About Jeff Morris

Jeff Morris is the founder and CEO of Helicx. Helicx helps organizations create new customers and turn existing customers into raving fans by elevating the needs of the customer to design the processes needed to drive sales leads and employee engagement. Today’s multi-channel, multi-cultural world has changed the way customers buy. Jeff has 30 years of experience in marketing and mapping the customer experience. He is a serial entrepreneur, founding his first company in 2002. He is also a corporate speaker, widely respected for his skills understanding the psychology behind why your customers buy and how your employees can help you “sell.”  He is currently working on a book: Give Love, Get Love: A highly effective sales process for the rest of us.

In this episode Virginia and Jeff discuss:

• The power of VALUES BASED MARKETING for growing a business where people love to work and customers love to buy.
• The single most important strategy you MUST implement for your brand to stand out from the crowd
• The dangers of ignoring what your customers REALLY need
• How to get YOUR message heard above the din of the industry leaders
• How shift from transactional to connected relationships with your consumer
• How to out market your category kings!
• How to use LinkedIn to begin building meaningful relationships inside the companies you most want as clients!

Key Takeaways:

• Selling on price will create a crisis in your business
• You must leverage human desire to join in community to elevate your brand
• Trust à Belonging à Purpose
• The internet has dramatically changed consumer behaviors, so we need to change our approach
• No one wants to be sold, everyone is looking to buy
• Show your tribe you are just as vested in their success as they are
• Relentless prospecting is essential to business success

How to reach Guest:

• Contact Jeff for your complimentary Values Marketing Mastery Call!  [email protected]
• FB: https://www.facebook.com/Helicx-1434946100074934/

About Doug and Strick

Doug Sandler and Strickland Bonner have been friends for more than 20 years. They share a common passion for exemplary customer service, which begins with becoming fast friends with pretty much everyone they meet! Going above and beyond has always been their key to business success and both have spent their careers over-delivering in a world plagued by mediocre service.

 As podcasters and hosts of the wildly popular Nice Guys on Business Podcast, Doug and Strick have created and produced more than 800 episodes and in November of 2017 achieved one heck of a milestone, crossing over the 1 million downloads mark.

 As their client and their friend, I can honestly say, no one does relationship like these guys and I’m thrilled to have them as guests on my show! Buckle up – whenever you are with them, it’s bound to be one hell of a ride!

 In this episode Virginia and the Nice Guys discuss:

How creating authentic relationships creates the foundation for an amazing business!

 Key Takeaways:

• Be an ACTUAL person, not a “persona”
• Turn the people you meet into your FRIENDS!
• Become an authentic conversationalist – listen and learn!
• When you are trying to connect, see what you can do for others FIRST
• You might not know how the “money thing” is going to work at first, so be open to exploring options with your prospects!
• The loudest prospect is not always the best customer!
• Resolve to solve problems in partnership
• Create real intimacy
• Use social media to enhance, not replace, real relationships
• Remember: conversation = connection

 How to reach Doug and Strick:

• Subscribe to The Nice Guys On Business podcast: https://www.niceguysonbusiness.com/author/dougsandler/
• Call 4242DJDoug
• On FB: https://www.facebook.com/groups/niceguyscommunity/
• On Twitter: https://twitter.com/NiceGuysonBiz

Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.

Although for years he was best known for his book, "Endless Referrals," over the past few years it’s his business parable, "The Go-Giver" (coauthored with John David Mann) that has captured the imagination of his readers. "The Go-Giver" shot to number six on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached number nine on BusinessWeek. Since its release it has consistently stayed in the top 25 on 800ceoread’s Business Book Best Seller List. It’s an international bestseller and has been translated into 21 languages. It is Bob’s fourth book to sell over 250,000 copies.

Bob believes his newest books, "Adversaries Into Allies: Win People Over Without Manipulation or Coercion" and “The Go-Giver INFLUENCER” are by far his most important work yet.

Drawing on his own experiences and the stories of other influential people, he offers five simple principles of what he calls Ultimate Influence — the ability to move people to your side in a way that leaves everyone feeling great about the outcome… and about themselves!

In this episode Virginia and Bob discuss:

• The importance of having systems and a predictable process to ensure success
• Why it is important to master your emotions
• The dangers of rationalizing (rational – lying)
• Spending MORE time in RESPOND-mode and LESS time in REACT-mode
• Why overcoming confirmation bias is essential to creating positive relationships

Key Takeaways:

If you want to be an influencer….

• Master Your Emotions

• Step into the Other Person’s Shoes

• Set the Frame. 

• Communicate with Tact and Empathy.

• Let Go of Having to be Right. 

How to reach Bob Burg:

Download the first two chapters of Bob’s new book:

The Go-Giver Influencer at www.thegogiver.com

About Travis Chappell

Travis Chappell is a direct sales expert, successful entrepreneur, real estate investor, and superconnector. He is the creator and host of Build Your Network, a podcast dedicated to helping professionals cultivate genuine relationships, grow their inner circle, and leverage a powerful network the right way.

In this episode Virginia and Travis discuss:

• The importance of transitioning from PUSH marketing to PULL marketing
• The value of creating relationship and partnerships in selling
• The essential elements of developing an “emotional intelligence” program
• Thinking it through:  Who can I reach and with what activity?

Key Takeaways:

• Keep a running list of people you want to connect with
• The 40/40/40 Rule
• Give without expectation of receiving
• Give FIRST:  add value, volunteer, invest in others

How to reach Guest:

www.travischappell.com

Facebook: @traviscchappell

Instagram: @travischappell

About James Crain

James Crain is A UI Developer and Designer who is guided by the desire to create a great UX. While he specializes in front-end creation, He has a broad background in Software and Database Development and Design. James is very process oriented and passionate about great design and excellent usability.  As the founder of GrabMeDelivery.com, a tech start up that aims to create community by connecting people using a “social delivery” concept as a platform for connecting people who need a hand to people who are willing to lend it!

In this episode Virginia and James discuss:

• How platforms like AirBnb, Uber and now GrabMeDelivery have the power to create community as a solution to the disconnection and disjointedness that seems so prevalent in society today
• The value of Stoicism for riding the entrepreneurial roller coaster (without throwing up)
• How to maintain forward momentum in the face of setbacks

Key Takeaways:

• Success is found outside of one’s comfort zone
• One bad experience shouldn’t rob you of future joy
• Everyone wants to connect. Community-builders are essential.
• Determine your objective and stick with it!
• Know YOUR definition of success and don’t let others try to redefine it!

How to reach James:

Check out GrabMeDelivery at www.grabmedelivery.com

Email James at: [email protected]

Zach Tucker is a social entrepreneur and the founder of Good Meets World – a St. Louis-based startup that has created a rapidly growing community of businesses that are changing the world. As a recent St. Louis 30 Under 30 recipient, Zach is on a mission to bridge the gap between the power of small businesses and the needs of local nonprofits. So far, this mission has generated over $100,000 in donations to St. Louis nonprofits, while helping over 50 small businesses grow through the power of giving back. Zach's philanthropic work has earned him invitations to the White House and the Paris International Climate Change Summit. In his free time, Zach can be found playing piano, hiking, and planning his passion project - a 90-day trip volunteering across the globe. 

In this episode Virginia and Zach discuss: 

Every business owner out there is solving a problem for their customers. However, not every business owner has experienced the problem they are solving. When you can solve a problem for yourself, and see the benefits of creating a business around it, you have a leg up on any competitor in your space. Why? Because you have a story. But it's not just a story to tell, it's an experience that you went through to get to where you are today, and THAT gives an expertise that no book, class, or franchise can. This process is what led me to start GMW - I created a giving program that took my previous business to new heights, and now we do the same for others. In our space, we don't have a single competitor that has a similar story, which gives us a personal touch that our customers LOVE and value. We speak from experience. 

Key Takeaways: 

-Giving FIRST dramatically improves the quality of our business, our community and our own lives 

-Telling a GREAT story grounded in personal experience is THE BEST way to attract and retain loyal customers 

-Purposefully incorporate a consistent giving plan into your brand creates powerful leverage for your business 

How to reach Zach: 

Check out Zach’s business at: www.goodmeetsworld.com 

Email Zach at: zach@goodmeetsworldcom 

Connect on Social media: 

FaceBookwww.facebook.com/goodmeetsworld 

Linked Inhttps://www.linkedin.com/company/goodmeetsworld/ 

Instagramwww.instagram.com/goodmeetworld 

Scot Hunsaker, born in St. Louis in 1963, learned early on the value of not only

working hard, but working smart. His father was a very successful entrepreneur who

worked seven days a week, twelve hours a day. “I had my own credit card and car at 16,”

Scot says, “Not because I was a spoiled kid but because I was buying things and helping

to run his companies.”

He attended Indiana University and credits that experience with teaching him how to

manage a process and get to the finish line. After getting his degree in business he

returned to the St. Louis area and worked for Mark Twain Bank for five years. “I learned

a lot about what I wanted to do during that time,” says Scot. “In a bank, you are exposed

to every kind of business and you wind up calling on companies of all shapes and sizes,

seeing their issues, etc.” He would eventually go back to work into one of his dad’s

businesses, and brought much of what he had gleaned in banking to his new role. “If I

have a gift, it’s the ability to take a process that works and re-interpret and re-deploy it to

make it current,” he says. He would buy that business, grow it significantly, and then

transfer ownership to his employees.

His current venture, Ardent, is built to help other business owners like himself figure out

how to do what he did- seamlessly transfer ownership of their companies someday to

their employees. Like many great business ideas, it was born out of his own experience

and from conversations with other entrepreneurs who needed guidance and

encouragement to help facilitate the process.

In this episode Virginia and Scot discuss:

• The importance of creating a culture of shared ownership when scaling your business

• How business owners can create a plan for engaging employees across ALL aspects of your business

• Best practices for becoming an exceptional leader of your team

Key Takeaways:

• Employees can solve their issues on their on when the leader engages in authentic conversation
• The less we do as leaders, the more we empower the team to develop an ownership mindset
• Each small win builds capacity for more difficult challenges
• For some, money may equal success, but most business owners dream of leaving a legacy
• Knowledge transfer is CRITICAL to your business legacy
• Don’t confuse the URGENT with the IMPORTANT

How to reach Scot:

www.ardentgroup.com

https://www.linkedin.com/in/scothunsaker/

https://www.facebook.com/employeesintoowners/