Business Growth Tips for Your VA & OBM Business: Soulpreneur Scaling Stories

In this episode of Soulpreneur Scaling Stories, I'm diving into why marketing feels so hard for VAs, OBMs, and service providers, and why it's absolutely not your fault. 

If you've ever stared at a blank screen wondering what to post, felt guilty about not being "consistent" with content, or wondered why marketing advice never seems to work for you, this episode will change everything.

I break down the three major reasons why standard marketing advice fails service providers: wrong business model assumptions, wrong personality assumptions, and unrealistic time expectations. Most marketing advice is designed for coaches and course creators who ARE the product, not for service providers who are busy actually doing the work for clients.

You don't need 10,000 followers - you need 10 amazing clients and solid referrals. Your marketing should be relationship-based, not audience-based, and it should honor your natural personality instead of forcing you into an extroverted box that feels awful. 

If you're tired of feeling like you're failing at marketing when really you've just been using the wrong strategy, this episode will give you permission to stop beating yourself up and start marketing in a way that actually works for your business model.

Key Points Covered:

✨ Why most marketing advice assumes you're a full-time content creator

✨ The personality mismatch making "show up everywhere" advice feel terrible

✨ Why relationship-based marketing beats audience-building for service pros

✨ The simple two-platform strategy that works for busy VAs and OBMs

✨ How to stop forcing yourself into marketing approaches that don't fit

✨ Why one meaningful conversation trumps 100 random likes

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Your income shouldn't be capped by your capacity.

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BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

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Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

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Podcast produced and edited with love by @FerAssists

In this episode of Soulpreneur Scaling Stories, I sit down with Sara Hall, who transformed from a burned-out VA managing 8 clients while homeschooling two kids to creating her signature offer as "The Time Away VA." Sara shares her raw, honest journey through corporate conditioning, imposter syndrome, and the mindset work that led to her breakthrough.

During our conversation, Sara reveals how working together in my Expansion program helped her recognize her unique magic - something she'd been doing for clients all along but never valued as a business skill. She opens up about the limiting beliefs that kept her stuck, why she tried (and left) the OBM path, and the exact moment her signature offer idea came to her.

If you're a service provider feeling stuck in chaos, apologizing for your expertise, or wondering if there's a better way to structure your business, this episode offers hope and a clear path forward.

Key Points Covered:

✨ Breaking free from corporate conditioning in your business

✨ How to recognize your unique magic when you're too close to see it

✨ The difference between working IN your business vs ON your business

✨ Why trying to fit into someone else's business model doesn't work

✨ How mindset work translates into practical business changes

✨ Building offers around what comes naturally to you

Connect with Sara:

Website

Instagram

Threads

Facebook

LinkedIn

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Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Ever feel like your content is solid and your offers are good, but somehow people just aren't buying the way they used to? You're not alone.

If you've been showing up consistently but wondering why your sales have stalled, this episode reveals the real reason behind slow sales (and it's not your expertise). Most VAs, OBMs, and service providers are missing a crucial shift in buyer behavior that's happening right now.

In this episode, I explore why people are more hesitant to invest than ever before and what you can do about it. I share the story of a copywriter whose sales stalled and the simple strategic shift that can turn things around - without lowering your prices or chasing clients harder.

The truth is, when everything feels economically uncertain and people have been burned by past investments, asking them to make a big leap into your premium services feels risky. But there's a solution that reduces their fear while showcasing your expertise.

Key Points Covered:

✨ Why buyer behavior has shifted and people are more cautious about investing

✨ The psychology behind why premium offers feel too risky right now

✨ What trust building offers are and why they work so effectively

✨ Real examples of strategic entry points for different types of service providers

✨ How to create offers that naturally lead to your bigger services

✨ Why trust building offers make marketing feel easier and more fun

If you've been wondering whether you should lower your prices or completely reinvent your services, this episode will help you see there's a much better path forward. The solution isn't about devaluing your work - it's about meeting people exactly where they are and giving them a way to experience your expertise before making a bigger commitment.

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Ever feel like your marketing is just... not working? You're either avoiding it completely because you don't know what to say, or you're posting everywhere but no one's booking calls.

The problem isn't that you need to do more marketing—you need clearer messaging. When your message is scattered, you're essentially waving a flashlight around hoping someone notices, instead of being the lighthouse that guides exactly the right people straight to you.

In this episode, I'm breaking down why "doing more marketing" isn't the answer and sharing a simple framework that can transform how you talk about your work. From the client who went from "virtual assistant slash business strategist" to confidently attracting dream clients, to the exact messaging shifts that make people lean in instead of tune out.

