Business by Design

Business by Design

By Valerie PriesterBusinessEntrepreneurship
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Business by Design episodes

  • The Three Step Pre-sale Pep Talk

    You’re on a discovery call. The vibes are right, the connection is strong—and then it happens. Your voice wobbles right before you quote your price. Sound familiar?

    I’m Valerie, and on this week’s Business by Design, I’m sharing a simple, powerful 3-step ritual I call the Pre-Sale Pep Talk. It’s my go-to before any sales conversation, especially when nerves try to take the mic.

    Whether you’re just starting out or stepping into higher-ticket territory, this pep talk will help you anchor your confidence, own your value, and speak your price with power.

    Let’s get you prepped, present, and paid. Tune in.

    11 min
  • The 3-Minute Confidence Reset

    You know that moment—the pause right before you hit publish, pitch the client, or say your price out loud—and suddenly, self-doubt shows up like an uninvited guest?

    I’m Valerie, and on this week’s Business by Design, we’re talking about that tight little knot of hesitation that shows up when you’re on the edge of visibility, leadership, or expansion.

    This episode is your permission slip to feel it, face it, and move anyway. Because every bold move you make in business requires a mindset that supports your mission—not sabotages it.

    Let’s loosen the grip of fear and tighten your trust in yourself. You’re more ready than you think. Let’s dive in.

    14 min
  • Build Your Business from the Inside Out (with Dr. Delphina JOY Avila)

    What if the secret to sustainable growth isn’t another strategy—but a mindset shift rooted in who you really are?

    I’m Valerie, and today on Business by Design, I’m joined by the incredible Dr. Delphina JOY Avila. Together, we’re exploring how grounding your business in your values—not just your goals—creates authentic leadership, lasting impact, and yes… JOY.

    Dr. JOY shares her powerful L.E.A.D. with JOY framework to help you:

    • Live your values

    • Embrace the growth path

    • Align wellness and work

    • Decide with intention

    This episode is a soul-deep reminder that your business isn’t just a checklist—it’s an extension of your purpose. So if you’re feeling stretched, stuck, or searching for deeper alignment, this conversation is for you.

    55 min
  • Managing the Plateaus in Your Business

    Feeling stuck? Like you’ve hit a wall in your business growth? Don’t panic—this might just be your plateau moment.

    I’m Valerie, and today on Business by Design, we’re reimagining what it means to hit a plateau—because it’s not a setback, it’s a signal. A powerful pause inviting you to reflect, recalibrate, and rise.

    In this episode, I’ll walk you through how to shift your mindset around these seasons, use visualization to reignite your vision, and take the kind of bold, intentional risks that lead to real breakthroughs. Your next level is waiting—and the plateau might just be the doorway.

    13 min
  • The Confidence to Walk the Talk

    Are the promises you speak over your business backed up by consistent action? Or is there a quiet gap between what you say you’ll do and what actually gets done?

    I’m Valerie, and this week on Business by Design, we’re talking about the confidence-draining disconnect that happens when our actions don’t align with our intentions. Because that gap? It’s subtle, but it can hold you back in big ways.

    Let’s talk about how to close it—so the words you speak over your business are reflected in your results, your growth, and your power.
    It’s time to walk the talk.

    15 min
  • Freed to Flourish: Break the Beliefs That Bind You

    Juneteenth is more than just a moment in history—it’s a powerful reminder of what it truly means to be free. In this week’s episode of Business by Design, I’m reflecting on the deeper meaning of freedom—yes, in our history, but also in your life and business right now.

    We’ll talk about the mindset shifts that can help you break free from the limiting beliefs that keep you playing small. I’ll share a simple method to start challenging those beliefs so you can boldly move toward your next level—with clarity, confidence, and accountability.

    Because the truth is: freedom means you get to choose. Choose how you show up, how you lead, and how big you allow yourself to dream.

    15 min
  • The Why is Not Important

    If you’ve ever found yourself stuck in a loop of overthinking—wondering why you’re not taking action, why you keep procrastinating, or why things still feel hard—this episode is for you.

    I’m Valerie, and today on Business by Design, we’re shifting the focus. Instead of getting caught up in all the reasons behind your resistance—whether it’s fear, perfectionism, or plain overwhelm—I want to help you start moving. Because the “why” matters less than what you do next.

    We’ll talk about simple, powerful ways to take the very first step forward—so you can finally break out of that holding pattern and start creating real momentum in your business and life.

    Let’s stop circling the problem and start stepping into your progress.

    12 min
  • Are Paradigms Keeping You Stuck with Jeanette Lowry

    Have you ever felt like no matter how much you do, something still keeps you stuck in the same old cycle? On today’s episode of Business by Design, I’m joined by the incredible Jeanette Lowry—coach, speaker, and mindset mentor—who’s helping us peel back the layers and get to the root of what’s really keeping us stuck.

    Jeanette shares her wisdom on recognizing hidden paradigms, interrupting old mental patterns, and reprogramming your thoughts to support a life and business that feels deeply aligned. If you’re ready to break free from the thinking that no longer serves you, this conversation is exactly what you need.

    Let’s get into it.


    39 min
  • Confidence & Consistency with Annabelle Klein

    Join me and my special guest, Annabelle, as we explore why people don’t go after the things they dream of doing. What actually holds us back? Why do we procrastinate, self-sabotage, or stay stuck even when we know what we want?

    44 min
  • Realign, Refocus, and Reignite Your Goals

    We’re already a month into Q2—how are those big goals holding up? If things have lost a little spark, don’t worry. You’re not behind, you’re just ready for a reset. I’m Valerie, and in this week’s episode of Business by Design, we’re diving into how to realign, refocus, and reignite your goals so they still feel aligned with what matters most to you right now. Let’s bring your vision back to life.

    11 min

About Business by Design

From the publisher's feed

Business by Design with Valerie Priester is a monthly podcast for established, heart-centered women entrepreneurs who are ready to stop second-guessing themselves and start leading from…