Business Growth Tips for Your VA & OBM Business: Soulpreneur Scaling Stories

Ever feel like your business is running you instead of the other way around? You're not alone.

If you've been stuck at the same income level despite working more hours, constantly switching between different client tasks, or feeling like there's a ceiling to your growth, this episode is for you. 

Most online service providers think that adding more clients or working more hours is the path to growth, but in reality, that approach is what's keeping them trapped. The retainer model itself creates an inevitable income ceiling that no amount of hustle can break through.

In this episode, I share my personal journey from VA to OBM and the surprising realization that changed everything: your income shouldn't be tied to how much you work, but to how well your business is structured. I break down why most VAs and OBMs hit income ceilings despite working harder, and reveal a practical approach to doubling your profits while working fewer hours.

Key Points Covered:

✨ Why adding more clients actually decreases your effective hourly rate (with the exact math)

✨ The hidden cost of context switching between different clients and tasks

✨ How to transition from selling time to selling expertise through a structured framework

✨ The three key shifts that allow service providers to scale without burnout

✨ A practical audit to help you start implementing these changes immediately

If you're tired of the constant hustle, client overwhelm, and feeling stuck at the same income level despite working harder, this episode will transform how you approach your business. It's time to structure your business around a framework that positions you as the expert and allows you to charge for transformation, not time.

⚡️Want to break free from the time-for-money trap? Check out EXPANSION, my 3-month 1:1 coaching program designed specifically to help service providers create a business that scales peacefully. DM me "EXPANSION" on Instagram to learn more.

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode, business mentor Jessica Pye shares how integrating her fine art background transformed her coaching practice. Her "CEO Paint and Sip" retreat sold out a month in advance because it offered virtual assistants and service providers something essential - space for million-dollar ideas to emerge away from strategy sessions. Jessica explains that creative activities quiet the mind, allowing innovative business solutions to flow naturally.

Jessica reveals her journey from inconsistent income spikes to building a sustainable business model. She cautions against relying on launch-based income, explaining how she restructured her offers to generate consistent revenue year-round. For service providers looking to escape the feast-or-famine cycle, Jessica provides a framework for creating predictable cash flow without sacrificing wellbeing.

The most powerful insight? Bringing your full self to business - what we both call your "unique magic." Jessica found that the creativity she initially hid became her greatest business differentiator, offering a fresh perspective on scaling with authenticity in a crowded marketplace.

Key Points Covered:

✨ How creativity functions as a powerful business tool for clearing mental blocks and generating innovative ideas

✨ Why your million-dollar business ideas rarely come while staring at your laptop or Canva templates

✨ The surprising connection between creativity, trauma reduction, and business breakthrough moments

✨ Why a diversified offer suite creates more sustainable income than relying on just a few high-income months per year

✨ Practical strategies for creating a business model that supports consistent monthly revenue instead of feast-or-famine cycles

✨ The importance of giving yourself permission to bring all sides of yourself into your business offerings

Connect with Jessica:

Instagram

Free Telegram: Fun and Money Unplugged

Magnetising Content Workbook

Resources

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Ever find yourself constantly searching for the next best platform to find clients? You're not alone.

In this episode of Soulpreneur Scaling Stories, I dive deep into why "Where do I find clients?" is actually the wrong question to ask—and what you should be focusing on instead to consistently attract premium clients who are ready to say yes without hesitation.

I share my own journey transitioning from VA to OBM, including how I went from effortlessly attracting clients to struggling for an entire year to book just 3-4 new clients. This experience taught me that the issue isn't about platform-hopping or trying new marketing strategies—it's about becoming the obvious solution when potential clients do find you.

Whether you're constantly getting ghosted after discovery calls, hearing "your rates are too high," or simply not getting inquiries at all, this episode will transform how you position yourself and attract clients.

Key Points Covered:

✨ Why asking "Where do I find clients?" assumes the problem is external to you (and why that's incorrect)

✨ The three key positioning elements that make some service providers magnetic to premium clients while others struggle

✨ The difference between selling tasks versus selling transformation, and why the latter attracts clients who don't question your rates

✨ A practical 3-question exercise to help you shift your positioning right now, starting with identifying the specific problem you solve better than anyone else

✨ The simple positioning statement formula that makes you the only logical choice for your ideal clients

If you're tired of spinning your wheels with marketing tactics that aren't working, this episode provides the foundational shift you need to stand out from thousands of other service providers and become truly magnetic to your dream clients.

⚡️ Expansion 1:1 Coaching Program: My 3-month coaching experience designed to help you uncover your unique magic, craft an irresistible premium offer, and build a complete client attraction system.

💫 DM me "EXPANSION" on Instagram @soulfulbizcoachandrea for details on the limited beta pricing spots available.

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode, I chat with Sonia Urquilla, an SEO genius coach who helps female coaches and service providers get found online through effective website optimization.

