busy?

Ready to Grow Your Business?

The Expert Academy helps animal practitioners move from being referral-dependent and overwhelmed to building a predictable, profitable business through our proven five-pillar framework:

✨ Mindset ✨ Positioning ✨ Client Acquisition ✨ Money & Time ✨ Future-Proofing Your Business

Learn how to stop chasing clients and start building a business that grows with intention.

https://expertacadmey.nkcequestrian.com/expert-academy-new

In this episode, I'm joined by SaddleWizards Founder Kay Houghton, an experienced saddle fitting specialist who shares her journey of building a thriving equine business without compromising on the quality of care she provides to horses and their owners.

We explore what it really takes to build a successful specialist business and why expertise alone isn't always enough. Kay shares the lessons she's learned from growing SaddleWizards, the importance of creating systems that support both your business and your lifestyle, and how having a clear strategy has transformed the way she attracts and works with clients.

In this episode we discuss:

🐴 Becoming an Expert in a Specialist Field

• Why true expertise goes far beyond qualifications.

• The importance of continual learning, experience and developing your professional judgement.

• How building trust and credibility creates long-term success.

  
  

📅 How Structure and Systems Gave Kay Her Weekends Back

• Why being busy isn't the same as building a sustainable business.

• The systems and processes that helped Kay move away from constantly reacting to client demand.

• How creating structure has improved both her business and her work-life balance.

  
  

🎯 Working with the Right Clients

• Why you don't have to say yes to everyone.

• How repositioning SaddleWizards has enabled Kay to attract clients who truly value her expertise.

• The confidence that comes from having clear boundaries and a business built around your ideal client.

  
  

One of the highlights of our conversation is hearing about Kay's incredible business growth.

Year to date in 2026, SaddleWizards has more than doubled its business compared with the same period in 2025—a fantastic achievement that demonstrates what's possible when you combine expertise with a clear business strategy.

Through private coaching, Kay developed a structured plan for growth and, just as importantly, received the support and accountability to implement it consistently. The result is a business that is not only growing but is also working better for her lifestyle.

Ready to Grow Your Business?

If you're an equine or canine practitioner looking to create a more profitable, sustainable business, this episode is packed with practical insights you can apply to your own journey.

I currently have just two remaining 1-2-1 coaching spaces available for a September start.

If you're ready to build a clear strategy, attract the right clients and create a business that supports the life you want to live, I'd love to chat.

Book a discovery call today to discuss whether private coaching is the right fit for you.