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Expense or Investment Your Online Marketing?
On this edition of Business Connections Live, we talk to Michael Nagles of Strother Marketing Solutions, When your company gets really big, really successful, and you have a rocking operation that mirrors your vision, you should have someone ‘down the hall’ whose job it is to maintain your website, promote your business through social media and search engine marketing, and stay abreast of the trends in search engine optimization.
How much faster could you grow your business if your web site, social media, online marketing, and overall web presence was paying a return on the money you spend?
Key things to remember
Google reports that PPC ads are clicked on roughly 15% of the time. Which means that even though organic search results are clicked on more often, if someone sees an ad that fits exactly what they are looking for, they’ll certainly click it.
There’s no guarantee that your ad will appear first, second or even third. Google uses an algorithm which dictates whether it shows up based on which keywords you have assigned to your ad, how much you are willing to pay for each click, and how relevant your ad is to the user. The closer you get to your ideal target market, the more your ad will appear and be clicked on.
Strother Marketing Solutions helps you make smart online marketing decisions based on your vision and your data. Our training, mentoring, and consulting efforts are based on knowledge and experience, thoughtfully delivered so that you can stand above your competitors.
http://www.strotherweb.com/
Business Connections Live Programme 68
This is the Business Connections Live Business Channel on YouTube Business Connections Live Programme 68. Broadcast 21st January 2015
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Managing Your Property Obligations
http://www.businessconnectionslive.com/ Managing Your Property Obligations
On tonight’s edition of Business Connections Live, we talk to Peter Levaggi, Partner at Charles Russell Speechlys. Peter is a Solicitor Advocate with Higher Rights of Audience. He has a thriving commercial property litigation practice dealing with every aspect of contentious landlord and tenant work.
Many SMEs (and larger companies) have been affected by the use of interest rate hedging products by banks as part of their lending apparatus over the last five years. Commercial occupiers (retailers, professional businesses, and businesses leasing premises of all kinds) have all been affected and faced very difficult times with their banks during this period.
The financial downturn created an unprecedented rise in the number of receiver appointed by banks over mortgaged commercial property. Sometimes these receiverships are referred to as LPA Receivers (as they are nominally regulated under the Law of Property Act 1925 – although most standard charge documents vary and/or exclude the provisions of the Act, giving the bank and their receivers extremely wider powers).
Meanwhile a substantial number of the same commercial occupiers (alleged to be in default with their banks) have been determined to be victims of a serious bank mis-selling scandal. The majority of small and medium size companies were sold interest rate hedging products (IRHPs) by their banks.
The misselling of these IRHPs was subject to the Financial Conduct Authority (“FCA”) (the Financial Services Authority (“FSA”) as it then was) review. The FSA found serious failings in the sale of many products to small businesses.
IRHPs are products that were sold to protect against interest rate movements. A variety of products were sold to purportedly protect customers including caps to limit interest rate rises, swaps to enable a customer to fix their interest rate, collars to place a cap on interest rate rises to within a range (i.e. a ceiling and a floor) and the complicated structured collars. These overly complex arrangements often caused businesses serious losses. Where an IRHP was mis-sold, the banks are having to compensate these businesses to a cost of billions.
6 key features
Peter has a strong reputation in the property litigation field and has a substantial national client base. He also specialises in insolvency issues arising in the context of property. He is the Head of the Property Insolvency Group and the Property Litigation Group. He is named as leader in his field in Legal 500 and Chambers who say he “heads up the practice and is extremely well reputed for his crisp delivery and deep knowledge.” Peter regularly writes articles and books on property and insolvency issues (he was the author of the Law Society’s Guide to Enforcement Law published in 2008 – second edition published in December 2014 and Jordon’s Property Insolvency published in 2009 – second edition published to be published February 2015). He chairs the Lexis Commercial property series of webinars, and is a regular speaker for the Property bar Association, the Law Society and RICS.
http://www.charlesrussellspeechlys.com/
Business Connections Live Programme 67
This is the Business Connections Live Business Channel on YouTube Business Connections Live Programme 67. Broadcast 14th January 2015
Follow Business Connections Live TV
The UK's Leading Online Business Channel:
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Live Shows on Youtube Every Mondays Mid-day GMT
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Cashflow is one of the most important aspects to understand in business.
Effective cashflow management is crucial. Although it’s a challenge and you need to be making enough sales, there are many things you can do to ensure sufficient cash enters your business when you need it to. But who do you turn do when you need to, Just Cashflow
The well-worn business cliché is true: turnover is vanity; profit is sanity; cash is reality. But what does it mean?