After being laid off from her corporate job in January 2024, Sonia built a thriving SEO coaching business that replaced her corporate salary within months. Her story is a powerful reminder that sometimes the skills we initially resist (she once hated SEO!) can become our greatest strengths.

What makes this conversation especially valuable for service providers is Sonia's ability to demystify the often overwhelming world of SEO. She shares that many website designers never set up the crucial Google Analytics and Search Console accounts that let Google know your website exists - leaving many service providers with beautiful websites that no one can find.

Sonia also reveals how she transformed her business by learning to speak clearly about her offers, creating a framework that makes her services easy to understand and irresistible to clients. Her journey from technical jargon to client-centered language mirrors the transformation she helps her clients achieve with their websites.

What You'll Learn:

• The #1 technical issue preventing most service provider websites from appearing in Google searches
• Why your posts on social media disappear while your website content can generate leads for years
• How to optimize your website to appear in AI search results (like ChatGPT)
• The importance of using your clients' exact language in your website copy
• Why investing in coaching accelerated Sonia's business growth
• How "taking the stage" in other people's events can attract high-quality clients

Connect with Sonia:

Website 

Instagram

Threads

LinkedIn

SEO Freebies for your online coaching business

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode of Soulpreneur Scaling Stories, I sit down with Megan Holly, a brand photographer and confidence coach who helps entrepreneurs step into their authentic power both in front of the camera and in their businesses. Megan shares how her journey evolved from offering general photography services to specializing in brand photography and eventually incorporating confidence coaching for her clients.

During our conversation, Megan reveals why confidence is like a muscle that needs consistent exercise and attention, and how this understanding can transform your approach to business visibility. We explore the natural evolution of her business as she listened to both her clients' needs and her own intuition, creating a powerful combination of visual branding and inner confidence work.

Megan also opens up about her biggest business hurdle—the illusion of control—and offers practical advice on scaling your business by letting go, getting support, and embracing the power of saying "I don't know." Whether you struggle with showing up visually in your business or need help flexing your confidence muscle, this conversation offers valuable insights on building a business that honors all aspects of who you are.

Key Topics Covered:

✨ Why confidence is a muscle that needs consistent exercise

✨ How brand photography can serve as a healing experience

✨ The natural evolution from service provider to coach

✨ Letting go of control as a scaling strategy

✨ The power of admitting when you don't know something

✨ How to listen to both your audience and your intuition when expanding your business

Connect with Megan:

Website

Instagram

Facebook

All the links!

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Are you struggling to get clients to say YES faster at the opportunity to work with you? In this episode, I reveal why potential clients are hesitating - and it has nothing to do with your pricing.

In this episode, I break down why positioning is the key to getting clients to say YES faster. Most service providers position themselves around tasks instead of transformations, making them blend into the crowd like "Where's Waldo" - invisible to their ideal clients despite consistent posting and outreach.

I share how focusing on your "unique magic" (the intersection of what you're naturally good at, what you enjoy, and what clients value) transforms your business. You'll hear a real-world example of how one systems specialist went from struggling at $4K/month working 50 hours to earning $7K working just 25 hours by making this strategic shift.

Key Points Covered:

✨ Why generic positioning makes potential clients' brains filter you out completely

✨ The three elements needed to create magnetic positioning that gets immediate decisions

✨ How to overcome the fear that specializing will limit your opportunities (hint: it does the opposite)

✨ Why premium clients are attracted to specialists who solve specific problems

✨ A simple 3-minute exercise to identify your unique positioning today

If you're tired of hearing "I need to think about it" or experiencing crickets after your sales calls, this episode will shift everything. It's time to position yourself as THE solution to your ideal clients' specific problems.

Ready to become the ONLY choice for your dream clients? My signature program Expansion is in BETA with special pricing for a limited time. Transform your positioning, attract premium clients who say YES faster, and build a scalable business you love - all in just 3 months. Secure your spot before rates increase! DM me "EXPANSION" on Instagram @soulfulbizcoachandrea or visit dancingleafsolutions.com/expansion today!

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode of Soulpreneur Scaling Stories, I sit down with Zoe Collins, a web and SEO pro who is also a certified EFT practitioner and business mentor. Zoe shares her journey of building two complementary businesses while navigating the emotional challenges that come with entrepreneurship.

During our conversation, Zoe reveals how her website and SEO business initially triggered deep personal struggles with self-worth and imposter syndrome. She explains how discovering Emotional Freedom Technique (EFT) became her pathway not only to personal healing but also to creating a second business helping other entrepreneurs work through their own limiting beliefs and emotional blocks.

We explore the practical aspects of balancing multiple business ventures, setting effective boundaries with clients, and the importance of supporting yourself emotionally while scaling. If you're struggling with confidence in your business or wondering how to honor all parts of yourself as an entrepreneur, this episode offers valuable insights about building a sustainable business that aligns with your whole self.

