Business Growth Tips for Your VA & OBM Business: Soulpreneur Scaling Stories

If you are an OBM or ops strategist who has seen those $25 an hour job posts and felt that mix of frustration and quiet defeat, this episode is for you. That rate is not what the market pays. It is what one small corner of the market pays, and it is not the corner you want to be in.

This episode gets into why those posts exist, what happens when you say yes to them, and the real shift that gets you out of that market entirely and into one where clients are seeking you out.

Key Points Covered:

✨ Why $25/hr OBM job posts are not the market rate, just one corner of it

✨ What happens in a client relationship that starts with a fundamental mismatch in value

✨ The two ways to get clients and why only one of them leads to being sought after

✨ Why applying to more listings will never get you paid what you are worth

✨ What having a clear method actually means (and it is not niching into a weird narrow specialty)

✨ How to use that frustration as information about where you have outgrown 

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Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

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Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

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Podcast produced and edited with love by @FerAssists

If you are a VA or OBM who is busy, good at what you do, and still not seeing your income grow, this episode is for you. The problem is almost never effort or skill. It is the structure of your income model, and there is a straightforward fix for it.

In this episode, I walk through the two-bucket income model that my clients use to build stability and growth at the same time, without burning out or maxing out their calendar.

Key Points Covered:

✨ Why the hourly retainer model creates a ceiling no matter how good you are

✨ The invisible drain of scope creep, fires, and cognitive overload that comes with it

✨ The two-bucket model: foundational income and growth income

✨ What a core offer is, how it works, and why it is not based on hours

✨ A real client example: 8 clients, $4,800/month, 30 hours a week, and what changed

✨ Two questions to ask yourself to build the model that fits your life

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Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

If you are a VA or OBM wondering what scaling your online service business actually looks like, this episode is a real example of it. Sakshi Khatri went from solo OBM to agency founder in under a year. Today she runs Blueprint and Bloom, a fully registered agency with a team of eight handling backend systems, launch management, website builds, and social media for women founders.

In this episode, we get into exactly what shifted in her VA to OBM to agency transition, how she built her client base so fast, and what she is still figuring out along the way.

Key Points Covered:

✨ Why Sakshi cold-messaged 20 OBMs when she wanted to level up

✨ How getting her offers clear was the turning point that changed everything

✨ The word-of-mouth and referral strategy that filled her agency fast

✨ What it actually feels like to hand your client work to a team

✨ Why 80% of VAs are probably already doing OBM-level work

✨ The mindset block that kept her calling herself a VA longer than she should have

 Connect with Sakshi:

Website

Instagram

Instagram

LinkedIn

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Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Hot take: the most powerful niche you can have in 2026 has nothing to do with choosing an industry.

If you have ever tried to niche down but nothing felt quite right, or you did pick a niche and you are still blending in with everyone else who does the same thing, this episode is going to explain why and give you a better way to think about it.

In this episode, I get into why traditional industry niching is no longer enough on its own, three real client examples of what values-based positioning actually looks like, and the three questions to ask yourself so you can do the same thing.

Key Points Covered:

✨ Why "I help coaches with X" is a category, not a differentiator

✨ Three client examples of niching by values, working style, and beliefs instead of industry

✨ The three questions to weave into your messaging: who are you, how do you work, and what do you believe

✨ Why values-based positioning attracts better clients, longer retention, and less scope creep

✨ How to figure out your values if you have no idea where to start

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

You raised your rates. Things got quiet. And now you are wondering if you made a mistake.

Before you touch your pricing, listen to this episode. What feels like a pricing problem is almost never actually a pricing problem, and reacting to the quiet by lowering your rates might be the one move that keeps you stuck the longest.

In this episode, I walk you through the four real reasons things slow down after a rate increase, and the mindset shifts that will help you actually stand behind your new number.

Key Points Covered:

✨ The four things to look at before you ever consider lowering your rates: visibility, positioning, messaging, and audience

✨ Why correlation is not causation when it comes to pricing and slow inquiries

✨ How task-based messaging keeps your prices feeling like a mismatch, to clients and to you

✨ Why confidence comes after you raise your rates, not before

✨ The hidden cost of undercharging that nobody talks about

✨ How to tell if you are making a strategic decision or a panic decision

Check out these episodes too:

• Episode 121: VAs and OBMs: You're Not Undercharging, You're Under Articulating
• Episode 123: Pivoting Your Online Business as a VA or OBM Without Starting from Scratch

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

If you are pivoting your online business and it feels like you are shouting into the void, this episode is for you. That gap between where you were and where you are going is not a sign that something is wrong. It is a specific stage of growth, and there is a way to move through it without the overwhelm.

In this episode, I get into the two mistakes I see VAs and OBMs make when pivoting that stall everything, and what to do instead so your audience is ready when your offer is.

Key Points Covered:

✨ Why posting to your old audience during a pivot keeps you stuck

✨ The mistake of building your offer before building your audience

✨ How to grow a new aligned audience while building your new offer

✨ The mindset shift that makes pivoting feel freeing instead of terrifying

✨ Why owning your new identity is what makes everything move faster

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Ever feel like you're supposed to niche down, pick one platform, and follow the "right" growth path, but none of it actually feels right for you?

In this episode, I'm joined by Alyssa Schneider, operations strategist and founder of Creating Freedom Agency. Alyssa has had one of the most genuinely interesting business paths I've come across, from psychology grad to struggling healer, to VA, to OBM, to running a full agency, and she has some really refreshing takes on how to build a business that actually fits you.

We talk about what it means to niche by values instead of industry, the identity shifts that come with every big pivot, and what it really looked like to bring a team in front of clients for the first time. We also get into a mindset reframe that I think you should literally write down.

Key Points Covered:

 ✨ Niching by values instead of industry

✨ Identity shifts that come with every pivot

✨ "I trust myself to figure it out", the mindset that builds resilience

✨ Using a psychology background to do human-first operations work

✨ Introducing your team to clients when it doesn't go smoothly

✨ Treating your business like your VIP client

✨ Knowing your stopping point, and why that's a power move

🎙️ Connect with Alyssa: 

Website

Instagram

Threads

Grab your Free SOP Template

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Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

"I know I could charge more, but I don't know how to ask for it."

I hear this constantly in business audits. From experienced VAs and OBMs who get results, whose clients renew and refer. They're the backbone of their client's businesses, but they're still not charging what they should be.

The problem isn't confidence or money mindset. The real issue? Their work has spoken for itself. They've grown through referrals without ever having to articulate the impact they make. So they've skipped developing the language.

And you cannot charge for what you cannot articulate. If you can't say it, you can't sell it. So you default to proving it by doing, staying late, overdelivering, trying to justify higher rates while staying at the lower one.

In this episode, I'm breaking down the 3 questions that will give you the language that matches the depth of what you create.

⚡️ Effortless Attraction (8-week marketing intensive) is open until April 17th: Join us inside!

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Marketing feels nebulous. Heavy. You don't know what to post. You sound like everybody else. So you post when you need a client, then disappear. Nobody hears from you until you panic and need another client. 

Maybe you tried Instagram for a few weeks, then Facebook groups, then cold DMs, then Threads. You're showing up in random places with no purpose and it feels pointless. So you quit. Then panic. Then cycle again.

Here's why: You're doing marketing decoupage, cute, but not effective. Marketing is meant to compound over time, but if you don't have a clear message tying things together, there's no way to compound and no way to tell what's working.

In this episode, I'm breaking down the 5-part marketing system designed specifically for VAs and OBMs (not generalized tactics from people who need bigger audiences). You need handfuls of clients, not thousands of followers. This system is built for that.

Plus: Why most marketing advice isn't for you and what to do instead.

 Effortless Attraction (8-week group program) is now open: Join us inside!

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

I see you posting things like "I help busy CEOs save time" or "I set up systems so you can scale" and I can't. I just can't. 

You are selling yourself so short. You're doing so much more than what you're telling people, and nobody is going to book you because you told them you can save them time.

Here's the truth: Your clients aren't hiring you because you save them time. They're hiring you because of what life feels like because of the time you save them. Because they can close their laptop and not reopen it an hour later. Because they can take a two-week vacation for the first time since starting their business. Because their team is happy and stays.

In this episode, I'm breaking down why your messaging is making you forgettable, what you're actually selling, and the three questions that will transform how you talk about your work.

Plus: I'm sharing real before/after messaging examples so you can feel the difference.

Effortless Attraction (8-week group marketing intensive for VAs & OBMs) is now open through Apr 20: Secure your spot!

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists