Scott Specker is the owner and general manager of Five Star Painting of Cumming and Alpharetta. Scott transitioned from a corporate marketing career, working with major consumer brands such as Coca Cola, Georgia Pacific, and Heinz. He decided to walk away and like many others, contemplated starting a consulting business. However, he was not interested in traveling and wanted to stay close to home. Purchasing a franchise was the answer.
Scott is now an industry leader, receiving recognition as Franchisee of the Year and for customer service and superior quality of work with 5-star ratings across multiple platforms. Scott, his wife, Sharon, and their three sons are very active in the community. They support other local small businesses and Scott is also a speaker on topic of “Corporate Work and Entrepreneurship” to university students.
Scott’s interview offers a wealth of information about his journey to becoming a franchisee and how he’s grown his business by focusing on developing processes to bring a white glove experience to a blue collar industry.
Episode Highlights:
3:05 Scott describes his corporate role and the turning point that caused him to walk away.
5:03 Scott relays his thought process about his next steps for his future career.
7:35 Options Scott considered for launching his own business.
9:46 Key moments that helped Scott decide to not launch his own company and instead, move forward with a franchise.
11:24 The journey Scott navigated with his wife to make the final decision to purchase the franchise.
17:54 Advice Scott gives to college students when he’s asked to speak on entrepreneurship.
20:00 Opportunities available for people who are willing to leverage technology.
22:05 A strategic Facebook video ad strategy to put people through a sales funnel.
23:22 The activities that led Scott and his wife, Sharon to being recognized as Franchisee of the Year.
26:27 How Scott improves his business from watching other industries.
29:02 How Scott use an egg in his team meetings to improve their processes and customer experience.
31:42 What Scott does as a franchisee to market his business.
34:28 How Scott manages to find time to network and do the work in his business.
37:37 What’s on the horizon in Scott’s industry and how it’s working to be relevant to today’s consumer.
41:54 The type of business opportunities Scott turns away.
44:41 Scott’s favorite business books.
Scott can be contacted at: 678-372-5612
Website:[email protected]
LinkedIn: https://www.linkedin.com/in/scott-specker-655569/
About Your Hosts
Jeff Evans and Lisa McGuire each own their own small business, specializing in different areas of marketing. Jeff brings the experienced knowledge of digital marketing and technology while Lisa brings the insights of marketing strategy combined with messaging through story.
Jeff’s Contact Info: [email protected]
To learn more about Jeff: https://www.linkedin.com/in/jeffevans78/
Lisa’s Contact Info: [email protected]
To learn more about Lisa: https://www.linkedin.com/in/lisa-mcguire/
