Many entrepreneurs, whether they're beginners or they've been doing it for a few years, will raise their hand and say, I need help. And they ask themselves, is it worth it to hire a business coach to help them through their business journey?

In today's session, we answer the question, should you work with a business coach? 

For those of you who have been following Purple Yak for a while now, you know that we are huge believers in content marketing. I would even go so far as to say that if you’re not creating online content, your business doesn’t exist. Online content, whether it’s ads, videos, or organic content, is how you get your message out there. It’s how people find you. It’s invaluable. It’s how we’ve been able to build our audience and attract members to our flagship programs.

However, I do acknowledge that creating high-quality content consistently can be challenging.

In today’s session, we’ll discuss how to create quality content regularly, through planning, structure and process with the key being consistency

Whether you’re selling a physical product or service, offering e-commerce solutions, providing Software as a Service products, teaching courses, or selling books, consistent marketing is crucial. Many entrepreneurs launch their businesses with a grand launch event and then neglect marketing efforts.

However, marketing is an ongoing process that requires daily attention.

Just as brushing your teeth and taking a shower are essential daily routines, marketing is a necessary part of running a successful business. As you progress in your entrepreneurial journey, it’s important to shift your focus from working harder to working smarter.

In today’s session, we’ll explore how to consistently grow your business using a combination of passive and active marketing. Contrary to popular belief, neither approach is inherently superior; both have their strengths, but they require different approaches. The key is consistency.

In today's session, you will learn why and how to create a safety net for your business.

Entrepreneurs are notoriously overly optimistic. 

We don’t generally anticipate challenges like stagnant growth or a lack of a consistent upward trend on the chart or graph. One crucial factor that can improve your sleep quality is knowing you have a contingency plan in place, just in case things don’t go as planned.

Today’s session may prompt you to re-evaluate your business management approach. 

Entrepreneurs face numerous daily risks that would seem insurmountable to non-entrepreneurs. 

How do they develop the confidence to take these risks? 

Many people avoid entrepreneurship due to fear of losing everything—money, time, investment, and even social standing.

Risk-taking is a skill that can be honed through practice. By consistently making smart, calculated risks, entrepreneurs can reap significant rewards.

In today’s session, I’ll share practical strategies to help you take more smart risks daily, even if it starts with taking that first leap into starting your business. 

In today’s session, we’ll delve into the truth behind viral marketing. 

You’ve heard these buzzwords everywhere: “go viral,” “viral marketing”, “growth hacking.”

I’m going to explain exactly what it takes to achieve rapid growth and explosive success in business.

This isn’t a matter of chance or luck. It’s a science and a path well trodden by loads of businesses.

Some customers are an ideal fit for your business, service, and product. It’s a match made in heaven. These customers are low maintenance and easier to please because you cater to their exact needs. Their lifetime value is significantly longer and more substantial. Moreover, they become your biggest advocates.

They enthusiastically promote your business and attract more customers. Therefore, it’s worthwhile identifying and acquiring these exceptional customers. It’s an efficient use of your time.

In today’s session, I’ll share some successful strategies that have worked for our own business and those of our clients. These strategies involve identifying and nurturing valuable customers.

Contrary to popular belief, growth hacking isn’t exclusive to big companies like Google. In fact, it’s one of the most cost-effective ways to grow your business today. I’m going to guide you through what growth hacking entails and how you can leverage data to gain insights into customer behaviour, enabling you to reinforce that behaviour and foster customer love for your product or service, ultimately encouraging word-of-mouth referrals. This session is practical, actionable, and something you can implement immediately.

Episodes will be released Tuesday & Thursday every week