Every business has an opportunity to reach out and build a relationship with its current and potential customers with a series of emails. Jeff Evans, co-host of Business Growth Insiders, shares how to take the next step in our series about the importance of growing an email list. 

Imagine, you’ve planned out your email campaigns, shared the right content with your reader, created a powerful subject line to encourage them to open,  and formatted it for easy reading. Now, what do you do with the emails? 

Don’t put them into your business email platform. No! You want to schedule them in an email automation system that will send them at a designated time and provide data about who has opened the emails and clicked on any links included in the email. This information will tell you even more about your readers. 

There are many email automation systems (Active Campaign, ConvertKit, Get Response, Mailchimp) to name a few. Jeff demonstrates how to use one of our favorites for those starting an email list. It’s MailerLite and is free for up to 2000 email addresses. Even after you grow your list it’s an easy-to-use solution.

Key Topics

• Learn how to set up and schedule your emails
• Get a peek behind the scenes at how to create attractive email formats to align with your brand
• Understand what triggers are and why they are important to assure your email gets sent
• Three emails are used to illustrate some of the email formatting tips 
• What your dashboard can tell you about your readers 
• Podcast Listeners!!! If you would like to see a visual demonstration of Jeff’s Masterclass check out our YouTube channel: https://www.youtube.com/watch?v=v8i52M9FBr0

Need help with your emails?

Done-for-You Email Writing or Done-with-You Email Coaching: Contact Lisa McGuire ([email protected])

Setting Up Your Emails In An Automation System: Contact Jeff Vincent ([email protected]) 

Learn More About Jeff

Jeff Evans has worked with over 100 businesses across dozens of industries and generated millions in sales for his clients with direct response marketing. He focuses on generating more leads, appointments, and sales for his clients through his proven, predictable system, designed to grow your business digitally. 

He’s the co-host of the Business Growth Insiders podcast speaking on all things on the digital side of marketing. He also enjoys playing as much tennis as possible and spending most of his time with his family.

Don’t Miss Out on These Resources 

Looking for an easy-to-use email automation system? The podcast highlights MailerLite https://www.mailerlite.com/

Looking for new ways to think about how to grow your business? 

“15 Things You Can Do to Grow Your Business in 2021” can be downloaded at BusinessGrowthInsiders.com/free

Don’t forget to subscribe and share if you found value in this episode. Thank you for your support!

Connect with Jeff: 

See contact info below.

Connect with Us: 

Business Growth Insiders

Website: http://businessgrowthinsiders.com/ 

YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6g

Facebook Page: https://www.facebook.com/businessgrowthinsiders

Jeff Evans, J. Vincent Creative
LinkedIn: https://www.linkedin.com/in/jeffevans78/

Facebook: 

Unlimited potential and limitless possibilities exist for each of us. The biggest hurdle in the way is the story we tell ourselves. Nothing has any meaning except for the meaning that we give it. In this episode, Aaron Morrison, mindset and breakthrough coach, shares tips on how we can run towards growth in our minds, our business, and our lives.

Key Topics 

• How you can deal with the 3 problems holding us back 
• How you can overcome the pain from past, present, and the future
• The choice we make each day that determines how we see others
• The meaning behind the positive and negative emotions we feel
• Why mistakes are not always a bad thing. 
• How challenges can be a gift.
• The attitude you want to adopt to move into a powerful state 
• What anxiety is trying to tell us and a tip to put into action to minimize it

Don’t Miss Out on These Resources 

ABOUT AARON MORRISON

Aaron works with entrepreneurs on performance, profitability, and profit. 

Schedule a complimentary 30-minute strategy session at mindsetmd.com

Connect with Aaron: https://www.linkedin.com/in/aaron-morrison-masternlp/  

The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz

https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319/ref=sr_1_1?crid=25Y28IAZM3HTQ&dchild=1&keywords=four+agreements+book&qid=1613666960&sprefix=four+agreements%2Caps%2C185&sr=8-1

Maximum Achievement by Brian Tracy

https://www.amazon.com/Maximum-Achievement-Strategies-Skills-Succeed/dp/0684803313/ref=sr_1_1?dchild=1&keywords=maximum+achievement&qid=1613794385&sr=8-1

Unlimited Power by Anthony Robbins

https://www.amazon.com/Unlimited-Paperback-National-Bestseller-Achievemnt/dp/B007W8DSPM/ref=sr_1_2?crid=1VMHZW6L79CV9&dchild=1&keywords=unlimited+power+by+tony+robbins&qid=1613794403&sprefix=unlimited+power+b%2Caps%2C517&sr=8-2

Think and Grow Rich  by Napoleon Hill

https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331/ref=sr_1_1?dchild=1&keywords=think+and+grow+rich&qid=1613667194&sr=8-1

Lisa McGuire

Many business leaders are skilled in their expertise but don’t know much about growing a business. As a business growth advisor, Lisa leverages her experience of driving revenue to grow a start-up to 8 figures and then growing her own business as a 3rd generation entrepreneur. She walks alongside business owners, providing strategies and resources they need to accelerate their bottom line. Lisa is also a StoryBrand Certified Guide and a Business Made Simple coach.  She enjoys reading business books, listening to podcasts, trying out new recipes, and spending time with her family. 

Jeff Evans 

Jeff has worked with over 100 businesses across dozens of industries and generated millio

Email marketing is one of the most powerful ways to engage a prospect. Emails help you provide value while in the process of building a relationship with your potential customer. 

Writing those emails isn’t always easy. What do you say and how can you increase the likelihood that the email you’ve just written will be read?  

In this episode, Lisa McGuire, Business Growth Insider’s cohost, shares five actionable tips any business can use to write effective emails. 

Key Topics 

• Planning your email sequences will save time in the long run. You’ll know what emails to write and have the attention of your prospects when it comes time to move into a product launch or sales campaign.
• Once you create your email content, don’t stop there. Use that same content for your social media posts, blog posts, podcast episode, and video content.
• Emails are a great way to establish your credibility and position your authority.
• Be generous with content. Take a hard look at your company newsletter - the title, the content, and your call to action. You want to serve your reader with the information they need.  

Don’t Miss Out on These Resources 

Need help with your email sequence? 

Lisa offers business growth advising for individuals, small groups, and a 60-minute “Pick My Brain” session. She also offers done-with-you and done-for-you email writing services.

Looking for new ways to think about how to grow your business? 

“15 Things You Can Do to Grow Your Business in 2021” can be downloaded at BusinessGrowthInsiders.com/free

Don’t forget to subscribe and share if you found value in this episode. Thank you for your support!

Learn About Lisa and Jeff

Lisa McGuire

Many business leaders are skilled in their expertise but don’t know much about growing a business. As a business growth advisor, Lisa leverages her experience of driving revenue to grow a start-up to 8 figures and then growing her own business as a 3rd generation entrepreneur. She walks alongside business owners, providing strategies and resources they need to accelerate their bottom line. Lisa is also a StoryBrand Certified Guide and a Business Made Simple coach.  She enjoys reading business books, listening to podcasts, trying out new recipes, and spending time with her family.

Jeff Evans 

Jeff has worked with over 100 businesses across dozens of industries and generated millions in sales for his clients with direct response marketing. He focuses on generating more leads, appointments, and sales for his clients through his proven, predictable system, designed to grow your business digitally. He calls it the "Atlanta Business Blueprint".

He’s the co-host of the Business Growth Insiders podcast speaking on all things on the digital side of marketing. 

Connect with Us: 

Business Growth Insiders

Website: http://businessgrowthinsiders.com/ 

YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6g

Facebook Page: https://www.facebook.com/businessgrowthinsiders

Jeff Evans, J. Vincent Creative
LinkedIn: https://www.linkedin.com/in/jeffevans78/

Facebook: https://www.facebook.com/jvincentcreative

Website: https://jvincentcreative.com/

Lisa McGuire, Business Growth Advisor 

LinkedIn: https://www.linkedin.com/in/lisa-mcguire/

Facebook: https://www.facebook.com/Lisa-McGuir

Email marketing is not dead. It is one of the most effective methods to reach current and potential customers. It is often said if you don’t have an email list, you don’t have a business. Capturing the email addresses of qualified prospects is a very effective way to grow a business. Join Lisa McGuire and Jeff Evans in this joint episode, when they share what to do with those precious email addresses that every business needs.

Key Topics 

• It’s possible to capture the emails of qualified leads if your lead generator aligns with the problem your products or services solve.
• Email addresses you collect should be connecting to an email automation system. (More about email automation systems in an upcoming episode). 
• Immediately deliver the download to be followed by a 5-series sales campaign if you currently have something to sell. 
• If your prospect is not ready to buy, you can continue building the relationship with a weekly email nurture campaign..

Don’t Miss Out on These Resources 

How to Write Copy That Sells by Ray Edwards

https://www.amazon.com/Write-Copy-Sells-Step-Step/dp/161448502X/ref=sr_1_1?crid=2X2LXTO3VGCE2&dchild=1&keywords=how+to+write+copy+that+sells&qid=1612481593&sprefix=how+to+write+copy+%2Caps%2C174&sr=8-1

Looking for new ways to think about how to grow your business? 

“15 Things You Can Do to Grow Your Business in 2021” can be downloaded at BusinessGrowthInsiders.com/free

Need help with your email sequence? 

Lisa offers business growth advising for individuals, small groups, and a 60-minute “Pick My Brain” session. She also offers done-for-you email writing services.

Don’t forget to subscribe and share if you found value in this episode. Thank you for your support!

Learn About Lisa and Jeff

Lisa McGuire

Many business leaders are skilled in their expertise but don’t know much about growing a business. As a business growth advisor, Lisa leverages her experience of driving revenue to grow a start-up to 8 figures and then growing her own business as a 3rd generation entrepreneur. She walks alongside business owners providing strategies and resources they need to accelerate their bottom line. Lisa is also a StoryBrand Certified Guide and a Business Made Simple coach.  She enjoys reading business books, listening to podcasts, trying out new recipes, and spending time with her family. 

Jeff Evans 

Jeff has worked with over 100 businesses across dozens of industries and generated millions in sales for his clients with direct response marketing. He focuses on generating more leads, appointments, and sales for his clients through his proven, predictable system, designed to grow your business digitally. He calls it the "Atlanta Business Blueprint".

He’s the co-host of the Business Growth Insiders podcast speaking on all things on the digital side of marketing. 

Connect with Us: 

Business Growth Insiders

Website: http://businessgrowthinsiders.com/ 

YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6g

Facebook Page: https://www.facebook.com/businessgrowthinsiders

Jeff Evans, J. Vincent Creative
LinkedIn: https://www.linkedin.com/in/jeffevans78/

Facebook: https://www.facebook.com/jvincentcreative

Website: https://jvincentcreative.com/

Lisa McGuire, Business Growth Advisor 

LinkedIn: https://www.linkedin.com/in/lisa-mcguire/

Listeners are in for a treat this episode as Jeff Evans, co-host of Business Growth Insiders, gives a masterclass in how to generate leads with Facebook ads. Facebook ads are one of the most cost-effective advertising platforms available today. While paid search helps prospective customers find your business, paid social helps your business find prospective customers. 

Key Topics

• Learn how to create a Facebook ad and then generate leads with that ad
• Determine the difference between reach, traffic, and lead-generating ads
• Identify the minimum amount of daily spend for your Facebook ad
• Learn how to instruct Facebook to serve up your ad to your ideal customer
• Avoid some of the most common errors businesses make when trying to run a Facebook ad campaign.

Podcast Listeners!!! If you would like to see a visual demonstration of Jeff’s Masterclass check out our YouTube channel: https://www.youtube.com/watch?v=v8i52M9FBr0

Learn More About Jeff

Jeff Evans has worked with over 100 businesses across dozens of industries and generated millions in sales for his clients with direct response marketing. He focuses on generating more leads, appointments, and sales for his clients through his proven, predictable system, designed to grow your business digitally. 

He’s the co-host of the Business Growth Insiders podcast speaking on all things on the digital side of marketing. He also enjoys playing as much tennis as possible and spending most of his time with his family.

Don’t Miss Out on These Resources 

Need to find emojis for your Facebook ads? Check out https://emojipedia.org 

Do you have an Atlanta area based business? Claim your no-obligation free 30-minute strategy session with Jeff Evans and get your $1000 custom marketing strategy for free. Receive a fully customized breakdown of the Atlanta Business Blueprint for your business.

https://jvincentcreative.com/strategy-session/

Looking for new ways to think about how to grow your business? 

“15 Things You Can Do to Grow Your Business in 2021” can be downloaded at BusinessGrowthInsiders.com/free

Don’t forget to subscribe and share if you found value in this episode. Thank you for your support!

Connect with Jeff: 

See contact info below.

Connect with Us: 

Business Growth Insiders

Website: http://businessgrowthinsiders.com/ 

YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6g

Facebook Page: https://www.facebook.com/businessgrowthinsiders

Jeff Evans, J. Vincent Creative
LinkedIn: https://www.linkedin.com/in/jeffevans78/

Facebook: https://www.facebook.com/jvincentcreative

Website: https://jvincentcreative.com/

Lisa McGuire, Business Growth Advisor 

LinkedIn: https://www.linkedin.com/in/lisa-mcguire/

Facebook: https://www.facebook.com/Lisa-McGuire-Business-Growth-Advisor

Instagram: @iamlisamcguire

Clubhouse @iamlisamcguire

Website: https://lisamcguire.com/

So many companies strive to increase performance by looking for solutions outside their organization. What they don’t realize is the answer may be found by examining the effectiveness of internal communication. Skot Waldron, a brand and communication strategist, helps companies communicate more effectively with their customers and employees to create more alignment, consistency, and loyalty.    

Key Topics

• The potential of others can be unlocked by knowing how they are wired 
• Increasing self-awareness helps leaders serve others better 
• How to gain influence when selling by understanding your audience
• How to avoid employee and client churn
• Growth can be measure through 21st-century data-driven people development
• We often trust our customer experience to the lowest-paid employee

Learn More About Skot 

For the past 19 years, Skot Waldron’s work for clients such as J.P. Morgan Chase, CDC, Georgia Tech, Royal Caribbean, Sesame Workshop, The Home Depot, and The Coca-Cola Company has included national and international communication programs.

His focus is on helping people and businesses learn how to communicate more effectively. Skot believes all great things begin on the inside. This means the influence you have, your alignment as an organization, and your ability to execute effectively.

Don’t Miss Out on These Resources 

Identify your leadership voice

As a GIANT consultant, Skot is offering a free communication assessment at https://www.giant.tv/5voices/30days. Not only can you identify your leadership voice, but you can also receive a free 60-minute coaching session for you and your team to understand the communication dynamics inside your organization. 

Looking for new ways to think about how to grow your business? 

“15 Things You Can Do to Grow Your Business in 2021” can be downloaded at BusinessGrowthInsiders.com/free

Don’t forget to subscribe and share if you found value in this episode. Thank you for your support!

Connect with Skot: 

[email protected]

630.267.7098

www.linkedin.com/in/skotwaldron

Connect with Us: 

Business Growth Insiders

Website: http://businessgrowthinsiders.com/ 

YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6g

Facebook Page: https://www.facebook.com/businessgrowthinsiders

Jeff Evans, J. Vincent Creative
LinkedIn: https://www.linkedin.com/in/jeffevans78/

Facebook: https://www.facebook.com/jvincentcreative

Website: https://jvincentcreative.com/

Lisa McGuire, Business Growth Advisor 

LinkedIn: https://www.linkedin.com/in/lisa-mcguire/

Facebook: https://www.facebook.com/Lisa-McGuire-Business-Growth-Advisor

Instagram: @iamlisamcguire

Clubhouse @iamlisamcguire

Website: lisamcguire.com 

Many businesses develop their product offerings and that’s where it ends. This solo episode features Lisa McGuire, co-host of the Business Growth Insiders podcast, as she shares how product ladders can help you reach more customers for the long-term while building your authority. 

Key Topics

• Be mindful of market shifts to identify new customer problems with limited solutions available.
• Evaluate if your business offerings are still relevant to the marketplace. 
• Client acquisition methods may need to shift from your traditional lead generation sources.
• Product ladders offer more options for customers to start doing business with you and create offerings to serve them long-term.
• Product ladders provide multiple revenue streams. The product ladder development process can uncover ways to monetize what you already have.

Don’t Miss Out on these Resources 

Want to discuss how to build your product ladder?

Schedule a Call with Lisa via her website: lisamcguire.com or email [email protected]  

Looking for new ways to think about how to grow your business? 

“15 Things You Can Do to Grow Your Business in 2021” can be downloaded at BusinessGrowthInsiders.com/free

Don’t forget to subscribe and share if you found value in this episode. Thank you for your support!

Connect with Us: 

Business Growth Insiders

Website: http://businessgrowthinsiders.com/ 

YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6g

Facebook Page: https://www.facebook.com/businessgrowthinsiders

Jeff Evans, J. Vincent Creative
LinkedIn: https://www.linkedin.com/in/jeffevans78/

Facebook: https://www.facebook.com/jvincentcreative

Website: https://jvincentcreative.com/

Lisa McGuire, Business Growth Advisor 

LinkedIn: https://www.linkedin.com/in/lisa-mcguire/

Facebook: https://www.facebook.com/Lisa-McGuire-Business-Growth-Advisor

Instagram: @iamlisamcguire

Clubhouse @iamlisamcguire

Website: lisamcguire.com

Many of us were excited about a new decade until the unthinkable arrival of a global pandemic. In this episode, Jeff and Lisa give you their takeaways from 2020 that shifted how we do business. They talk about things to focus on in 2021 to grow your business as well as outline their new format for the Business Growth Insiders podcast moving forward. 

Key Topics

• Flexibility is the key to business survival. Pivoting to new offerings or a different delivery platform can position a business to grow.  
• Uncertainty is not always a bad thing. It opens opportunities that may not have been available before.
• Online and remote work is likely not going away. Leverage your skills to start a side gig or new business venture.
• Focus on your expertise. HIre hire for skills outside your sweet spot.
• We’ve discovered streamlined ways to serve our customers. There’s a benefit to personalizing your communications. 
• There will always be a need for continued lead generation via a variety of platforms.

Don’t Miss Out on these Resources 

15 Things You Can Do to Grow Your Business can be downloaded at 

http://businessgrowthinsiders.com/free/

Don’t forget to subscribe and share if you found value in this episode. Thank you for your support!

Connect with Us: 

Business Growth Insiders

Website: http://businessgrowthinsiders.com/ 

YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6g

Facebook Page: https://www.facebook.com/businessgrowthinsiders

Jeff Evans, J. Vincent Creative

LinkedIn: https://www.linkedin.com/in/jeffevans78/

Facebook: https://www.facebook.com/jvincentcreative

Website: https://jvincentcreative.com/

Lisa McGuire, Business Growth Advisor 

LinkedIn: https://www.linkedin.com/in/lisa-mcguire/

Facebook: https://www.facebook.com/Lisa-McGuire-Business-Growth-Advisor

Instagram: @iamlisamcguire

Clubhouse @iamlisamcguire

Website: lisamcguire.com 

Entrepreneurs are known for having big dreams, but they don’t happen without action. Paul J. Daly lives his life with intention - to start, to create content, and to be consistent about the pursuit of connections. This has resulted in a life packed with amazing stories as he built Congruent, his full-service creative marketing agency. He shares his ideas about starting - 

“You can’t succeed until you fail. You can’t fail unless you start.” and his strategy for booking high profile podcast guests – 

“Be willing to ask and offer a value proposition for your guest. “

Yes, Paul lives his life and leads his company with the mission of “Business is more meaningful when people connect on a human level.” Share a few minutes with Paul J. Daly. You’ll be inspired to leverage the power of connection and create content that is authentic to who you are while serving your audience.

Paul J. Daly is also a Business Consultant, Keynote Speaker, and Host of the Clarity Compressed Podcast. A Philly native, Paul calls Syracuse, NY home with his wife, four children, three dogs, two cats, and whatever other pet his kids can talk him into.

Resources Mentioned:
Special Offer to Listeners of the Business Growth Insiders Podcast: 25% off https://www.pauljdaly.com/merch CODE: INSIDERS

Want to learn more about Paul’s work?
Check out the agency website: https://www.congruentstory.com/

Personal website: https://www.pauljdaly.com/

Clarity Compress Podcast:
https://www.youtube.com/playlist?list=PLE1atfvTIP6ddr6NRlnN2kCUbR-lVkvqH

Connect with Paul:
Instagram: @paulthedaly

Twitter: @paulthedaly
Linkedin: https://www.linkedin.com/in/pauljdaly/

“Open the doors and they will come" is not an effective marketing strategy. You've actually got to show up for people to know you exist. Most people make a good attempt but fall short when they try to close a lead. Erika Bryant helps business owners understand marketing principles and activate marketing in their business by applying a framework called the Piece of Cake Marketing Funnel for Success. While the five steps sound easy, (know what you want, know what you offer, show up, give, and ask) you must be intentional in your execution. Lots of great info for all of us in this episode.

Resources referenced in the episode:

One-Page Marketing Plan by Allen Dib 

Marketing Rebellion by Mark Schafer

Oversubscribed by Daniel Priestley

One Hour Content Plan by Meera Kothand 

Never Lose a Customer Again by Joey Coleman

Join the waitlist for Erika’s New Podcast  https://bit.ly/pocmipodcast

Want to learn more about Piece of Cake Marketing? 

Check out the website: http://pieceofcakemarketing.com/

Join Erika’s Facebook Group: https://www.facebook.com/groups/pieceofcakemarketingsociety/

Connect with Erika: https://www.linkedin.com/in/erikascheibe/