Being successful with Facebook Ads takes more testing and finessing than you might expect. If you're just getting started, don’t get discouraged if you aren’t seeing the kind of results you hear others get. Stick with it, test, tweak, and you’ll get there.

Andrew recommends to start with the lowest hanging fruit first. Retargeting is much easier than interest targeting.

Retargeting allows you to reconnect with people who are already familiar with your website or your work.

Before writing your copy or creating your graphic, make sure that you have a clear goal in mind for your ad.

It’s best to start with an existing funnel and products so you can properly measure conversion. Make sure to have a benefit driven copy and it is always better to to have a few variation of an ad before putting it out.

If you follow the process, start with the easy before moving to the hard part, then, results will come. | Show notes: https://awesound.com/@niczthename/andrew-hubbard-on?auid=aGmaRW5c

Having a website is a necessity in business today.

If you're just starting out and bootstrapping your biz, the good news is that it's easier than ever to build a website. But the challenge, according to Andy, is having compelling content. Imagine that if your website is the mousetrap, your content is the cheese!

Your website needs to answer your prospect's top questions. Make your website as personal as you can by telling your story and focus on being human and use your website to build trust and relationships.

As a digital ink is never dry, a website is never done. Your website doesn't have to be perfect so launch as soon as you can and start revisions the next day! | Show notes: https://awesound.com/@niczthename/andy-crestodina-on?auid=aGmaRW5c

Virtual summits are an incredible tool for kickstarting your business. Your email list will grow, you’ll get new social media followers, and you can generate a new income stream. Not to mention the opportunity you’ll get to build deep, meaningful relationships with people you admire.

When it comes to getting speakers, Bailey suggests looking for partners in your niche, with a devoted following, who will work with you in making sure that your summit is successful.

Do you need to wait until you're well known before hosting one? Absolutely not! Bailey insists that virtual summits can be an great tool for new infopreneurs to establish their authority, build their list, and grow relationships. | Show notes: https://awesound.com/@niczthename/bailey-richert-on?auid=aGmaRW5c

Marc shares that coaching is all about helping people and leading them down a predetermined path to their personal goals.

To start coaching, there’s no need for certification so you really can just jump in!

List your skills out and recognize your areas of expertise, where you can help others grow. You undoubtedly know a lot more than you think.

Marc advises to prepare a rough framework for your coaching package that may run for 3-months, where clients may extend depending on their needs.

Building a coaching business requires time, dedication, and hard work - especially in the early days. Be patient and keep at it. | Show notes: https://awesound.com/@niczthename/marc-mawhinney-on?auid=aGmaRW5c

Patty stresses that building deep and honest relationships with people is a powerful strategy to stabilize and grow your business.

Having a personal mentor to guide you in implementing your great ideas is a priceless resource that will save you time, money and bring in significant revenue much faster.

Setting up systems and asking better questions about your ideal outcomes, what your prospective clients and customers want, and who you can collaborate with that’s aligned with your values can speed up your ability to connect with and develop high-quality relationships with high-quality people.

Being clear that your goal is to serve your people will help you attract and develop more mutually beneficial relationships. | Show notes: https://awesound.com/@niczthename/patty-farmer-on-how-to-build-rockin-relationshi-2?auid=aGmaRW5c

PR is a cost-free and powerful way to increase awareness of your personal brand and build recognition and positioning as an expert.

You don't need to be a celebrity or large corporation in order to attract media attention.

Catriona explains three ways to get publicity: a media release is the traditional way of contacting journalists, a media pitch - which is Catriona’s favorite, and with contributed articles.

The most important thing to have in place before reaching out to the media for publicity is a clear strategy.

Pique the interest of journalists by coming up with a great media angle that is significant, timely, prominent, or based on human interests. | Show notes: https://awesound.com/@niczthename/catriona-pollard-on?auid=aGmaRW5c

Digital programs or courses can be used for so many purposes from delivering your content to clients and customers, onboarding new staff, or as a free lead-generation tool.

Greg advises that creating a course structure can be done within an hour or two.

Make sure to start with the promise of your program before you begin building it. Then establish the milestones that your students should reach, and break down the steps that they’ll need to take in order to get there. 2-7-minutes tend to be an ideal lesson length for overall comprehension and engagement and adding quizzes throughout your course can help boost engagement. Sending feedback and reminder emails may also improve your student’s experience, as well as the completion rates for your courses. | Show notes: https://awesound.com/@niczthename/greg-smith-on-how-to-create-rockin-digital-cour?auid=aGmaRW5c

Stacey explains that reframing your view of Pinterest more as a search engine and less of a social media platform is really key when it comes to leveraging Pinterest as an entrepreneur.

Pinterest is a great way to drive traffic to your products and services because people are actively searching for solutions to their problems through Pinterest and if you can provide them with their solutions, you really can win.

Start out with 5 to 7 boards with relevant content on them and be sure to share other people's content, as well as your own, and make sure that you stay consistent in your strategy once you get started on Pinterest.

And take advantage of Pinterest's analytics with a business account. | Show notes: https://awesound.com/@niczthename/stacey-harris-on?auid=aGmaRW5c

Rob explains that podcasting is an incredibly intimate medium from which to connect with your followers.

People are able to devote a lot more time to consuming audio then other types of content since they can do so while driving, cleaning, or any number of other routine things, so there’s a great opportunity to get in front of your potential audience more frequently.

And when people listen, they listen in 3D.

Rob believes that anyone can leverage podcasting as a platform and especially encourages women to take it up.

You can do very well if you offer value. Beyond that, everything else is gravy. | Show notes: https://awesound.com/@niczthename/rob-walch-on?auid=aGmaRW5c

Shel explains that ordinary people can make a tremendous difference in the world, simply by deciding to do so.

The greatest social changes throughout history came about from ordinary people exclaiming, "I've had enough."

One person’s passion, shared with others, has the potential to start a movement.

A movement can be as small as a homegrown community project or an international movement that spans across continents.

Small businesses, freelancers, and solopreneurs CAN all start their own movements, helping society while also helping themselves. There are countless opportunities all around you to create win/win/win situations to heal the world. | Show notes: https://awesound.com/@niczthename/shel-horowitz-on?auid=aGmaRW5c