In the early morning hours, right after dawn, the motorist looks through the windshield to see nothing in clear focus with a gauzy, puffy whiteness allowing forms and shapes but little else until the car comes closer. The trip must be made, so the motorist sets a speed that allows room to brake for the unexpected but also is adequate for the required time of arrival. There is some tension in that calculation. The fog heightens the effort of perception. Different lighting is tested: brights-on, low beams, and fog lights. The passenger is concerned and alert – the other set of eyes on watch with the driver. Shapes and forms resolve into focus as the forward progress of the vehicle finally reveals the view of the road. Because of the fog more attention is paid to the act of driving, the view of the road is more focused, and the discussion between passenger and driver is about the road and what it is discernible. The driver thinks, “if I drove like this all the time, I would be a much safer driver. Even when it is clear, I should drive as if there is fog.”
For the business owner the analogy of the driver in fog is apt. Although the business owner does not see fog, there are important things not perceived because of elements keeping the owner from seeing the reality of the business and being too late recognizing threats to the success of the business.