Is passive income a real thing?

I wanted to talk about today's topic because I've seen so many blog posts and podcast episodes and YouTube videos showing you how you can create different passive income streams.

95% of the advice out there is showing you how to do things that are not passive. They're simply not passive income.

Well, that's what we're going to discuss in today's episode. I'll also discuss what is actually passive income?

Today, we are diving into a fascinating topic: "Discover the Hidden Traits of Successful Business Owners." Understanding these traits could be the key to unlocking the full potential of your business.

We're diving deep into why content creation can create consistent, sustainable business growth.

Whether you're just starting or looking to refine your approach, we've got insights and tips that will help your brand grow sustainably. So, grab your notebook because you’ll want to jot down these gems!

Today we're diving deep into why focusing on customer experience might just be your best growth strategy yet.

We'll explore what customer experience truly means. It goes beyond just customer service; it encompasses every interaction a customer has with your business.

If you’ve ever found yourself putting off tasks until the last minute, you’re not alone! Today, we’re sharing 5 effective strategies to beat procrastination and boost your productivity.

Businesses struggle to grow due to lack of vision, poor pricing strategies, and inadequate tracking of results.  Relying solely on word-of-mouth marketing and manual processes can limit growth and lead to burnout.  Seeking advice from business experts rather than family and friends is crucial for informed decision-making and sustainable growth.

Businesses fail due to lack of data analysis, unclear ideal client targeting, and poor ROI understanding.  Struggling alone and making impulsive decisions also contribute to failure. 

In today’s session, we are going to explore why businesses aren’t growing consistently and how to over comes these challenges.

The entrepreneurial spirit in the UK is reaching new heights. According to a recent report from Enterprise Nation in the UK called StartUp Ambition report, nearly half of UK adults (47%) are considering starting a business or side hustle in 2025 – a significant increase from previous years, including a rise of 12% on 2024.

For small business owners and budding entrepreneurs in the UK, this signals a cultural shift where self-employment and small business ventures are becoming mainstream career aspirations.

In today’s session, I’m going to explore a report that’s been recently released around the growing ambitions amongst adults to start a business in 2025.

So much has changed over the last decade and quite a bit actually.

After the new year, I’ve been catching up with some business mentors and coaches across the market to understand what more we can do for small businesses in 2025. Every coach that I’ve met over the last 3 weeks has been excited, motivated and passionate about supporting businesses globally as well as just the UK. We shared what has gone well for our clients, what hasn’t gone well, what external conditions has impacted growth either positively or negatively and what the potential impacts and opportunities will be present in 2025.

In today’s session, I’m going to share some insights, tips and predictions for 2025 that I’ve gleamed from interviews, workshops and a review of 2024 across our customers.

Whether it’s through platforms like Facebook or Google Ads, influencer partnerships, sponsorships, or in-person events, understanding the optimal investment in marketing is essential for driving customer acquisition and revenue growth.

Many businesses mistakenly believe that allocating a significant portion of their budget, such as 20, 30, or even 40%, to marketing is the key to success.

However, today’s episode presents a simple formula that provides a clear and accurate way to calculate the amount of money needed to acquire a customer and the total monthly expenditure on marketing.

In today’s session, we’ll delve into the crucial aspect of determining the appropriate amount of money to allocate towards marketing.

These are tools that we use everyday within Purple Yak and these are not sponsors.

They’re completely free, and they’ll handle most of the heavy lifting when it comes to managing your business’s cash flow, finances, and capital to ensure you’re on top of your numbers.

In today's session, you will learn about four free tools to help manage your business finances better.