What do you do when your cash flow goes wrong? Go to the Bank? Look for Funding? Find a willing investor? Many company’s are faced with this problem everyday. On this edition of Buisiness Connections Live we look at the Importance of cash flow to businesses (Cash is King) and how Just Cash Flow is funding UK businesses.
We talk to
John Davies, Director Just Cash Flow PLC about how Just Cashflow can help your business.
He explains:
You will find out what the key benefits are to your Business by working with Just Cash Flow
Just Cashflow is funding new and growing UK Businesses.
The’re your alternative to a bank overdraft or a business loan.
Just Cashflow PLC is a specialist lender to new and growing UK businesses.
A free, no obligation funding decision made by real people with many years of commercial experience. And we lend our own funds.
They will lend funds against the following:
Just what do they offer? Our facilities are a form of credit that is automatically renewed as the cash is repaid where you can borrow from £20,000 to £500,000.
You’ll get a free, no-obligation funding decision in less than 6 minutes. It’s confidential and your credit score will not be effected. You can even do it all over the phone.
And with interest rates from just 0.05% per day you could borrow £100,000 for just £50 a day.
Call 0121 418 4100 or visit http://www.justcashflow.com. Our team will take care of the rest.
Follow us on Twitter as we’re #funding2015
This is the Business Connections Live Business Channel on YouTube Business Connections Live Programme 66. Broadcast 7th January 2015
Follow Business Connections Live TV
The UK's Leading Online Business Channel:
Visit our Website
Follow us on Twitter for the latest news
Live Shows on Youtube Every Mondays Mid-day GMT
Follow us on our Google+ page
Follow us on our Facebook page
You can email the studio here
Business Connections Live TV Christmas 2014
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections LiveBusiness Connections Live Christmas 2015 Special. http://www.businessconnectionslive.com It’s that time of the year to look back on the past 12 Months. So while you’re decking out the hall with ivy you can enjoy again some of the highlights from the ghosts of guests past. On the show we talk about everything from LinkedIn and Apps to promote your business to the thorny topic of Pension Auto enrolment and generating leads. Its 60mins of the best of the year on Business Connections Live Christmas 2015 Special. And don’t forget our New Year Special 2015.
Angus Grady LinkedIn and Social Media BCL 60 http://businessconnectionslive.com/linkedin-social-media-can-used-generate-leads/ Bulent Osman from the App Garden Mobile Apps BCL 54 http://businessconnectionslive.com/bcl54-how-to-make-mobile-apps-business/ Antonio Falco Looking at Sales BCL 33 http://businessconnectionslive.com/antonio-falco-fsb/ Philip Skinner Pension auto enrolment BCL 37 http://businessconnectionslive.com/bcl37-auto-enrolment-pensions/ Nicky Kriel Twitter Time Tools Tips BCL 46 http://businessconnectionslive.com/twitter-time-tools-tips/ Mark Rouvray Active Web Design Raise your Google Ranking BCL43 http://businessconnectionslive.com/raise-google-ranking-seo/ Nigel Blake from Perfect Pitch outbound marketing BCL21 Also how to really benefit from been on BCL http://businessconnectionslive.com/make-perfect-pitch-increase-sales/ Brad Burton no1 Motivational speaker BCL29 http://businessconnectionslive.com/brad-burton-life-business-just-got-easier/ Jim McLaughlin Axiall Generating Leads BCL 23 http://businessconnectionslive.com/generating-leads-finding-new-business/ Annie Knight of Wiley Publishing For Dummies BCL 51 http://businessconnectionslive.com/bcl51-for-dummies-publish-business-book/ From all the team at Business Connections Live Televisiona very Merry Christmas and a Happy new Year.
BCL65 Time Management for Success
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections LiveTime Management for Success and How to increase Productivity http://www.businessconnectionslive.com/ Tracey Carr Leadership expert, speaker, coach, serial entrepreneur explains the principles behind her cloud based personnel time management system. A great time management system that allows entrepreneurs to set goals and be more successful. Having spent 14 years coaching senior executives in large corporations, Tracey Carr has gained some unique insight into the challenges that highly successful people face in terms of achieving their long term gaols and dreams.
She has also developed a global brand while bringing up 3 children as a single parent. She needed to be ruthless with her time and couldn't find any time management systems that worked for her so she developed her own. In the beginning she taught the system for a decade in Europe, Asia and USA in a seminar called The 6 Distinctions of Highly Successful Women. Next she developed the system into a paper planner which people bought and liked. Finally, due to many requests over many years, she developed the system into software. The software is designed to mirror the way the brain works and will help to ensure that your daily activity is aligned to your goals. It also solves the problem of our time – reduces overwhelm and increases productivity. Find out how to FREE YOUR MIND and reach your dreams faster The philosophy of success is as follows 1. Create a compelling future with visualisation and vision boards 2. Know your WHY for this huge dream 3. Use Tracey’s proprietary SAW analysis to break the dream down into manageable steps 4. Record your goals according to your SAW analysis 5. Use a monthly compass to chart and check progress to the bigger plan 6. Make sure that you are analysing time and tasks for relevance to the bigger picture Turn a big dream into a realistic plan Learn how to chunk and set goals Learn why people fail and how not make that mistake Use a system for reducing overwhelm and staying on track Learn about highly effective time management Restore peace of mind into your busy life Business Connections Live Programme 64 Time Management for Success and How to increase Productivity This is the Business Connections Live Business Channel on YouTube Business Connections Live Programme 64. Broadcast 17th December 2014
BCL64 Never Give Up in Business
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections LiveNever Give Up in Business http://businessconnectionslive.com/free-business-video/ On tonight’s edition of Business Connections Live we will be talking to Reuben Singh CEO of alldayPA Reuben has experienced outstanding success in his business career and he’s seen some incredibly tough times too. He knows what it’s like to enjoy the success of a business and the pain of trying to rescue it.
Business Advice from Reuben Singh
About alldayPA
Useful Sites http://www.alldaypa.com http://www.alldaypa.com/team/reuben-singh http://www.reubensingh.com
BCL63 Mentor Why You Need One In Business
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections Live
Mentor Why You Need One In Business On this edition of Business Connections Live we will be talking to Chelsey Baker the founder of “Broadcasting Your Business” - the Pitch, Press & Publicity Programme” which she launched to support innovators, entrepreneurs & business owners.
Why even top entrepreneurs need mentoring On this programme,Mentor Why You Need One In Business, Chelsey finds mentoring a hugely gratifying experience and has witnessed the substantial benefits mentoring can bring and how it can help avoid many potentially fatal and expensive mistakes. People often become so engrossed in their business they often miss many opportunities and possible problems; this is where mentoring really pays off! Offering a second opinion, being there as a sounding board to suggest there are other options available is key. Why learn from your own costly mistakes when you can learn from someone else’s; someone who’s been through these mistakes, and who is willing to share their experiences, advice and contacts? Chelsey has found that setting goals to work together within set timescales produces staggering results. CHELSEY is one of the UK’s leading business mentors; having successfully raised the profile and enhanced the brands of hundreds of businesses throughout the UK. She tries to ensure business owners have a true and realistic perspective of the challenges confronting them. Start-ups don’t typically have a wealth of experience or intuition to fall back on or the foresight to see further ahead, this is where an experienced mentor can step into action. Many new businesses have brilliant ideas but often no track record, no contacts and no real business experience; those businesses stand to gain greatly from the guidance of an experienced business mentor who can help take their idea from concept to reality. Chelsey’s company is Broadcasting Your Business Broadcasting Your Business is 1-2-1 mentoring consisting of
Raises your profile & credibility
Benefits of mentoring
A Multi Award-winning Business Mentor Chelsey is the Author of the “The Pocket Mentor” – the 24/7 mentor to fast-track your business and creator of “Broadcasting Your Business - the Pitch, Press & Publicity Programme” which she launched to support innovators and entrepreneurs. Chelsey realised there was a growing demand for a specialist mentor to increase the profile of entrepreneurs and her advanced sales & communications programmes deliver outstanding results. As the host of ‘The Midas Touch’ at the Business Show in London Chelsey has listened to over 700 entrepreneurs pitch their business ideas. Chelsey is an authority on having the perfect pitch with a proven track record in pitching for investment, perfecting your message, public speaking & presentations. As a regular speaker at high profile business events and award ceremonies around the world; Chelsey has spoken alongside prolific business speakers including Peter Jones, Richard Farleigh, Rachel Elnaugh, Doug Richards and Levi Roots. Last week Chelsey won the award for “Best Mentor” at the Excellence in Women’s Enterprise Mentoring –awarded by the British Banker’s Association at BT Tower. Dragons’ Den star Doug Richards recently presented Chelsey with an award for winning the “Excellence in Enterprise Mentoring Awards” at BAFTA in recognition for her mentoring work. Other awards include – Best Mentor 2013 by Rockstar Group and host of – The Business Show, The Midas Touch, Madrid Film Awards, St Tropez Film Awards. Chelsey launched “The Business Model” competition to encourage female enterprise and teamed up with Dragons’ Den star Richard Farleigh to encourage more women with entrepreneurial skills to start their own business. The show was a pioneering format and the model entrepreneurs were mentored to deliver their business pitches to an audience of over 600 people where the winner walked away with over £20,000 in prizes. Author - http://www.thepocketmentor.com Company - http://www.broadcastingyourbusiness.com Personal - http://www.chelseybaker.com Business Connections Live Programme 63 Why you need a mentor This is the Business Connections Live Business Channel on YouTube Business Connections Live Programme 65. Broadcast 17th December 2014
BCL62 The Great Business Show Olympia 2014
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections Live
Streamed live on 19th November 2014 http://www.businessconnectionslive.com/ The Great Business Show Olympia 2014.The Business Show has grown to be the UK’s largest business event, running twice a year and attracting huge numbers of exhibitors, visitors and speakers through its doors. The November show promises to be the best yet with keynote speakers from some of the most influential names in business. It really is the best place to learn valuable new skills, network with 25,000 other business owners, and discover the latest products and services in the marketplace. The opportunities to develop, grow or expand your business are endless at the UK’s largest business event.
How the Business show stands out from other trade shows:
The Prysm Group is the biggest independent events organiser in the UK. It launched its first exhibition, Business Startup, at the NEC in April 2000. Now Britain’s biggest business event, The Business Show has welcomed more people through its doors than any other business show in the UK. This May saw the 31st time it has been staged. 14 years on, the company has never been more ambitious, and enjoys a sturdy foundation to build upon. We are targeting a minimum of two launch events every six months, and growing the Business Show into a 100,000 square metre event within three years. Find out more at http://www.prysmgroup.co.uk Hilary Bryant is Marketing and Operations Manager Prysm London Business Connections Live Programme 62 The Business Show This is the Business Connections Live Business Channel on YouTube Business Connections Live Programme 62. Broadcast 19th November 2014
BCL61 How to Supercharge your Marketing and Business Growth
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections Live
How to Supercharge your Marketing and Business Growth http://www.businessconnectionslive.com Vanessa Lanham-Day is an award-winning marketing inspirer and business growth consultant. Vanessa works with businesses owners across the South, South East - and the rest of the UK - helping them to understand how they can grow their businesses. The Growth Voucher is a fantastic opportunity for you and you need to find out more before the money runs out in March 2015. The Government Growth Voucher scheme could deliver £2000 in match-funding to help you develop a great new strategy for your marketing. But, if you're not careful, you could fall into a trap that could end up MISSING OUT ON FUNDING to which you genuinely are entitled.
Why Mastermind could be the perfect next step for you.. That old brainbox Albert Einstein defined insanity as “doing the same thing over and over again and expecting different results” and that’s certainly the case in business. If you just keep on keeping on, doing the same stuff next year that you’ve done this year, you can’t expect anything other than very similar results. Which is fine if you’ve had a great year, with new customers flowing into your business and new profits flowing into your bank account. But if that doesn’t sound like you, then something needs to change. If you’ve got the desire to make a major step change in your business this year, AND you’re the kind of person who’s not afraid of speaking up and getting involved, then you should definitely consider applying for a seat around the Mastermind table. Your Mastermind seat means you are committed to growing not only your business, but also yourself. We’re not necessarily looking for the biggest businesses or the most profitable companies, but businesses led by someone who has that determination and desire to grow and share that experience with fellow Masterminders. http://on-track-marketing.co.uk/index.php/our-programmes/mastermind
Vanessa has been running her marketing business since 1988 - that means she’s successfully survived TWO recessions and is still here to tell the tale! In that time Vanessa learned a great deal about what it takes to become a successful and sustainable business and she is passionate about sharing that knowledge. http://www.growth-voucher.co.uk/ How to Supercharge your Marketing and Business Growth Business Connections Live Programme 61 This is the Business Connections Live Business Channel on YouTube Business Connections Live Programme 61. Broadcast 12th November 2014
BCL60 How LinkedIn and Social Media can be used to Generate Leads
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections LiveLinkedIn, most people are on it but have no real idea of what to do with it. How LinkedIn and Social Media can be used to Generate Leads. http://www.businessconnectionslive.com The F words are never thought about. Find and Found are the corner stone’s of your social selling platform. Have a good optimised profile is one aspect, the getting Found but being able to search and Find potential leads is another.
Social Selling and what this means – prospecting, making contact, building relationships, next steps..taking the relationship off line…meet up in person possibly
You will also find out why
Our Guest is Angus Grady MD of Customeyes Media Angus provides LinkedIn training, strategy and business development services that use social media platforms for lead generation. Customeyes Medias aim is to help clients Listen to the social media noise and be able to tune into the opportunities. Social Selling is very much the in word and their services help that.
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