Business Growth Tips for Your VA & OBM Business: Soulpreneur Scaling Stories

Here's a confession: I was not born a naturally brave person when it comes to change. My body's reaction was tight chest, nausea, the urge to stay exactly where I was, even if it kind of sucked. And that physical "no" reaction is what I want to talk about today, because there's a paradox I see constantly in business: we stay in situations that make us miserable because they're familiar.

In this episode, I'm breaking down the comfort zone paradox, why your nervous system would rather keep you stressed but predictable than move you toward something better, and what actually happens when you stop clinging to what's comfortable.

Because if your business looks successful on paper but feels brittle inside, you're not imagining it.

Are you stuck in your own comfort zone paradox? I'm offering a limited number of free 45-minute business audit calls to help you identify what needs to shift.

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Your income shouldn't be capped by your capacity.

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Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

What happens when your business looks successful on the outside but you're miserable behind the scenes? I'm getting vulnerable today and sharing three major business mistakes I made as a VA and OBM that led to complete burnout, even though I was making consistent income and had replaced my 9-5 in just five months. If you're in a business that technically works but isn't flowing like you want it to, this story is for you.

In this episode, I'm walking through my biggest mistakes...exactly what happened, why it happened, and what I wish I'd known back then.

Because if your business technically works but something feels off, you're not imagining it.

Does any part of my story feel familiar? Are you successful on paper but miserable behind the scenes? I'm offering a limited number of free 45-minute business audit calls!

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

You just signed another client, but instead of feeling excited, your stomach drops. Because you know exactly what happened, they want you for work you've been trying to move away from for the past year. You say yes anyway (because bills), then spend the next three months resenting every time their name pops up in your inbox. Sound familiar?

This isn't a marketing problem or a messaging issue. It's an identity split, and it's the thing keeping you at the same income level month after month. You're saying one thing but selling another, and your business follows what you're selling, not what you're talking about. In this episode, I'm breaking down why you keep attracting clients for work you've outgrown, what this identity misalignment is actually costing you (financially and emotionally), and the exact steps to finally commit to the version of yourself you're trying to become.

Key Points Covered:

✨ Why your nervous system keeps you straddling two identities, and why the old one always wins

✨ The audit questions to spot where your split identity is most obvious (Instagram vs website, bio vs offers)

✨ What happens when you finally commit to one identity and align your whole business around it

💫 Ready to stop the split? Grab my free Peaceful Profits Vault at dancingleafsolutions.com/resources

📩 DM me on Instagram @soulfulbizcoachandrea to book a free clarity call, I can spot your identity split in about 2 minutes

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

You've created this amazing specialization, you're excited about it, and then it's time to launch. Suddenly your brain starts screaming: "Wait, what if this isn't right? What if nobody wants this? What if I picked wrong?" If you've ever felt paralyzed by doubt right before putting yourself out there, you need to hear this.

Here's what's actually happening: your nervous system is taking normal launch nerves and turning them into evidence that you're not ready. But there's a difference between "this is scary and new" versus "this genuinely doesn't align with me." In this episode, I'm breaking down exactly how to tell the difference between nerves and misalignment, why your experience already counts (even without the fancy title), and how to move forward without being paralyzed by the fear of picking wrong.

Key Points Covered:

✨ Three questions to ask yourself to distinguish between protective fear and actual misalignment

✨ Why discounting your experience because you haven't used a specific title yet is keeping you stuck

✨ The truth about specialization: it's not a tattoo, and pivoting is strategy, not failure

📦 Grab my free Premium Offer Starter Kit: Ready to figure out what to specialize in and how to package it? This kit walks you through choosing your specialization and creating an offer that actually excites you.

💫 Ready to stop overthinking and start moving forward? Grab my free Premium Offer Kit at dancingleafsolutions.com/resources

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Are you updating your Instagram bio for the millionth time, trying to figure out if you're an OBM, VA, or project manager? Every time you say one of those titles, it feels like wearing someone else's clothes that don't quite fit. You pick "OBM" because it sounds legit, but then clients expect you to do everything, and half of it you don't even want to do.

Industry labels like OBM and VA are just buckets. They're helpful for LinkedIn searches, but they don't communicate your actual value or attract the clients who need what you're brilliant at. In this episode, I'm breaking down why trying to fit yourself into these generic labels is killing your business, how it's attracting the wrong clients, and exactly how to create your own positioning that makes you the obvious choice for your ideal clients.

Key Points Covered:

✨ Why industry labels are descriptive, not prescriptive, and how using generic terms attracts generic expectations

✨ The real reason you're burnt out: you're attracting clients who want everything when you only love doing specific things

✨ How to create your own positioning that makes your ideal clients say "this is exactly what I need" (plus a real client transformation story)

💫 Ready to stop forcing yourself into boxes that don't fit? Grab my free Peaceful Profits Vault at dancingleafsolutions.com/resources

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Do you ever catch yourself saying "I'm just good at planning" or "I just see the big picture"? If you're downplaying what comes naturally to you because it feels too easy, you're hiding the exact thing your ideal clients are desperately searching for.

Most service providers think they need to offer everything, strategy, implementation, daily management, to be successful. But here's what actually happens: you end up burnt out, doing work you hate, and attracting clients who want all the things instead of the one thing you're brilliant at. In this episode, I'm breaking down why you keep talking yourself out of your zone of genius (what I call your unique magic), and exactly what to do about it so you can build a business around what you actually love.

Key Points Covered:

✨ Why the thing you're calling "just something" is actually your most valuable skill, and how to own it

✨ The truth about industry labels and why you don't have to fit yourself into what an OBM or VA is "supposed" to do

✨ How specializing in your zone of genius attracts premium clients who specifically want what you're brilliant at (plus a real client example)

💫 Ready to stop hiding your expertise? Grab my free Peaceful Profits Vault for premium trainings at dancingleafsolutions.com/resources

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode of Soulpreneur Scaling Stories, I'm tackling one of the most frustrating challenges VAs and OBMs face: when people love what you offer but vanish when it's time to sign. You've tweaked your services, rewritten your sales page, maybe even lowered your prices—and yet clients who say they're interested disappear at contract time.

So what's really going on? Is it your offer? Your audience? Or is there a deeper misalignment you haven't identified yet?

In this solo episode, I'm walking you through a clear framework to evaluate whether the problem is your offer, your audience, or a mismatch between the two. You'll learn how to read the signals your business is sending so you can make informed, confident decisions instead of endlessly second-guessing yourself.

Key Points Covered:

✨ The 4 essential questions to evaluate if your offer solves a pressing problem clients actually feel right now

✨ Why tangible outcomes matter more than describing what you do—and how to reframe your services for clarity

✨ The critical difference between aspirational and reactive clients (and why your messaging must match)

✨ How to validate your offers through real conversations—including the exact 4 questions to ask

✨ Why sometimes your offer is perfect but you're talking to people who can't afford it yet (and what to do about it)

✨ The step-by-step process to realign your offer and audience without burning everything to the ground

If you've been stuck in a loop of tweaking offers, changing pricing, and rewriting bios, hoping this time it will work—this episode will give you the clarity you need to move forward strategically.

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Ever lie awake at 11 PM wondering if you should just shut your business down? You're making money, clients seem happy, but internally you feel exhausted and disconnected from work that used to light you up.

If that sounds familiar, this episode is for you.

In this solo episode, I'm breaking down the difference between business failure and business evolution - and why confusing the two can lead you to walk away from something that just needs to shift.

Sometimes what feels like failure is actually your business nudging you toward growth. The trick is learning how to tell the difference.

Key Points Covered:

✨ Why exhaustion makes you confuse temporary discomfort with permanent failure

✨ The three reflection questions that reveal whether you need to quit or evolve

✨ How to identify if your problem is emotional (burnout) or structural (offer misalignment)

✨ The difference between craving rest versus needing reinvention

✨ A real client story: from "I want to burn it down" to clarity and confidence

✨ How evolution shows up as discomfort, disinterest, and sometimes irritation with work you used to love

The Three Questions to Guide You:

1. Do I still care about the impact of my work?
2. Am I craving rest or reinvention?
3. Is the problem emotional or structural?

If you're sitting here unsure about whether to walk away or evolve what you're doing, that's exactly what I work through with my 1:1 clients inside of Expansion. The very first phase, Illuminate, is all about getting crystal clear on what you actually want - because you cannot make good decisions about your business when you don't know what you're building toward.

Most of my clients come in thinking they need to completely start over. But after Illuminate, they realize they just need clarity on where they're going and permission to evolve.

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode of Soulpreneur Scaling Stories, I sit down with Matt Quinones, a Virtual Assistant specializing in travel coordination and event management. Matt shares his journey from working at the Walt Disney Company on Broadway events to building his own retreat coordination business—and how creating a core offer in his first year transformed his confidence and clarity.

Matt openly discusses the corporate-to-entrepreneur transition, the pandemic's role in his reflection on who he was serving, and why he decided to apply his event planning expertise to help small business owners and retreat leaders. We dive deep into his experience in my Foundations to Flow program, where he initially worried he was "too early" to focus on a core offer, but discovered that the structure and intentionality actually accelerated his growth.

If you're a service provider wondering whether you need a signature offer, struggling with imposter syndrome, or trying to figure out how to talk about what you do without being all over the place, this conversation offers actionable insights and inspiring perspective.

Key Points Covered:

✨ Transitioning from corporate (Disney) to entrepreneurship

✨ Why pouring yourself into corporate won't pour back into you the same way

✨ How the pandemic created space for reflection and business pivoting

✨ The importance of serving people who pour back into you (vs. serving a board of directors)

✨ Creating a core offer even when you think you're "too early"

✨ How structure and intentionality accelerate business growth

✨ Claiming your expertise instead of downplaying your skills

✨ Why slowing down to work ON your business speeds everything up

✨ The power of networking and relationship-building in service-based businesses

📩 DM me on Instagram if you have questions about Foundations of Flow 

Connect with Matt:

Website

Instagram

Personal Instagram

Special Offer: Sign up for Matt's mailing list and be entered to win a free 24-hour ad in Times Square!

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Oh my goodness, 100 episodes! I literally cannot believe we've hit this incredible milestone. When I started this podcast back in June 2023, I had absolutely no strategy, no plan - just this intuitive, burning desire to share the real, messy behind-the-scenes of what it's actually like to build a service business.

 And honestly? Thank God for my podcast manager because I had no clue what I was doing! But if you've ever thought "I'm not ready" for that business pivot, new offer, or big scary project, this celebration episode is going to hit you right in the feels.

 I'm getting emotional sharing six powerful lessons I've learned from starting scared, building consistently, and how these same game-changing principles can completely transform your business growth.

Key Points Covered:

✨ Start messy, then improve - Why I'm so grateful I didn't wait until I had it "figured out" and how building the habit first changes absolutely everything

✨ Confidence comes through practice - How I went from "there's no way I could do a solo episode" to completely loving them (spoiler: confidence doesn't magically appear!)

✨ Systems create consistency - The behind-the-scenes of how I've shown up for 100 episodes without missing a beat (even with a crazy new puppy!)

✨ Authenticity is your secret weapon - Why showing up as your real, imperfect self is what creates that magnetic connection with dream clients

✨ Honor your seasons - Getting real about why I'm taking my very first (short!) break and how to adapt without abandoning your goals

✨ Connection creates magic - The unexpected opportunities and beautiful relationships that have grown from just showing up consistently

Special Celebration:

I am so incredibly grateful for every single person who has listened, shared, or connected with me through this podcast. To celebrate this milestone, I'm giving away a FREE coaching call! Email me a screenshot of your podcast review at [email protected] to enter.

My biggest takeaway for you: You absolutely do not have to have it all figured out to start. Please don't wait! Build the habit, show up authentically and consistently, and evolve as you go. The magic truly happens in the messy middle of doing, not in the endless planning.

Here's to the next 100 episodes! 🥂

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists