Business Growth Time

By Janet E Johnson & Terry Bean

Laugh. Learn. Apply. Grow.

Listen to top experts in networking, social media and more with business growth tips.

We discuss methods that will put money in your business, whether it is online or busi... more

· Business

2222 ratings

FAQs about Business Growth Time:

How many episodes does Business Growth Time have?

The podcast currently has 461 episodes available.

Business Growth Time episodes:

February 24, 20153 - Why 2015 is the year of Marketing Automation with Kevin Krason
Background of Kevin Krason: Kevin founded BizNet Internet Solutions back in 1994. He started out as an internet service provider then grew into a web app development company. Spend sometime building mobile apps and now they're playing the really exciting place of marketing automation.

What we discussed:

There is a hard time validating marketing when it comes to return on investment.

The amount of data available nowadays is very useful.

Marketing automation is used to help society by understanding what people need better and being able to deliver what they need.

Marketing automation is a system, a process, a combination of things, technology, tactics, the way people do things.

The sales process is like a funnel starting with awareness moving to engagement or interest engagement consideration and then finally down to a purchase.

The right message at the right time is the key to marketing automation success.

Marketing automation minimizes marketing costs.

The most significant part of a marketing automation system is the email communication.

Companies who implement marketing automation system on average in the first six to nine months see a 10% increase of sales.

Social media is part of content marketing.

Where to find Kevin?

marketingautomationevangelist.com - website with educational materials on marketing automation and info on Kevin's webinars

biznetis.net

LinkedIn: Kevin Krason

Twitter: @kevinbiznet
...more
29min
February 19, 20152 - The Ins and Outs of Running an Online Show and Podcast
The Ins and Outs of Running an Online Show and Podcast

What we discuss:

Consistency in frequency is important for content though it's not the end all of it.

Frequency for podcasting should be more compared to video content.

Videos are easily found if you optimize it.

Little more fun to do podcast with somebody that you can spin ideas off.

Video exposure is bigger.

Reach of videos on Facebook goes so much further.

Editing a clip off a long show, 30 seconds to a minute, and post in Facebook to promote the show.

Use the videos and podcasts in multiple ways where you are re-using the content over and over.

Video is powerful for SEO.

You can get more interaction and followers with a live show.

Google Hangout has cool tools to ramp up a show.

It is good to set up YouTube channel for the videos.

Libsyn tends to be the favorite for hosting podcasts.

Sponsorship can monetize a podcast though you need to have a big viewership.

Affiliate is another way to make money.

Face to face interview feel like it brings a whole new level in trust and respect.

Staying ahead is important.

To start a show, just go ahead and do it.
...more
34min
February 12, 20151 - Benefits and Downfalls of the LinkedIn Sales Navigator with Mike O’Neil
Background of Mike O'Neil:
Mike is the LinkedIn Rockstar. He's Forbes top 50 social media power influencer, 2 years running, and an internationally acclaimed LinkedIn authority. He inspires audience with vision, energy and style, as you already probably see, using the inspiration of classic rock music to demonstrate the relationship building power and business potential of LinkedIn.

What we discussed:

LinkedIn Sales Navigator - a separate program from LinkedIn used as CRM where you're able to create leads and companies.

Greasemonkey - a Firefox plug-in used as app development platform.

LinkedIn Autopilot - a neat LinkedIn tool that lets you visit profiles.

There is integration between Salesforce.com and LinkedIn Sales Navigator.

Paid LinkedIn account lets you access the advanced search functions.

You can get two paid accounts - LinkedIn and Navigator for one person

Where can you find Mike?

MikeIsOnline.com

Rock the World with LinkedIn Book
...more
36min
January 27, 201540 - Massively Increase Reach and Engagement with Facebook Video Marketing
Massively Increase Reach and Engagement with Facebook Video Marketing
Listen via Podcast:
This is a solo show with Janet where she shares her latest guest blog post on the Post Planner blog.

What Janet discusses:
Difference video makes
Videos directly uploaded to Facebook dramatically increase reach and engagement.
Guest Blog Post: postplanner.com/4-case-studies-of-successful-facebook-videos-on-pages

Action Steps to take in the next 24 hours:
Create a quick video with your smartphone, upload it to your Facebook page and track the reach and engagement in your Facebook insights over the next 3 days.
...more
9min
January 08, 201539 - How to Leverage Social Media to Attract Customers with Rick Cooper
Background of Rick Cooper: Rick Cooper is an online marketing and social media trainer. He works with small businesses, business owners who want to generate more leads and increase sales using the internet. Rick is the founder of Social Media Outcomes and specializes in helping entrepreneurs leverage their expertise to attract clients online. Rick is an author of Seize Your Opportunities, Marketing Magic, Extreme Excellence, The Art of Science of Loving Yourself First and 25 Brilliant Business Mentors: Their Top Tips to Catapult You to Success!
What we discuss:
In social media you want to create top of mind awareness
Sound management of personal profile and business page
Improvements made by Facebook
Different ways of inviting people to your event via Facebook
Consistency in posting good content to your business page.
80-20 rule for social media: 80% informationl and 20% promotional
Use video to overcome some challenges and get leverage on Facebook.
Asking questions is one strategy that creates more engagement.
Optimize the best time for engaging with your audience.
Action Steps to take in the next 24 hours:
Think of, at least 10, questions you can post and can ask over the next few weeks.
Tag few people in the comment to elicit engagement.
Where can you find Rick?

Social Media:
facebook.com/socialmediaoutcomes
facebook.com/rickscooper
Twitter - @rickcooper

Website: SocialMediaOutcomes.com
Free Report - 10 Ways to Monetize Social Media - SocialMediaOutcomes.com/10Ways
...more
24min
November 13, 201437 - What to do INSTEAD of Content Curation with Carol Lynn Rivera
Background of Carol Lynn Rivera:
Carol Lynn is a writer, content creator and your go-to person for planning, strategy and ultimately getting your marketing done. As co-owner of Rahvalor Interactive and Web.Search.Social, she builds WordPress sites, manages social marketing, writes for email campaigns, blogs and websites, puts together marketing plans and manages the rest of her creative team of writers, designers and developers. She has been in the digital marketing business since 1999.
Carol Lynn loves reading, writing, sunflowers, cupcakes and being able to work with her husband and business partner, Ralph.

What we discuss:
What is a good idea when it comes to content curation
Engagement does not always translate to sales
Build up a relevant audience
Quality over Quantity
Photos of behind-the-scenes
Pictures of your actual customers
Have customers take selfies
Have a customer-centered approach
Ideas for posts for the entrepreneur / small business
People like to see you
Think outside the box
Be yourself, even if it's outside of business
Reuse your content. Post more than once. Repurpose.
Goal of a business: generate leads and make sales
Build relationships through social media

Action Steps to take in the next 24 hours:
Take your smartphone. Take a picture. Take a tip out of your latest blog post and put on the image. Use this as your next social media status.

Where can we find Carol Lynn?
Website and Podcast can be found at: WebSearchSocial.com and Podcast
Find Carol Lynn Rivera on any of your favorite social media sites and connect with her.
...more
21min
November 06, 201436 - Facebook Marketing Updates for Holidays and 2015 with Janet and Lisa
In this show we discuss the latest changes on Facebook and ideas to prepare for the upcoming holidays.
Latest Changes on Facebook:
Facebook moved the scheduler next to the blue post button (arrows on the button) (DEMO at 9:34)
Like-gate is gone as of November 5, 2014
Look at your apps and make sure you
It is not about the number of likes on your page, it is about having the right target market
With Facebook ads and retarget, you can get in front of the right audience
Heyo's blog talked about ideas to use instead of like gate (Here's the link to their blog post)
Remove countries on your Facebook page that are not relevant to your target market (DEMO at 9:34)
Facebook is about the targeted followers and the reach that happens with those targeted fans
Meet Janet's cat (12:48)
Contests
Ideas for the Holiday Season on Facebook
Apps like Heyo can help you with contests
Give away an item in your local market or that has to do with your business
This can be done using a Facebook app or Timeline contest
Get your fans on your email list
You can specifically target your email list with ads
Have fans post pictures of their fun stuff
Gift idea suggestions
Come up with bundled packages to sell during the holidays
People are in the buying mode during this time of year
Take advantage of Facebook ads, Facebook promotions and have a Plan!
Looking for content ideas to post on your Social Media sites? Then you will love our Guide! You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.
Ways to subscribe to the Social Media Hangout Time Show or Podcast:
Click here to subscribe via iTunes.
You can also subscribe via Stitcher, Libsyn and SoundCloud

Help Us Spread the Word!
Please let your Twitter followers know about this podcast. Simply click here now to post a tweet.
If you enjoyed this episode of the Social Media Hangout Time podcast, please head over to iTunes, leave a rating, write a review and subscribe.

Rather read? Head here for the full transcript
...more
19min
October 30, 201435 - Repurpose Content for Further Exposure with Janet E Johnson
This segment is a short mini-lesson by Janet E Johnson. She will walk you through the ways to repurpose your content over and over so you can do less work. This will not only save you time and energy, but will give you different types of content to use across the different social media channels.
Remember, this is based on starting with a Google Hangout, but you could change it around any way that you'd like. You can start with a blog post and repurpose that into a video. So many different directions this can go!

What is covered in this segment:
Start with a Google Hangout
Repurpose into a short video to upload to Facebook (example I discuss was of the last show:
Videos are easy to clip
Download the sound file into a Podcast
Take this content and create a blog post around the video
Create an Image of the interview
Take quotes out of the interview
Turn the quote images or quotes into a presentation format and load to Slideshare
Take text quotes and use a text-only social media posts
Don't forget to REPURPOSE your content into multiple formats
...more
7min
October 23, 201434 - Content Curation for Business Owners with Ralph M Rivera
Content Curation for Business Owners with Ralph M. Rivera
Who is Ralph M. Rivera?
He is the founder of Rahvalor Interactive with my wife Carol Lynn. They have a branded service offering called Web.Search.Social which provides web, search and social marketing to small businesses.
He is the CTO at Triberr and he teaches web development at Manhattan College in New York City.
NOTE: We had a little glitch at the beginning with Janet's internet going down for a couple minutes, so if you watch the video, it is unedited. We feel it makes it more real!
This is a must-watch because something that has NEVER happened before happens! Fun interview with LOTS of valuable content!
Here's what we discuss with Ralph:
Content curation for business sucks! ;)
Do you really need to publish content in a 80/20% ratio?
Main focus is closing business
Edgerank has lead to noise
Simple answer: Listen to your Customers. What are they talking about?
Look at why you don't get hired
End goal about social media campaign: It is about business
Post BETTER
Fine-tune content and ads. Need to be willing to adapt and change as they go!
Ralph revealed that Ryan Hanley is actually a puppet. ;)
Are you posting on platforms where your target market actually is?
Where are your customers? Post where they are
Janet froze again!
Dino Dogan is secretly a puppet...no human can have a goatee that good. :)
Where to find Ralph and their marketing Game Changer Kit!
Ralph and his wife, Carol Lynn just launched their show and it hit new and noteworthy for marketing. Their goal is to challenge the 'status quo'. Subscribe and listen to their show at: websearchsocial.com/podcast
Marketing Game Changer Kit: marketinggamechangerkit.com

Action Step to take in the Next 24 Hours
Go online and go to ALL search engines, Google, Yahoo and Bing. Search for your name. Make a list of all the channels that are wrong and get those fixed.
...more
24min
October 16, 201433 – How to use LinkedIn Publisher & Linkedin Tagging with Janet E Johnson & Lisa Saline
What we covered in this Show:
Where to find the Publisher Tool (little pencil in status update)
Publisher is very similar to a status update
Difference between Publisher and Status Update
Publisher is more robust and it alerts your connections when you post
Be consistent with the Publisher
Can you do your blog post on LinkedIn Publisher? Repurpose content used in past
Think about where your audience is
Helps you position yourself as an authority
Use it to capture email addresses to build your list
Headlines are key!
Is SEO a factor when using Publisher? Incorporate keywords
Should you take the readers of LinkedIn to your blog? Think about what the audience wants
How often should you publish? Up to you, but stay consistent. Add LinkedIn Publisher as part of your content calendar
Also depends on how much content you create to use for this
Tagging is sorting contacts based on location, where you met, what they do, etc. Tag when you connect.
Tag your target market - specific group
Webinars - Tag for potential prospects
Use the company pages too.

Listen via Podcast:

24 Hour Action Step:
Post using LinkedIn Publisher and organize your tags on LinkedIn.

Looking for content ideas to post on your Social Media sites? Then you will love our Guide! You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.
Ways to subscribe to the Social Media Hangout Time Show or Podcast:
Click here to subscribe via iTunes.
You can also subscribe via Stitcher, Libsyn and SoundCloud

Help Us Spread the Word!
Please let your Twitter followers know about this podcast. Simply click here now to post a tweet.
If you enjoyed this episode of the Social Media Hangout Time podcast, please head over to iTunes, leave a rating, write a review and subscribe.

Rather read? Head here for the full transcript
...more
23min

FAQs about Business Growth Time:

How many episodes does Business Growth Time have?

The podcast currently has 461 episodes available.

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Business Growth Time

FAQs about Business Growth Time:

How many episodes does Business Growth Time have?

Business Growth Time episodes:

FAQs about Business Growth Time:

How many episodes does Business Growth Time have?