Business Growth Tips for Your VA & OBM Business: Soulpreneur Scaling Stories

In this episode of Soulpreneur Scaling Stories, I’m joined by Rachel Meltzer, a business coach for creative freelance digital marketers and a seasoned freelance writer. Rachel shares her incredible journey from part-time freelancer to building a sustainable full-time business, all while overcoming burnout and crafting a life she loves.

We dive into the challenges freelancers face, including navigating burnout, setting boundaries, and finding the right clients. Rachel opens up about her approach to coaching and how her “ungatekeeping” philosophy has transformed her business and supported countless freelancers in achieving their goals. She also discusses the importance of experimenting with your business model, trusting the process, and creating offers that align with your values and lifestyle.

Whether you’re a virtual assistant, OBM, or service provider, this conversation will leave you inspired to prioritize your well-being, refine your strategy, and scale your business intentionally.

Key Points Covered:
✨ Strategies to prevent burnout and build a sustainable freelance business
✨ Why “ungatekeeping” is a powerful approach to attract clients
✨ How experimentation and alignment lead to lasting success

Connect with Rachel:
Website
Instagram
Threads
Youtube
LinkedIn
Pop Club Membership
Subscribe to The Fizz Newsletter
Free resources for freelancers

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Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode of Soulpreneur Scaling Stories, I dive into a common trap many service providers face: thinking that taking on more clients is the answer to scaling their business. I share my personal journey of burnout as an OBM stuck in the “time-money loop” and reveal why being fully booked is a liability—not the flex it’s often made out to be.

You’ll learn why traditional advice like booking out your services, raising your rates, and hiring a team can keep you stuck in a cycle of overwork and stagnation. I break down the real math behind client overload and show you how to build a sustainable, scalable business through specialization, clear offers, and strong systems.

If you’re a VA, OBM, or service provider tired of juggling clients and feeling stuck at the same income level despite working harder than ever, this episode is for you. Let’s create a business model that works smarter, not harder!

Key Points Covered:
✨ Why being fully booked is a liability, not a milestone
✨ The power of specializing and creating a clear core offer
✨ How to break the time-money loop and scale sustainably

🔥 If you're ready to break the time-money loop and scale your business sustainably, DM me "FRAMEWORK" on Instagram! 

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Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode of Soulpreneur Scaling Stories, I’m joined by Abbie Radford, a messaging and positioning expert who helps women entrepreneurs stand out as the top choice in their industries. Abbie shares her journey from corporate marketing to building her own business, where she empowers service providers to clarify their message, streamline their offers, and confidently express their unique value. 

We dive into why positioning is crucial for virtual assistants, OBMs, and service providers looking to scale. Abbie breaks down the power of niching, how to avoid blending in, and why standing firm in your values creates a business that feels aligned. Whether you’re struggling to articulate what makes you different or feeling stuck in a sea of competition, this episode offers actionable insights to help you shine. 

Abbie also opens up about the challenges of staying true to your message in a noisy market and how simplifying her own business led to greater clarity and success. If you’re ready to own your expertise and build a brand that resonates deeply with your ideal clients, you won’t want to miss this conversation. 

Key Points Covered:
✨ The importance of messaging and positioning for service providers
✨ How niching down helps you stand out in a crowded market
✨ Building a values-driven business for sustainable growth

Connect with Abbie:
Website
Instagram
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The Iconic Leaders Podcast

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Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode of Soulpreneur Scaling Stories, I’m joined by Sarah Noked, founder of OBM School and a pioneer in the online business management space. Sarah shares her journey from starting as a virtual assistant to building a thriving agency and training a new generation of OBMs. We dive deep into what it means to be an online business manager, why OBM skills are essential for scaling, and how they help entrepreneurs move out of the daily grind and into visionary roles.

Sarah also opens up about the pivotal moments in her career, including the challenges of hiring her first employees and transitioning to a business model that allows for more freedom and flexibility. We explore the importance of systems, SOPs, and resourcefulness in running a successful business. Whether you’re a solopreneur or a seasoned service provider, this episode offers invaluable insights into scaling sustainably and intentionally.

If you’re ready to explore the world of online business management, or simply looking for ways to streamline your business operations, this conversation will leave you inspired and empowered.

Key Points Covered:
✨ What it means to be an OBM and why it’s vital for business growth
✨ The power of systems and SOPs in creating scalable operations
✨ How to transition from solopreneur to agency owner without burnout

Connect with Sarah:
Website
Instagram
LinkedIn
All the links
Accelerator Self Study
OBM Accreditation 

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Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this solo episode of Soulpreneur Scaling Stories, I’m breaking down why the common advice to simply “raise your rates” may be the worst move for service providers looking to scale sustainably. 

I share my own experiences and those of my clients as we unpack the chaos that often comes with hourly retainer packages, client overreach, and blurred boundaries. 

Discover why increasing your rates without restructuring your business can leave you overworked and burned out, and learn the smarter, simpler path to higher income with less stress.

Whether you're a virtual assistant, OBM, or service provider tired of working in a chaotic, capped-income structure, this episode will guide you on how to shift to a business model that allows you to earn more while working less.

Key Points Covered:
✨ The “rate raise trap” and why it leads to more pressure without the payoff
✨ Real stories of chaos from hourly and retainer-based businesses
✨ Why a core offer with a clear framework is the most sustainable way to grow
✨ How having a signature offer transforms you into a recognized expert, attracts premium clients, and builds boundaries that protect your time and energy

👇🏽 If you're ready to learn more about creating your own core offer, DM me "FRAMEWORK" on Instagram!

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode of Soulpreneur Scaling Stories, I’m thrilled to welcome business mentor and podcast host Melissa Hussong. Melissa shares her journey from her early days as a motorcyclist to becoming an inspiring mentor for women entrepreneurs seeking balance and success. 

We explore the profound role of intuition in business, how to recognize and prevent burnout, and the steps Melissa took to create boundaries that allow her to show up fully for her clients and her own growth.

Melissa dives into the critical signs of burnout, especially for service-based entrepreneurs, and reveals practical strategies to realign with your mission. If you’ve ever felt overwhelmed by giving too much or struggled with the hustle culture mindset, this conversation will inspire you to prioritize self-care, develop sustainable business practices, and trust your intuition.

Key Points Covered:
✨ Discovering and trusting your intuition in new ventures
✨ Recognizing early signs of burnout and strategies to avoid it
✨ Setting boundaries and valuing your time to show up as your best self
✨ Embracing support and creating space for growth and strategic thinking

Connect with Melissa:
Website
Instagram
LinkedIn
TikTok
Listen to Melissa’s podcast, Full Time Freedom:
Spotify
Apple
Instagram
Youtube

🫶🏽 Don’t forget to like, subscribe, and leave a comment below to share what resonated most with you!

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Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode, I chat with systems and scaling strategist Diane Lam. Together, we explore the importance of creating solid backend systems for intentional business growth. 

Diane shares her insights on how service providers and coaches can build scalable businesses without burning out. 

We discuss the challenges of scaling, how to set up automation and processes, and the importance of boundaries in achieving sustainable success.

Key Points Covered:
✨ The importance of setting up systems to avoid burnout
✨ How to scale your business with ease and flow, rather than adding more work
✨ Tips for optimizing your client experience with effective backend processes

Connect with Diane:
Website
Instagram
Join Diane's Simple & Scalable FREE Community

🫶🏽 Don’t forget to like, subscribe, and leave a comment below to share what resonated most with you!

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Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode, I’m joined by Jemma Broadstock, a coach for entrepreneurs with a background in psychology. Jemma specializes in helping business owners create a happier and more aligned version of success. 

We discuss the crucial shift from chasing external markers of success—like money and clients—to focusing on what truly makes you happy in business. 

Jemma opens up about her own journey as a service provider and how she grew into a coach focused on empowering others to define their own version of happiness and success. Whether you’re a service provider, coach, or entrepreneur, this episode will inspire you to find more joy and fulfillment in your work.

Key Points Covered:
✨ Redefining Success: Helping entrepreneurs move from the hustle to building a business that feels aligned with their values.
✨ Psychology Meets Business: Using psychological insights to improve decision-making, productivity, and overall happiness.
✨ Creating a Happier CEO: Jemma’s approach to building a business that makes you genuinely happy, not just successful.

Connect with Jemma:
Website
Instagram
Instagram
Behind the Business Podcast

🫶🏽 Don’t forget to like, subscribe, and leave a comment below to share what resonated most with you!

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Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this solo episode, I challenge a common piece of advice you often hear: "Just get more clients!" 

For many online service providers, growing your business isn’t about adding more clients, but about rethinking how you structure your offers and services. 

I dive into why taking on more clients can actually lead to burnout and overwhelm, and how to shift your mindset toward creating scalable, aligned offers that support your dream lifestyle. 

If you’re ready to grow intentionally without losing balance, this episode is for you!

Key Points Covered:
✨ The Client Trap: Why focusing on getting more clients isn’t sustainable for growth.
✨ Restructuring Your Business: How to create offers that combine your passion and expertise while respecting your time and lifestyle.
✨ Mindset Shifts: The importance of aligning your vision for your business with your dream life.
✨ Real-Life Examples: Hear stories of how other entrepreneurs restructured their businesses to grow without needing more clients.
✨ Actionable Tips: Three essential questions to help you rethink your offer suite and grow your business sustainably.

If this episode resonates with you and you’re ready to scale your business with ease, be sure to grab my free resource, The Aligned Offer Suite Roadmap (formerly known as the Soulful Scaling Roadmap at the time of recording this episode).

This roadmap will help you create offers that are aligned with your passion and lifestyle.

💌 Don’t forget to follow me on Instagram at @soulfulbizcoachandrea and feel free to send me a message if you have any questions!

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In today’s episode, I sit down with Deborah McDaniel, an attachment-based leadership and business coach, and CEO of *Becoming Luminary*. 

We dive deep into how understanding attachment styles can help you become a more effective business leader, especially as you scale your business. Deborah shares her personal business journey and breaks down how your attachment style affects how you manage your team, clients, and decision-making. 

From anxious to dismissive avoidant attachment styles, Deborah offers incredible insights on how these patterns show up in business and the steps you can take to shift into a more secure style for sustainable growth.

Key Points Covered:
✨ Attachment Styles 101: How different attachment styles shape your leadership and business decisions.
✨ Real-Life Application: Deb’s personal pivot from ghostwriting to coaching, and how attachment theory guided her through the process.
✨ Business Challenges: How attachment patterns impact your relationships with clients, team members, and even your business decisions.
✨ Steps to Secure Attachment: Practical tips on how to recognize your attachment style and shift towards a more secure, aligned approach.

Connect with Deborah:
Website
Facebook
LinkedIn

💌 Be sure to like, subscribe, and leave a comment to let us know how this episode resonates with you!

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists