• Top Social Media Campaign for State of Ohio Tourism, 2013 (Managed)
• Commendation of Social Media Attainment by State of Ohio Senate, 2013
• Honorable Mention, Small Business Influencer Awards, 2013
• Achieved a #1 ranked answer on Quora: How Can You Tell A Good Social Media Strategist From A Bad One Before It’s Too Late.
Her clients typically experience increased traffic to their website, significant fan and follower engagement, new lead generation, collaborative strategic alliances, and even awards given by respected sources of their industries. Those Keri has mentored have seen lucrative growth. From another social media professional:
“You pushed me to bring my A Game to the table in running my company in ways you will never fully grasp. You keep me motivated to do my best work every day.” Keri writes regularly at her own blog, ideagirlmedia.com, SteamFeed, Search Engine People, and she has been featured at Forbes, AOL Small Business, Social Media Today, Business Insider, as well as other leading social media and marketing online publications.
What we discussed in this interview:
Ways to build an email list. We cover ideas such as Facebook, webinar, training event, real-life event, website/blogThe website/blog is the place to startNeed a balance of quality and quantityAim for quality AND quanityVisual content grabs attentionWe have 3 seconds to get attentionDabbling in using .gif's grabs attentionWhat is your purpose for being there?Provide ValueNeed value and creativityWhere is your audienceFeature customers, tell stories and post to social sites like InstagramUsing Special CharactersVariety of type of posts - text only, shared post, blog post, image postLook at analytics so you know what is performing wellSet up an editorial calendar - tie content with themeFacebook prefers things in alphabetical orderWatch what competition is doing and don't do thatBe the authentic youNew Baby, Congratulations, etc...is supposedly at the top of news feed - she did a testAs a general rule, follow a plan Action Step to take in the next 24 hours:
Try out the social media tool called Canva. They pre-size the images for social media.
Do hashtag research in your niche. You can use hashtagify to do this.
How can you get in touch with Keri?
Twitter: @keriyaenig and @ideagirlmedia
She also has a new program with a collaboration of businesses called Likeable League Inner Circle.
Looking for content ideas to post on your Social Media sites? Then you will love our Guide! You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.
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