Working together with local vets, and getting them to refer clients to you is gold dust as an animal therapist. However it isn’t as straightforward as just sending an email to local practices, you have to do a lot more than that to build a professional network. 

I see a lot of therapists giving up when their initial efforts don’t result in referrals. 

In today’s podcast episode I unpack exactly what to do to kickstart your working relationship with vets, looking first as an equine therapist and also as a canine practitioner.  I also dive into the pitfalls that I see many practitioners falling into, so you can avoid these.

Working with vets is a bit like dating, you aren’t going to get married after simply sending an email, but remember it is a gateway to more clients, developing your practice and being the next level therapist that I know you are capable of. 

Don't forget that vets will be checking out your online presence, so make sure that your website and social media platforms reflect the professional that you are. Social media is your shop window so having up to date content, and a clear way that potential new clients can book with you is essential. 

If you’d like my help with building your audience and making more sales from social media then this is the perfect time to join my membership The Collective. Right now we have an epic Black Friday offer meaning it’s just £99/$129 for 12 months support. 

Our members receive live monthly training, templates, content calendars and so much more. 

Here’s the link to join 

https://nicola-s-school-745a.thinkific.com/courses/the-therapists'-collective

Passive Income - What Works and 3 Ways to Get Started

Passive Income and making money while you sleep sounds like the absolute dream. The concept of creating something once and then selling it multiple times over is a popular one, and something that many animal therapists want to create for their businesses

However, any new income stream needs marketing. Unless you have a huge ads spend and a well executed automated sales funnel you are going to have to put some work into marketing and selling your new offer.

I personally think that a semi -passive income stream is a better aim for therapists. Create something once and sell it many times over.

It’s more scalable, means you can help people and their animals anywhere in the world and it’s much more sustainable for you the business owner.

In this podcast episode I outline three to get started

A course

Webinar

Membership

I dive into the pros and cons of each and share the one thing that most people miss- which is to build your audience as well create a new offering. You need new people to sell it to.

If you’d like my help with building your audience and making more sales from social media then consider joining my membership The Collective. Right now we have an epic Black Friday offer meaning it’s just £99/$129 for 12 months support.

Our members receive live monthly training, templates, content calendars and so much more.

Here’s the link to join

https://nicola-s-school-745a.thinkific.com/courses/the-therapists'-collective

Black Friday doesn’t haven’t to be a discount, it can be a special offer.

BUT if you aren’t offering something for Black Friday I really think you’re missing out.

Listen to today’s episode to discover how to create a Black Friday offer that is right for you and your business and discover my thoughts on discounting here in this episode from earlier in the year

https://podcasters.spotify.com/pod/show/nkcequestrian/episodes/Should-you-use-discounting-in-your-business-as-an-animal-therapist-e2jtsu8/a-ab9mg0r

This is a topic that I’m asked about all the time -how do I get my followers to turn into clients who make regular bookings?

In today’s episode I’m breaking down exactly how…

Firstly you need to understand the numbers game of followers, and remember that it’s all about the right followers not vanity numbers

Next you need to follow the 7 content strategy steps that I outline

• ​Be the expert
• ​Creating connection
• ​Direct sales content
• ​Make invitations and decide on your follower to client journey
• ​Make clear CTAs and stick to one
• ​Use storytelling
• ​Sell from stories

If you’d like me to teach you how to make content that sells, and how to be a trusted authority online then jump into my monthly membership The Therapists Success Collective.

I set up the Collective to help amazing animal therapists (just like you) make sales from social media, attract clients and save hours on content creation.

Inside the Collective you’ll receive monthly content calendars, our proven templates, live monthly training AND my eyes reviewing your content.

It’s just £29/$35 a month and you can cancel anytime

Here’s the link to join us (we have so much awesome training planned for November!!)

https://nicola-s-school-745a.thinkific.com/courses/the-therapists'-collective

Creating Demand for Your Business

At any one time only 3% of the market are actively looking for your service.

So unless you want to be one of those therapists who sits and waits, and just hopes that people will find their website or social media channels you have to create demand.

Because there are plenty of people out there who need your help right now.

Creating demand means you get to control the market- not the market controlling you.

Yes super empowering right

Listen to this week’s episode to discover how to do with via social media, piggyback marketing and content marketing - it’s all much easier than you’d think

Enjoy

P.S. If you’re loving the podcast then please do leave a review- it helps more amazing therapists just like you to find this podcast and get help with their business

So many animal therapists tell me that they hate sales. 

They don’t want to be pushy or feel awkward. 

They don’t want overtly ‘salesy’ marketing BUT they do understand that no sales = no business. 

I have a totally different way of looking at sales. It’s actually the best way to help people, and here at NKC we have a mantra of serve first. 

Listen to the podcast to discover 

I truly believe that not having a clear plan to sell, and not taking daily action that leads to sales is a disservice to the wonderful animals that you are here to help. 

Shining a spotlight on your money mindset 

Today it's a super quick podcast episode where I will be supporting you to shine a spotlight on your money mindset. 

Some of you might not have given this topic too much thought before, BUT it is the reason that you….

In this episode I will be helping you to dig deeper into your own beliefs and fear around money. 

Here are the journal prompts for you … 

Next look at how you can shift this energy and take on new beliefs that support you achieving your next chapter of business, and your greatest dreams. 

Like - “I believe there is more than enough money for everyone.” 

Then look at what action you can take today that aligns with your new beliefs. 

Remember the baby steps really do add up.

If I came into your business tomorrow as your coach, I wanted to share what I’d walk you through to dramatically change your life and business.

I’m sharing this because you can also apply these 4 steps yourself. and steal my exact blueprint for success.

1. I’d look at where you are, and where you want to go with your business. Once we know what the ‘gap’ if, and have clarity on your goals we can make a plan from there.

2. I’d look at optimising your current business, and seeing what is missing. I’d look for the ‘pockets’ in the business that could be more efficient. Maybe your diary or journey planning, perhaps you need a VA or assistant, maybe automations and systems. Let’s get the current business running as smoothly as possible.

3. Next I’d look at your beliefs, thoughts, energy, feelings, actions - everything that could be holding you back. I’d also look at what shifts you needed to make to make your goals possible.

4. Finally I’d look at adding in new revenue streams, online or in person, or both.

You can apply these steps to your business too! But can you imagine what it’s like to have a fresh pair of eyes on your business? Supporting you to hit better goals than ever before? Filling in the blanks around strategy, sales and marketing?

It’s pretty awesome. You get the strategy, and the help to implement it (unlike a course or online program where you are on your own) AND together we totally change your mindset. This work is literally life changing.

If you know deep down that this is how you’d like your next 6 months in business to be (imagine what a 2025 you’d have!), then please complete the application form below and we can have a chat about me mentoring and coaching you.

https://api.leadconnectorhq.com/widget/survey/TYr5g3mIM0Q4XPGhyfnh?notrack=true

Fear in Business- What it is and how to overcome it

Fear in business is totally normal. Running your own business as an animal therapist is very different to working for someone else.

In this episode I’m going to explore 3 key fears I see, and what to do about these so that you can overcome these. I’m also going to answer the question - “Should you feel the fear and do it anyway”.

Dealing with fear in business becomes so much easier when you can recognise the type of fear, and move through it.

Types of fears that affect equine and canine therapists the most:

Fear of Failure - this is actually less of a problem than people think

Fear of Judgement or Rejection

Fear of Success - this is the really interesting one and I dive deeper into this.

Discover my hints, tips and solutions for dealing with each type of fear so that you can learn to dance with fear in your business, not feel totally blocked by it.

I’d also like to make a very special invitation if you know that fear is keeping you stuck in your business right now. I’ve opened up 3 coaching spaces of my transformational 1-2-1 coaching with Autumn/Fall. If you’d like my support with powerful proven business strategy and life changing mindset work then please complete the application form below and I’ll be in touch.

https://api.leadconnectorhq.com/widget/survey/TYr5g3mIM0Q4XPGhyfnh?notrack=true

Why your mindset is a game changer as an animal therapist

If you’re looking to grow your business, finding that your stuck or hit a plateau in business listen up.

You are missing something - mindset work!

You can’t out action a mindset that isn’t designed for business success.

Here’s why it matters….

You’ll stop being scared of your goals and dreams (yep the fear of success is a real thing)

You’ll switch on your ‘inner google’- aka the reticular activation system - a unique filtering system in your subconscious mind

You'll have greater clarity and decision making will be easier

You’ll no longer self sabotage or procrastinate on action taking

You’ll find yourself saying no more - which is great for business

You’ll become a client magnet, only attracting your ideal clients.

Here’s how to start working on your mindset today….

Become aware of your thoughts - as humans we have a lot of negative thoughts, and we have pretty much the same thoughts as yesterday, which are the same as the day before. Check in and find out what are your most ‘thinking thoughts’ . It might just surprise you.

Stop spirals. Negative thought spirals are rife with animal therapists, looking out for these, and learning to stop them in their tracks is so powerful.

Start brain training! There are so many amazing ways to train your brain for business success, all for free and available to you on your phone.

Remember to reach out to me via Instagram and message me the word AUDIO and I’ll send you a powerful audio recording to start your brain training journey today. Enjoy!

Remember you are the key to your success, and you can change your brain, which will literally change your life and business beyond measure.

Instagram - here https://www.instagram.com/nkcbusinesscoaching/