Key Points Covered:

✨ Why "I do strategy and implementation and mindset work" isn't landing with your ideal clients

✨ The lighthouse vs. flashlight approach to messaging that changes everything

✨ How to sell transformation instead of tasks (and why this matters so much)

✨ The simple "I help [who] achieve [what]" framework with real examples

✨ Why getting specific actually attracts more of the right people, not fewer

✨ A 2-minute clarity exercise you can do right now to transform your messaging

If you're tired of feeling scattered when you introduce yourself or exhausted from marketing that doesn't convert, this episode will give you the clarity you need to make every piece of content work harder for you.

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Ever feel paralyzed when you get conflicting advice from different business experts? You're not alone.

If you've ever found yourself asking multiple coaches the same question, getting different answers, and feeling more confused than when you started, this episode will change everything for you.

The truth is, every time you seek external validation for your business decisions without checking in with yourself first, you're rewiring your brain to believe that everyone else knows better than you. This creates a dependency that keeps you stuck in decision paralysis instead of building the self-trust muscle you need to create a business that actually aligns with who you are.

In this episode, I'm sharing why copy-paste strategies rarely work for most people, how your brain's need for certainty keeps you seeking external validation, and the exact framework I use with my clients to help them make decisions from a place of alignment rather than anxiety.

You'll also hear a real-time example from my Foundations to Flow group where a client had to choose between two conflicting strategies - and why her decision surprised me (but made me so proud).

Key Points Covered:

✨ Why asking multiple experts the same question leaves you more confused

✨ The neurological reason your brain craves external validation over self-trust

✨ How copy-paste strategies ignore your unique strengths and values

✨ The difference between receiving advice from inner knowing vs. inner panic

✨ Questions to ask yourself when evaluating conflicting business advice

✨ Why "everything works" but not everything will work for YOU

If you're tired of endlessly scrolling for the "right" strategy or feeling dependent on others for your business decisions, this episode will help you start rebuilding trust in your own intuition and business instincts.

💫 Ready to stop outsourcing your decisions and start trusting yourself? DM me "EXPANSION" to learn how we rebuild your decision-making muscle inside my 1:1 program.

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode of Soulpreneur Scaling Stories, I sit down with Rebecca Carmensita, a client experience and systems strategist who has mastered the art of building a service business that truly supports her lifestyle. Currently based in Korea as a digital nomad, Rebecca shares how she evolved from a general virtual assistant to a specialized systems expert who confidently refers out clients who aren't the right fit.

During our conversation, Rebecca reveals her journey from feeling overwhelmed as a "do-everything" VA to discovering her zone of genius in systems strategy. She openly discusses the mindset shifts required to step into her expertise, how she structures her business with both stability (retainer clients) and growth (project-based systems builds), and why being authentically yourself is the most powerful marketing strategy. 

If you're a service provider feeling stuck in the "I'll do anything for anyone" phase or wondering how to find and claim your expertise, this episode offers both inspiration and practical insights for building a business that energizes rather than drains you.

Key Points Covered:

✨ Evolving from general VA to systems specialist

✨ How to know when you're ready to niche down and specialize

✨ Building confidence through action (not the other way around)

✨ Structuring a business with both retainer stability and project growth

✨ Why authenticity is your strongest business asset

✨ Managing a service business while traveling as a digital nomad

Connect with Rebecca:

Website

Instagram

LinkedIn

All the links!

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

You've blocked Friday afternoon for CEO time. No client calls, no urgent requests—just you, your laptop, and that business strategy you've been putting off for weeks. Then your phone buzzes with a Slack notification: "Can you fix this ASAP?" Your CEO time is gone again.

If you've ever felt the crushing disappointment of having your strategic thinking time hijacked by someone else's emergency, this episode is for you. It's not that you're bad at time management—your business is structured to pull you into reactive mode every single time you try to think strategically.

In this episode, I share the story of Anna, a virtual assistant and homeschooling mom who transformed from feeling like she had six bosses to becoming the CEO of her own business using one simple boundary shift: protected Monday CEO half-days.

Key Points Covered:

✨ Why your business structure rewards reactive behavior over strategic thinking

✨ The hidden cost of constant context switching on your productivity (hint: it takes 23 minutes to refocus after each interruption)

✨ How to define what truly constitutes an emergency in your business

✨ The 3-step CEO Time Shield you can implement this week

✨ The exact script to communicate new boundaries without losing clients

✨ Why protecting CEO time attracts better clients who respect your expertise

Anna's Results:

• Launched her first email marketing campaign in months within 3 weeks
• Created the framework for her new core offer after putting it off for over a year
• Reduced working hours by 6 hours per week
• Raised rates by 40% and launched a fully booked core offer within 6 months

If you're tired of watching your business dreams get pushed to "tomorrow" because today is always too chaotic, this episode will show you how to finally reclaim your strategic thinking time.

Challenge: Pick one 90-minute time block this week, turn off all notifications, and work on one strategic project for your business. That might just be the beginning of finally feeling like the CEO of your own business.

💫 Ready to stop being everyone's emergency responder? DM me "EXPANSION" to learn how we can create boundaries that actually stick.

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode of Soulpreneur Scaling Stories, I sit down with Faith Morris, a remote operations partner who works with "organized psychopaths"—visionary entrepreneurs with small teams who are incredibly organized but overwhelmed by the infrastructure needs of their growing businesses. Faith shares her unconventional approach to client experience and why authentic human connection trumps perfect systems every time.

During our conversation, Faith reveals why most service providers are focusing on the wrong things when it comes to client experience. She breaks down the difference between client journey and client experience, shares specific examples of small touches that create client obsession, and explains why being authentically yourself is the most powerful part of your client experience strategy.

If you're a VA, OBM, or service provider who wants to move beyond being "just another contractor" to becoming someone clients genuinely obsess over, this episode offers actionable strategies for creating memorable experiences without breaking the bank.

Key Points Covered:

✨ Why client experience is about more than just systems and automations

✨ The difference between client journey and client experience (and why it matters)

✨ How to create personal touchpoints that can't be automated

✨ Why authenticity and being yourself is your biggest competitive advantage

✨ How to scale and hire your first team member with intention

✨ The importance of speed in client communication and business growth

Connect with Faith:

Website

Threads

LinkedIn

Instagram

Newsletter

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Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Have you ever felt completely lost about what to do next in your business, even though you know you can't keep doing what you've been doing? You're not alone.

 In this episode, I share the story of Elena (not her real name), a virtual assistant who looked incredibly successful on paper - great clients, solid income, consistent referrals - but was completely drained by working entire weekends for client events with no additional compensation. Her breaking point led to an important realization: she had outgrown her business model.

Most VAs and OBMs don't get stuck because their business is failing. They get stuck in business models and offers that technically work but slowly drain the life out of them. If you've been feeling guilty for not wanting "good work" anymore, this episode will help you understand that wanting something more aligned isn't selfish, it's growth.

Key Points Covered:

✨ Why feeling guilty about not wanting good work is actually a sign of evolution

✨ The 5 specific signs you've outgrown your current business model

✨ How poor boundaries justify themselves in service-based businesses

✨ Why procrastination might be your nervous system protecting you from misaligned work

✨ The difference between being ungrateful and being ready to grow

✨ A simple 5-category assessment to evaluate where you stand

✨ How to start making strategic shifts without losing your income

If you're ready to stop feeling guilty about outgrowing your current work and start building something that actually fits who you've become, this episode will give you permission to honor your growth and take the next step forward.

Remember: outgrowing your business model isn't something to feel guilty about, it's something to celebrate and respond to.

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Ever catch yourself adding "just one more thing" to a client deliverable? You know, that voice that says maybe you should send one more message, create one more graphic, or throw in an extra bonus—just to be helpful?

If you've ever felt compelled to go above and beyond what you were hired to do, this episode is going to shift everything for you. 

Most service providers think overdelivering makes them valuable, but the truth is, it's not about being helpful at all. It's about trying to feel safe in your business. And when you constantly give more than what's agreed upon, you're not just creating an energy leak—you're actually training your clients to take advantage of you.

In this episode, I'm breaking down why overdelivering is really about survival, not service, and how this pattern is keeping your business stuck in chaos and burnout. Plus, I'm sharing the exact first step you can take today to start breaking this cycle.

Key Points Covered:

✨ Why overdelivering is actually about fear, not helpfulness

✨ How "going above and beyond" trains clients to push your boundaries

✨ The connection between perfectionism, internalized patriarchy, and scope creep

✨ Why unlimited or open-ended offers set you up for overwork

✨ The "brave pause" technique to break the overdelivering pattern

✨ How to restructure your offers with built-in boundaries

If you're tired of working more hours than you're paid for, feeling resentful toward clients, or constantly questioning whether you're doing "enough," this episode will help you see that your worth isn't earned through excess—it's inherent in the value you already provide.

💫 Ready to streamline your offers and strengthen your boundaries so you can deliver powerfully without pouring from an empty cup? Let's chat about working together in Expansion - DM me "EXPANSION" on Instagram @soulfulbizcoachandrea

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists