Tom’s not attempting to set the Guinness World Record for the Most Interviewed Person in Podcasting just for the fun of it. As a business owner, he knows that podcast guesting pays off!
By being interviewed on the right podcasts, you get instant positioning as an expert in front of a brand new audience of potential clients and customers.
Before the interview, make sure you know who you’re talking to, what you’re talking about, what their problems are, how you can solve them, and how they can take a next step with you.
Weave in stories during your interview and make sure you’re providing great value.
Having a well-designed strategy in place will help you effortlessly convert listeners into leads.
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