Following on from last week’s episode I really invite you to step into upping your marketing game.
So my lovely listener …
Are you marketing to the right people?
Are you marketing to the people with the money?
Are you trying to get anyone to book your services or are you truly marketing to those who have the desire and the cash to pay for your work?
You’ll have heard me talk about the importance of knowing your niche, and not marketing to anyone with a dog or a horse before (if not listen to this old but awesome podcast episode below)
What I’m running through today takes it to the next level.
You probably already have a great niche, and a sweet spot in the market that you love, you’re good at, and that people want help with. So how do you move into talking to the people that are ready to invest their time and money into working with you?
Here's a few ideas to start you off
- Sell a higher ticket offers to less people - you can help less people on a deeper level. They take up more time, and they pay more, and they often get deeper results. A price that's too low, or a service for everyone often doesn't appeal.
- Up your visual branding - everything needs to flow, and be in alignment. So if you're socials and your website aren't congruent this can be a stumbling block for some clients.
- Solve problems and market solutions - people ready to take action, and spend their money with you want a problem solved. They don't really care how long an appointment is, how much it costs they want to know what will change, and how you can help them and their animal.
- Use the language that appeals to people ready and willing to invest - I see a lot of marketing copy that is a tiny bit needy or apologetic from animal therapists. You want potential clients to feel confident in you, certain that they are making the right decision, so give them those feelings through the language that you use.
AND of course there’s some big mindset shifts to make.
The first being that not everyone is price sensitive. There are plenty of people (in any market) who want the best option. They want a ‘go to person’, someone who can get a problem solved or provide them help and support. And you can be that person {{contact.first_name}}.
They want quality service, and often they’d like to save time.
Money is not their deciding factor.
So here’s my challenge to you - could you start looking through the lens of your ideal high value client? Start thinking bigger? Stop putting your personal bias onto your offers and marketing?