Business by the Books

One of the most infamous books around the Alexander household, The Power of Habit by Charles Duhigg is a "Chris classic." Duhigg shares story after story of the incredible effect that habits have on the way we think and do things, leading to life altering consequences, both good and bad. Let's get reading!

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Sounds like an oxymoron to be honest...but in an idea and service based country like the United States, Harry Beckwith shares the perspective that maybe the invisible is what you should be focusing on! Lots of fun examples and thoughts on this topic, so let's get reading!

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You can’t go wrong with a 5 time New York Times bestselling author like Malcolm Gladwell. The Tipping Point is one of two books we’ll be covering from Gladwell and what a fun one this is! We talk about the small things that make mind-blowing effects on our world and effective changes in our business successes. Let’s get reading!

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Let's make it rain! 💸💰💵  Ford Harding teaches us how to attract new clients, aka bring in the money. This book covers the fundamentals of what it looks like to go out and create business and generate long-lasting revenue through unique practices and relationships! Let's get reading!

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We’re back with another management oriented book by David H. Maister: Managing the Professional Service Firm. This book gives us a wholistic perspective on starting, running, and growing a service firm, perfect for Chris with his engineering consulting company! Lots to glean from this book, so let’s get reading!

Follow us on Instagram and subscribe to our YouTube channel to watch the video version of the podcast! Email us with your own perspective and thoughts on this book!

Instagram: @businessbythebooks

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We're back with another history book and it's anything but boring. The Innovators by Walter Isaacson explores the people who gave us the technology we have today, including this device you're watching/listening to us on! Let's get reading!

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Instagram: @businessbythebooks

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Zig Ziglar: the salesman, the motivational myth, the success legend. See You at the Top pushes entrepreneurs to create and pursue those lofty goals that will drive you to success. Having influenced multiple generations, Zig Ziglar pours out the wisdom of successful salesmanship and we are here for it! Let's get reading!

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Instagram: @businessbythebooks

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After a little hiatus, we're back with a new book: The 1-Page Marketing Plan by Allan Dibb. This is one Ashley has actually read...3 chapters of. Straightforward and honest, Dib provides a realistic, simple marketing plan that even an accountant can get excited about! Let's get reading!  

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Instagram: @businessbythebooks

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A regular recommendation from Chris, we're covering Peter Thiel's Zero to One. Taking concepts from the founder of PayPal, Chris shares the practical applications for starting and running a business as well as looking to the future and all the potential it has. Let's get reading!

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Instagram: @businessbythebooks

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This episode, we're going through Chris's all time favorite book...ever. While he may say that every other episode, this time he means it. Patrick Lencioni's The Five Dysfunctions of a Team covers the reasons why relationships are not as strong as they could be. By addressing the dysfunction, businesses, organizations, churches, and families can build a stronger team moving forward. Let's get reading!

Follow us on Instagram and subscribe to our YouTube channel to watch the video version of the podcast! Email us with your own perspective and thoughts on this book!

Instagram: @businessbythebooks

YouTube: Business by the Books

Website: businessbythebooks.com

Email: [email protected]