Key Topics Covered:

✨ Balancing technical expertise with emotional healing work

✨ Using EFT to overcome limiting beliefs in business

✨ Setting boundaries that honor both you and your clients

✨ How personal transformation directly impacts business success

✨ Practical strategies for managing multiple business ventures

Connect with Zoe:

Website

Instagram

EFT Instagram

LinkedIn

We Can & We Will - Spotify

We Can & We Will - Apple

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Are you constantly second-guessing your expertise? Taking endless courses to feel "qualified enough"? Watching others confidently grow their businesses while you stay stuck?

In this solo episode of Soulpreneur Scaling Stories, I dive deep into why strategy alone isn't enough to scale your business and what's actually standing between you and the peaceful, profitable business you desire. I share a completely different approach to becoming an expert in your field that has nothing to do with more training or certifications.

I reveal how our thoughts and feelings create an energetic blueprint for our business reality—this isn't woo-woo fluff, but practical energy work that creates tangible results. I share my personal journey of how shifting my identity and energy helped me sign two new premium clients in a month when nothing had changed externally.

If you're tired of feeling like you need to prove yourself, overdelivering to clients, letting your boundaries slide, or hiding your best ideas because of imposter syndrome, this episode offers a transformative perspective shift that can change everything in just 30 days.

Key Points Covered:

✨ Why more certifications and trainings aren't the answer to scaling your business

✨ How your internal state directly impacts your external business reality

✨ The difference between "wishing" for success versus embodying it now

✨ A guided visualization to help you step into your future successful self

✨ Simple daily practices that can transform your business energy in 30 days or less

This episode includes a powerful guided visualization exercise to help you fully experience who you are meant to become. You'll learn how to align with the energy of success before seeing external evidence—shifting your identity at the deepest level rather than just practicing positive thinking on the surface.

If you've been stuck thinking you need more training, more experience, or more proof before you can charge what you're worth and attract premium clients, this episode will help you break through those limitations and step into the expert you're meant to be.

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode of Soulpreneur Scaling Stories, I sit down with Samantha Eck, a bookkeeper for creatives who transformed her career from corporate accounting to running her own business. She shares her philosophy that your numbers aren’t scary monsters hiding under your bed—they’re actually telling you a story about your business if you’re brave enough to read it.

Samantha reveals how most service providers avoid looking at their finances out of fear, and how this avoidance can actually prevent business growth and lead to poor decision-making. We explore the relationship between understanding your numbers and making intentional business decisions that align with your goals and vision.

During our conversation, Samantha breaks down essential bookkeeping practices that every service provider needs (even if you hate numbers), discusses the truth about all those “I made 10K this month” posts you see online, and provides practical guidance on how to set up regular money dates to remove shame and build financial confidence.

If you’ve ever found yourself avoiding your bank statements or making business decisions based on emotion rather than facts, this episode will completely shift your perspective on bookkeeping and finances.

Key Points Covered:

✨ Why your revenue number isn’t the most important metric in your business

✨ How to track your finances in a simple way without getting overwhelmed

✨ The difference between revenue and profit that many online business owners don’t talk about

✨ Creating intentional money dates to build a healthier relationship with your finances

✨ Using financial clarity to make strategic decisions about pricing and growth

✨ Why finding your unique approach to bookkeeping can transform your client experience

Connect with Samantha:

Website

Instagram

Threads

Youtube: Creative Minds, Smart Money 

Facebook

LinkedIn

Get Samantha’s Strategic Success Mini Workshop

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode of Soulpreneur Scaling Stories, I dive deep into one of the biggest challenges that keeps service providers stuck in overwhelm and income plateaus: creating a business that truly supports your desired lifestyle instead of one that drains your energy and joy.

If you’ve ever found yourself working extra hours, taking on clients who don’t respect your boundaries, or feeling resentful about the work you’re doing, this episode is your permission slip to build a business model that actually aligns with the life you want to live.

I share my personal journey from burnout to building a peaceful, profitable business, and break down the three key phases of transformation that can help you double your profits while working half the time.

Key Points Covered:

✨ Why most service providers end up creating a business that feels like a prison instead of freedom

 ✨ The critical relationship between your unique magic and sustainable business growth

✨ How to design a strategic offer suite that attracts high-value clients who respect your boundaries

✨ The exact framework for transitioning from chaotic service delivery to a streamlined, scalable business model

✨ Why alignment with your natural strengths creates effortless marketing and sales

If you’re tired of feeling like your business is running you instead of the other way around, this episode will show you how to reclaim your time, increase your income, and find joy in your work again.

👉🏼 Use code ALIGN for a special discount off of the Core Offer Alignment Intensive only for my Soulpreneur Scaling Stories family

💫 Ready to create your own effortless offer flow? Grab my free Aligned Offer Suite Roadmap at dancingleafsolutions.com/resources

💌 DM me “EXPANSION” on Instagram @soulfulbizcoachandrea to learn more about my 3-month 1:1 coaching program

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists