Business Growth Talks

A feature length interview with Lee Caraher, who is Founder and CEO of Double Forte which is a public relations, content marketing and social media firm.

18 years ago Lee left a large multinational media company for a year off work. Unfortunately, Lee’s mother was taken ill, and she needed the flexibility to work for herself. She has learnt she enjoys being the boss and she started her agency by necessity not a need to be an entrepreneur. 

Lee started her company as a pure PR/media company before Twitter or Facebook but as the years went by digital with social medica content became more important. The communications eco system has changed and now she offers many different services.

We discuss the difference between marketing and PR. The definition for Lee is that marketing is declaring yourself and places you want to be seen. PR is different because it carries the message for the company, and it is harder to predict. I ask Lee can PR be measured? The simple answer is it is much harder to measure than marketing, but social media has made it easier. 

Lee tells me about her books, she was impacted by millennials leaving her business and so she did research on workforce and released two books. The trend she found was that Millennials and Gen Z workforce are happier to change roles and jobs. Her message is to help this generation to leave company’s and hopefully come back with more experience and knowledge. This is often different to most businesses approach. 

As a bit of fun, Lee talks about her love for Jayne Austin fan fiction. She tells me about the fun and entertainment of reading stories based on Jayne Austin’s book. 

We then have a fascinating conversation about the story of media and news companies in the US and the important role of fact checkers in modern society.

Find more details about the podcast and my coaching business on:

https://absolutebusinessmindset.com/abm-coaching-services

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If you want to watch the full video of this episode go to:
https://www.youtube.com/@markhayward-BizGrowthTalks

Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com

Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com

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This is a podcast I am going to talk about discrimination in business and life. I break it into 3 different areas:

1) Race
2) Gender
3) Social Mobility

We all need to break these barriers down and prevent discrimination in all ways. 

Website

www.absolutebusinessmindset.com

Podcast course

www.abmpodcastcourse.co.uk

Find me on

LinkedIn - https://www.linkedin.com/in/mark-hayward-163721a0/

Facebook - https://www.facebook.com/markjhayward

Support the show

If you want to watch the full video of this episode go to:
https://www.youtube.com/@markhayward-BizGrowthTalks

Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com

Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com

Find me on
LinkedIn - https://www.linkedin.com/in/mark-hayw...
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A feature length interview with Jyotsna Ramachandran who is on a mission to help aspiring authors become published authors. She has helped over 500 authors in 7 years. 

Jyotsna has built an online business where she helps authors self-publish their books and gives business owners the ability to grow their business by being an author. 

Jyotsna premium service is her ‘Angel’ writing, this is much more than ghost writing. The angel writer works with author to showcase the authors expertise. The angel writer interviews the author and documents the authors passion about their area of expertise.  The listening skills are so important to portray the authors voice in the book. This is a fabulous service which will help time poor authors. 

The editing services is so important for Jyotsna’s business, she splits this into four areas

1)    Manuscript review round – thinking about content, flow and missing information

2)    Copy editing – line editing and suggesting vocabulary and structure

3)    Proof reading – missed typos and grammar errors

4)    Formatting by designer – editor does another round of editing

Jyotsna early career was in retail, where she worked as a salesperson in the front of house. She enjoyed this experience but soon wanted to run a recruitment business. She then become a Mum, and this changed her priority away from the recruitment business. This led her to a complete online business in helping authors. 

Find more details about the podcast and my coaching business on:

https://absolutebusinessmindset.com/abm-coaching-services

Do you want to be a podcaster? Sign up on

www.abmpodcastcourse.co.uk

Find me on

LinkedIn - https://www.linkedin.com/in/mark-hayward

Facebook - https://www.facebook.com/markjhayward

Support the show

If you want to watch the full video of this episode go to:
https://www.youtube.com/@markhayward-BizGrowthTalks

Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com

Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com

Find me on
LinkedIn - https://www.linkedin.com/in/mark-hayw...
Tik Tok - https://www.tiktok.com/@mjh169183
YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

I've been asked a few times recently about how to be a podcast guest or podcaster. In this podcast I talk you through the ways to make this happen and how I can help. 

Website

www.absolutebusinessmindset.com

Podcast course

www.abmpodcastcourse.co.uk

Find me on

LinkedIn - https://www.linkedin.com/in/mark-hayward-163721a0/

Facebook - https://www.facebook.com/markjhayward

Support the show

If you want to watch the full video of this episode go to:
https://www.youtube.com/@markhayward-BizGrowthTalks

Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com

Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com

Find me on
LinkedIn - https://www.linkedin.com/in/mark-hayw...
Tik Tok - https://www.tiktok.com/@mjh169183
YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

A feature length episode with Amira Alvarez, she is a business coach and strategist helping high achieving women scale their businesses.

Her mission is to help women entrepreneurs grow and scale their business. We talk about how money is a tool to grow in life and do more. Amira’s approach is to integrate freedom with money, life and a spiritual perspective. 

We talk about how to be financially free; this is different from everyone but her definition is ability to create outcomes you wanted and not be constrained by culture. 

Amira made a quantum leap in her business, but she describes the steps to be financially free was her recognition to treat herself better. She studied successful people like Richard Branson and Oprah and understood how these people spent their 24 hours in a day. 

We go deep into her flagship program, the Spirit of Wealth. This program works at every level, she teaches how to achieve order out of chaos and pushing her mentees to push to their edge to maintain growth.

Find more details about the podcast and my coaching business on:

https://absolutebusinessmindset.com/abm-coaching-services

Do you want to be a podcaster? Sign up on

www.abmpodcastcourse.co.uk

Find me on

LinkedIn - https://www.linkedin.com/in/mark-hayward

Facebook - https://www.facebook.com/markjhayward

Support the show

If you want to watch the full video of this episode go to:
https://www.youtube.com/@markhayward-BizGrowthTalks

Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com

Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com

Find me on
LinkedIn - https://www.linkedin.com/in/mark-hayw...
Tik Tok - https://www.tiktok.com/@mjh169183
YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

This is Mindset Monday and I am sharing my belief that in business you should be looking for a win-win scenario. With clients you should approach deals that the client wins a brilliant product and you win as their provider. Both sides should win, and no-one should lose.  

Website

www.absolutebusinessmindset.com

Podcast course

www.abmpodcastcourse.co.uk

Find me on

LinkedIn - https://www.linkedin.com/in/mark-hayward-163721a0/

Facebook - https://www.facebook.com/markjhayward

Support the show

If you want to watch the full video of this episode go to:
https://www.youtube.com/@markhayward-BizGrowthTalks

Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com

Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com

Find me on
LinkedIn - https://www.linkedin.com/in/mark-hayw...
Tik Tok - https://www.tiktok.com/@mjh169183
YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

A feature length episode with Tatiana Tsoir, who is Tax and Accounting expert, author, and pivot coach.  We talk about her recently released book her called Dream Bold and Start Smart. She has been called a visionary accountant because she treats her accountancy practise like a business unlike most accountants. 

The traditional role as an accountant often works in compliance i.e., tax returns which investigates the past however this isn’t what people want, they want to focus on their business for example understanding profitability, cash flow, pricing better and saving money on tax. 

Tatiana’s first roles in accountancy was in New York in pure accounting roles like bookkeeping which was a rite of passage in accountancy. This is often misliked by other accountants, but she fell back in love with bookkeeping recently with the flexibility it provides for her life. 

We discuss the way that business coaching has changed her life with her two coaches which have a program together in business and accountancy. She has been able to plan her week, Monday and Thursday working days as an accountant, Tuesday and Wednesday working on book and courses, and Friday’s she takes off.

If you are interested in a visionary path of a traditional business this podcast is for you. 

Find more details about the podcast and my coaching business on:

https://absolutebusinessmindset.com/abm-coaching-services

Do you want to be a podcaster? Sign up on

www.abmpodcastcourse.co.uk

Find me on

LinkedIn - https://www.linkedin.com/in/mark-hayward

Facebook - https://www.facebook.com/markjhayward

Support the show

If you want to watch the full video of this episode go to:
https://www.youtube.com/@markhayward-BizGrowthTalks

Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com

Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com

Find me on
LinkedIn - https://www.linkedin.com/in/mark-hayw...
Tik Tok - https://www.tiktok.com/@mjh169183
YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

This is a summer replay from an earlier podcast, I am talking about the importance of consistency in business and life. 

Find more details about the podcast and my coaching business on:

www.absolutebusinessmindset.com

Do you want to be a podcaster? Sign up on

www.abmpodcastcourse.co.uk

Find me on

LinkedIn - https://www.linkedin.com/in/mark-hayward-163721a0/

Facebook - https://www.facebook.com/markjhayward

Support the show

If you want to watch the full video of this episode go to:
https://www.youtube.com/@markhayward-BizGrowthTalks

Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com

Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com

Find me on
LinkedIn - https://www.linkedin.com/in/mark-hayw...
Tik Tok - https://www.tiktok.com/@mjh169183
YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

A feature length interview with Martin Thomas, who is a wealth management advisor. Martin spent time in army reserves and applied himself which helped his development as a person more than school and college. 

Martin was an independent financial advisor for 34 years, and we discuss how the industry changed over those years. Martin provides great insight into the business and how he helped people.  

A change in industry occurred in 2007 where Martin’s company was acquired by a large wealth management company.  Martin now helps high net wealth individuals protect their wealth, mainly through the stock market. 

Martin started a personal brand in February 2020 called Martin Thomas Financial Truth. In these videos on Facebook he talks people through potential pain points and solutions. 

Martin is a keen walker and he achieved the Coastal path walk achievement, which is 870 miles and he did it in 97 days. He did this for charity but personal challenge was important for him. 

If you want to be inspired then listen to this podcast.  

Find more details about the podcast and my coaching business on:

https://absolutebusinessmindset.com/abm-coaching-services

Do you want to be a podcaster? Sign up on

www.abmpodcastcourse.co.uk

Find me on

LinkedIn - https://www.linkedin.com/in/mark-hayward

Facebook - https://www.facebook.com/markjhayward

Support the show

If you want to watch the full video of this episode go to:
https://www.youtube.com/@markhayward-BizGrowthTalks

Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com

Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com

Find me on
LinkedIn - https://www.linkedin.com/in/mark-hayw...
Tik Tok - https://www.tiktok.com/@mjh169183
YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

This is a podcast I am going to talk about the importance of goal setting in business life, and how in August it is my mid-year period for reviewing my goals. 

Find more details about the podcast and my coaching business on:

https://absolutebusinessmindset.com/abm-coaching-services

Do you want to be a podcaster? Sign up on

www.abmpodcastcourse.co.uk

Find me on

LinkedIn - https://www.linkedin.com/in/mark-hayward

Facebook - https://www.facebook.com/markjhayward

Support the show

If you want to watch the full video of this episode go to:
https://www.youtube.com/@markhayward-BizGrowthTalks

Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com

Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com

Find me on
LinkedIn - https://www.linkedin.com/in/mark-hayw...
Tik Tok - https://www.tiktok.com/@mjh169183
YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts