Business by Design

Money can feel like one of the heaviest topics in a woman entrepreneur’s journey. But what if your money choices became a reflection of your values and a path to the freedom you crave?

In this special episode of Business by Design, I sit down with Mona Santos, Certified Financial Planner (CFP), to have an honest conversation about aligning money, values, and vision. Mona shares her own journey of redefining financial success and offers practical insights on how women entrepreneurs can take ownership of their finances without shame or fear.Here is what you will learn in this empowering conversation:

• Why money is not just numbers; it is deeply connected to your values and self-worth.
• How to create financial decisions that serve both your business and your life.
• The role of confidence and clarity in building long-term financial freedom.
• Practical steps to begin aligning your money with what truly matters most.

Mona’s wisdom will leave you feeling inspired and equipped to see money as a tool for freedom, not fear.Designing your victory is a choice. Start by aligning your money with your values today.

In this conversation, Valerie Priester emphasizes the importance of building confidence through keeping promises to oneself. She introduces a five-day challenge consisting of small, actionable steps known as 'micro brave moves' that encourage individuals to take action, face fears, and ultimately build self-confidence. Each day focuses on a specific task designed to empower individuals in their personal and professional lives, such as confidently stating prices, asking for opportunities, and learning to say no. The conversation concludes with a call to action for listeners to implement these strategies and reflect on their progress.

Takeaways

• One of the best ways to build your confidence is to keep promises to yourself.
• Confidence is built by keeping promises.
• Action will help to minimize fear and doubt.
• Small acts teach your nervous system that you can do it.
• There is power in the pause when stating your price.
• Draft one sentence the night before to ask for something.
• Learn how to say no clearly to maintain boundaries.
• Delegation is key to regaining your time.
• At the end of each day, create an evidence log of your accomplishments.
• Designing your victory is a choice.

RESOURCES
Grab my Free guide, Break Through Your Confidence Plateau → https://go.valeriepriester.com/break-through-your-confidence-plateau

In this conversation, Valerie Priester shares her insights on navigating the challenges of entrepreneurship, emphasizing the importance of viewing setbacks as feedback rather than failures. She discusses the emotional hurdles that can arise when expectations are not met and offers practical strategies for shifting one's mindset. By focusing on data and feedback, entrepreneurs can learn to take action without being hindered by fear. Valerie outlines three key mindset shifts and encourages listeners to embrace trial and error as a vital part of the growth process.

Takeaways

• Our growth and success involve trial and error.
• Fear can prevent us from taking action.
• Feedback is data, not a reflection of our worth.
• Naming emotions is the first step to understanding them.
• Separate the story from the facts to gain clarity.
• Your worth is not tied to your metrics.
• Asking kinder questions leads to better outcomes.
• Review results without self-criticism.
• Action should feel like research, not a referendum.
• Designing your victory starts with mindset shifts.

RESOURCES
Grab my Free guide, Break Through Your Confidence Plateau → https://go.valeriepriester.com/break-through-your-confidence-plateau

In this conversation, Valerie Priester shares insights on the importance of appreciating the present moment, especially during the 'in-between time' when you are waiting for your desires to manifest. She emphasizes the role of faith in this process, encouraging listeners to activate their faith and recognize the abundance they already possess. Through personal anecdotes and client experiences, she illustrates how gratitude can shift perspectives and open doors to greater opportunities, ultimately leading to a more fulfilling life.

Takeaways

• Appreciate where you are now on the journey.
• The in-between time is where many get stuck in doubt.
• When we ask for something, it is given immediately.
• How we 'be' in the in-between time affects manifestation.
• Faith is a pillar in navigating life's challenges.
• We often focus too much on doing rather than being.
• Recognizing current abundance is crucial for success.
• Gratitude can open doors to new opportunities.
• Temporary financial challenges do not define success.
• Designing your victory is a conscious choice.

RESOURCES
Grab the clarity-reset checklist inside the free guide Break Through Your Confidence Plateau → https://go.valeriepriester.com/break-through-your-confidence-plateau

In this episode of Business by Design, Valerie Priester interviews career coach Shannon Fox, who specializes in empowering working moms to achieve their career goals without burnout. They discuss the importance of setting boundaries, the MAP framework for success, and the significance of mindset in personal and professional growth. Shannon shares her journey of overcoming burnout and the strategies she uses to help her clients navigate their careers while maintaining a healthy work-life balance. The conversation emphasizes the power of self-care, the role of coaching, and the importance of recognizing one's strengths.

Takeaways:

• Shannon helps working moms land their dream jobs.
• Setting boundaries is essential to avoid burnout.
• The MAP framework includes mastery, authenticity, and power unlocking.
• Mindset shifts are crucial for personal growth.
• Saying no can be a form of self-care.
• Scheduling time for oneself is important.
• Empowering others starts with self-empowerment.
• Coaching is vital for continuous growth.
• Words have power and impact our mindset.
• You are uniquely made and have value.

RESOURCES

Grab the clarity-reset checklist inside the free guide Break Through Your Confidence Plateau → https://go.valeriepriester.com/break-through-your-confidence-plateau

Feeling heavy even while hustling? Your strategy isn’t broken—your vision is buried. In the final August clarity episode, Valerie walks you through a 10-minute reset:

1. Quiet the noise—spot the three loudest distractions.
2. Picture how clarity feels—the inner cue you can’t ignore.
3. Take one aligned step—momentum comes from vision, not force.

Listen, breathe, then move from mind-fog to momentum.

RESOURCES

Grab the clarity-reset checklist inside the free guide Break Through Your Confidence Plateau → https://go.valeriepriester.com/break-through-your-confidence-plateau

Meet my client—talented, booked out, and quietly discounting her rates because she feared bigger conversations. One rewritten belief and 21 micro-brave moves later, she tripled her lead quality.

Inside the episode:

• The single sentence running her business (and how we rewrote it).

• How a one-page Future Snapshot shifted her pricing energy overnight.

• Daily “micro-brave” actions you can steal to align your offers with your worth.

If you’ve ever taken “whatever comes along,” this is your coffee-chat reality check.

RESOURCES

Free guide: Break Through Your Confidence Plateau → https://go.valeriepriester.com/break-through-your-confidence-plateau

You’re refreshing the same tab, replaying the same “what-if” scenario, and calling it research. It’s not—it's fear dressed up as productivity.

In this clarity-first mini lesson, Valerie unpacks:

• Why overthinking spikes when your inner vision is blurry.
• The 5-minute decision rule that frees your brain (and calendar).
• A 3-step micro framework—Illuminate → Imagine → Ignite—to swap mental loops for confident action.

Grab your notebook (not another browser tab) and let’s decide, simplify, and move.

Download the free guide Break Through Your Confidence Plateau → https://go.valeriepriester.com/break-through-your-confidence-plateau

In this week’s episode of Business by Design, Valerie sits down with guest Deb Monfette, a high-tech coach and creative strategist, to explore how clarity, simplicity, and alignment can radically transform your business.

Deb shares her personal journey from corporate to entrepreneurship and how creating space for her true strengths helped her build a business she actually enjoys.

They unpack:

• Why clarity must come before strategy
• How creativity and simplicity can open the door to consistent action
• Why you’re not broken—you’re just not aligned (yet)
• The mindset shifts that help you attract the right clients and release the “shoulds”

Whether you're feeling stuck in a sea of strategies or overwhelmed by noise, this episode will help you reconnect with your path forward.

Download Valerie’s free guide: Break Through Your Confidence Plateau 

Designing your victory is a choice—start with getting clear on what lights you up.

Have you ever found yourself stuck in a loop—repeating the same client story, stressing over the same money worry, or recycling the same tired inner dialogue? And then you pause and wonder: Why am I still here?

I’m Valerie, and in today’s episode of Business by Design, we’re exploring how a single moment of pure, gentle awareness can interrupt the pattern and open the door to lasting change. No force, no shame—just presence. Because sometimes, the breakthrough isn’t in doing more—it’s in noticing what’s already on repeat.

Let’s step off the hamster wheel. See you on the podcast.

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